There was a time when the back of a cereal box could be almost as exciting as what was inside.
This Everything’s Archie Post Cereal commercial is a perfect example. In the late 1960s, kids could find Archie-themed prizes on specially marked Post cereal boxes, including cardboard records you could actually cut out and play. They were not exactly hi-fi, but to a kid, getting music from the back of a cereal box felt like magic.
The timing was perfect. The Archies were everywhere, with the cartoon band becoming a Saturday morning favorite and “Sugar, Sugar” turning into one of the biggest songs of 1969. So Post put Archie, Betty, Veronica, Jughead, Reggie, Sugar Bear, cereal, cartoons, and music all into one kid-friendly promotion.
Who else remembers cereal boxes that gave you something to do after breakfast?
