I always remember Johnny Carson as one of the best-dressed men on television. His suits, ties, and easy confidence were as much a part of The Tonight Show as the monologue. But this ad reminds me that Johnny’s fashion image went well beyond what he wore behind the desk.
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The Johnny Carson Wardrobe offered some unmistakably ’70s looks: a belted jumpsuit, a safari-style sport jacket, bold patterned shirts, and a neck scarf to pull it all together. Those wide collars and earthy colors certainly take me back! Johnny could make even an outfit like this look relaxed and sophisticated.
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The ad promoted coordinated pieces that men could mix and match, emphasizing easy-to-wear Fortrel polyester double-knits. A shirt was advertised at $27.50 and straight-leg slacks at $37.50. It was selling more than clothing—it offered everyday men a little of the polish associated with television’s king of late night.
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Looking at this, I can understand why Johnny was such a fashion icon. He made dressing well seem approachable, even when the fashions got adventurous. Would you have worn the jumpsuit, or would you have stuck with Johnny’s classic suit and tie?
Johnny Carson The Fashion Diva
