If you grew up in the early 1970s, you didn’t just watch commercials… you experienced them. And when Sammy Davis Jr. showed up singing “Plop Plop, Fizz Fizz,” it felt less like an ad and more like a mini performance right in your living room. This wasn’t just someone reciting a jingle — this was Sammy bringing that full stage presence, the same energy he gave in Vegas, and dropping it into a few unforgettable seconds of television.
By 1973, the Alka-Seltzer jingle was already a household staple, written by Tom Dawes back in the late ’60s. But Sammy’s version gave it new life. He added swing, personality, and that unmistakable charm that made you stop what you were doing and watch. In an era when commercials leaned heavily on catchy tunes and big personalities, this one hit the sweet spot. You remembered the performance first… and somewhere right behind it, the product.
That was the magic of those days. The whole house would pause — parents, kids, whoever was in the room — because you knew something fun was coming. And decades later, it still works. Just reading the words “Plop Plop, Fizz Fizz” probably brought the whole thing rushing back.
