I remember seeing this commercial as a kid and wondering what Lava Soap even was. I don’t remember if my mom ever actually bought it for us, but if Batman was selling it, I wanted it!
That was the power of 1960s Batmania. Adam West’s Batman was everywhere, including commercials for Lava Soap, the gritty hand soap meant for grease, grime, and dirty hands. It was the kind of soap dads kept near the garage sink, but to a kid watching Batman and Robin pitch it, it suddenly looked like something every crimefighter needed.
Did your family ever have Lava Soap in the house, or were you like me, just wanting it because Batman said so?
