I remember Branded, but what sticks with me most isn’t the stories—it’s that theme song.
And I also remember that we had all kinds of our own reworded versions of it as kids. I can’t remember exactly what ours were anymore, but I know we weren’t singing the real words!
Branded premiered on NBC on January 24, 1965, starring Chuck Connors as former U.S. Army Captain Jason McCord. The entire premise was explained before the episode even started:
McCord was the only survivor of the Battle of Bitter Creek. Because everyone else had died, the Army concluded that he had abandoned his men and fled. He was court-martialed, stripped of his rank and publicly drummed out of the cavalry as a coward.
But McCord wasn’t a coward.
The tragedy had actually resulted from decisions made by his commanding officer, and McCord refused to disgrace the dead by publicly revealing everything he knew. So wherever he went, people knew him as the man who supposedly ran away, and each episode gave him another chance to prove what kind of man he really was.
And that opening was hard to forget — his insignia ripped off, his buttons removed, his sword broken in half and the fort gates slammed behind him.
The theme was written by composer Dominic Frontiere with lyrics by Alan Alch. Frontiere also supplied music for the series. The song was unusual because instead of simply introducing the show, it told you the whole setup in less than a minute.
Branded lasted only two seasons and 48 episodes, ending April 24, 1966. And here’s something I never realized: the television series never gave Jason McCord the big final exoneration the whole story seemed to be building toward. The show simply ended.
Interestingly, a feature-film reworking of the three-part episode The Mission, released as Broken Sabre, reportedly gave McCord a happier resolution in that version — but viewers of the weekly television series never got that ending.
For me, though, it still comes back to that song.
I know we weren’t the only kids who changed the words to the Branded theme. What version do YOU remember singing?


