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Sugar Crisp "Air Pollution" Commercial

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Do you hear Sugar Bear's voice as Bing Crosby or as Dean Martin? Post's website says “Sugar Bear, a chill bear with a cool swagger, has embodied the brand. Sugar Bear was voiced by Gerry Matthews in the style of Bing Crosby or Dean Martin” So his voice is a combination of the two.

Sugar Bear was the mascot for Post Cereal's Super Sugar Crisps and the cartoon character in Linus the Lionhearted starting back in 1949. The cartoon series ran on CBS Saturday morning cartoons in 1964 but was later banned by the Federal Trade Commission because it promoted a breakfast cereal.
Category
1970s
Tags
Sugar Bear, Post Cereal, I Don't Care Bear, Bing Crosby, Dean Martin, Gerry Matthews, Super Sugar Crisps, Linus the Lionhearted, CBS Saturday morning cartoons, ederal Trade Commission
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