In the late 1940s and into the 1950s, American playgrounds and ballfields were filled with kids sporting canvas sneakers that promised something more than style. Ads like the one proclaiming “Safe in PF Canvas Shoes by B.F. Goodrich” pushed a new kind of athletic footwear — PF Flyers — complete with a patented Posture Foundation insole and innovative suction-cup soles.
First introduced in 1937, PF Flyers were designed to give wearers “more speed, greater endurance, and better athletic performance.” By the postwar era, B.F. Goodrich had perfected its marketing, targeting children, teens, and parents with bold claims that sneakers could improve safety and sports performance. The campaign worked. PF Flyers quickly became one of America’s top-selling athletic shoes, rivaling Converse Chuck Taylors and cementing themselves as a cultural icon of mid-century sportswear.
The display pictured here, highlighting “The Tip-Off” sole with its suction-cup grip, is a classic example of B.F. Goodrich’s efforts to link science with play. It dates to around 1948–1955, a period when PF Flyers dominated basketball courts, baseball diamonds, and school gymnasiums across the country.
B.F. Goodrich, of course, no longer makes sneakers. In 1972, the company exited the footwear business to focus solely on tires, selling off the PF Flyers brand. Over the years, PF Flyers changed hands several times, even landing under New Balance in 2001. In 2021, entrepreneur Kassia Davis — founder of KADA — acquired the label, giving the heritage sneaker line new life.
Today, PF Flyers remain available as a standalone brand, with modern reissues of their vintage classics keeping the spirit of those mid-century ads alive. While the exact suction-cup sole model may not always be in production, the legend of “Safe in PF” continues to resonate with sneaker enthusiasts and nostalgia lovers alike.
