The Ford Fairlane Squire was one of many station wagon styles offered by Ford through the years. The Fairlane Squire was built on the Fairlane body style. The Fairlane was a full size car from 1955 to 1961. This Squire wagon was built on a midsize body style that ran from 1962 to the end of the body style run in 1972. Fairlane was named after Henry Ford's estate "Fair Lane" in Dearborn, Michigan.
As you can hear in this commercial’s voice-over the announcer says this station wagon can cost less than most compact cars. Drum brakes all around and no radio in the basic model kept costs low. Seat belts were also optional at the time. The driver operated electric rear-window was standard. But hey p***enger area carpeting was included at no charge!
Other Ford wagons offered at the time was the Ranch Wagon and the Custom Ranch Wagon. Don't confuse this economy wagon with Ford's Country Squire Wagon which was a full size premium wagon sold under their Mercury Division. Ford no longer makes a station wagon, they were discontinued in 2011.
The commercial points out the siding was “wood like trim”. True woodies, those made of real wood were only made between 1951 and 1952 manufactured by Ford's own lumber company in the upper peninsula of Michigan.