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Posted in 1970's 1980's

Would Kids Today Take a McDonald’s Gift Certificate — or Trick Your House?

To me, a gift certificate was delayed gratification on Halloween night. By the time my parents got around to bringing…

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Posted in 1980's

SEARS IN ITS HEYDAY — “THERE’S MORE FOR YOUR LIFE AT SEARS”

Believe it or not, Sears has an early online-shopping story that deserves a report all by itself. I’m working on…

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Posted in 1960's

Pepsi’s “You’ve Got a Lot to Live Campaign

Do you remember this Pepsi jingle? Because this one was designed to do a lot more than sell you a…

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Posted in 1970's

Ford Once Used “Fix It Yourself” to Sell Cars

Could you imagine a car manufacturer running this commercial today? This is a 1969 commercial introducing the 1970 Ford Maverick,…

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Posted in 1950's 1960's 1970's

MIGHTY MOUSE & ZESTABS — WHEN CARTOON HEROES SOLD VITAMINS

Seeing Mighty Mouse selling vitamins takes me right back to an era when our Saturday-morning cartoon heroes seemed capable of…

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Posted in 1960's 1970's

FUNYUNS — THE SNACK THAT ALMOST WASN’T CALLED FUNYUNS

This commercial takes me right back to when a bag of Funyuns seemed like one of the strangest snacks in…

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Posted in 1970's

“Ever Eat a Pine Tree?” — The Commercial That Turned Euell Gibbons Into a Punchline

This may be one of those commercials where one sentence became much more famous than the product being advertised. Euell…

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Posted in 1970's

Before Taxi, Judd Hirsch Was Selling Us Listerine

Take another look at the young radio DJ in this commercial. That’s Judd Hirsch, years before Taxi, Ordinary People and…

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Posted in 1960's 1970's 1980's

Jiffy Pop — Was It More Fun to Make Than Eat?

It’s Friday night, and this one brings back that whole feeling of the weekend finally being here. Maybe there was…

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Posted in 1960's 1970's

Muriel Cigars — Edie Adams Made “Hey Big Spender” Her Own

Here’s one where the commercial spokeswoman may have become better remembered than the product. Edie Adams spent an incredible 19…