Before Mr. Coffee changed the way so many of us made coffee (drip coffee), most homes had a percolator sitting on the stove or plugged in on the counter.
This old Maxwell House ad from the 1950s really shows how much effort went into getting a good cup of coffee. The percolator had to bubble, perk, and fill the kitchen with that smell before anyone got their first cup.
What stands out now is how dramatic the ad makes it all look. The rich dark coffee, the steam rising from the percolator, and the dark grounds all make a simple cup of coffee feel almost seductive.
Don’t get me wrong, I appreciate my drip coffee that goes into a carafe and stays warm for hours. There is something nice about pressing a button and knowing coffee will be ready and waiting.
What memories does this percolator ad bring back to you?
