1940's Archives - Retro Reminiscing Video and Pictures

Safe in PF: The B.F. Goodrich Sneaker Campaign That Made History

In the late 1940s and into the 1950s, American playgrounds and ballfields were filled with kids sporting canvas sneakers that promised something more than style. Ads like the one proclaiming “Safe in PF Canvas Shoes by B.F. Goodrich” pushed a new kind of athletic footwear — PF Flyers — complete with a patented Posture Foundation insole and innovative suction-cup soles.

First introduced in 1937, PF Flyers were designed to give wearers “more speed, greater endurance, and better athletic performance.” By the postwar era, B.F. Goodrich had perfected its marketing, targeting children, teens, and parents with bold claims that sneakers could improve safety and sports performance. The campaign worked. PF Flyers quickly became one of America’s top-selling athletic shoes, rivaling Converse Chuck Taylors and cementing themselves as a cultural icon of mid-century sportswear.

The display pictured here, highlighting “The Tip-Off” sole with its suction-cup grip, is a classic example of B.F. Goodrich’s efforts to link science with play. It dates to around 1948–1955, a period when PF Flyers dominated basketball courts, baseball diamonds, and school gymnasiums across the country.

B.F. Goodrich, of course, no longer makes sneakers. In 1972, the company exited the footwear business to focus solely on tires, selling off the PF Flyers brand. Over the years, PF Flyers changed hands several times, even landing under New Balance in 2001. In 2021, entrepreneur Kassia Davis — founder of KADA — acquired the label, giving the heritage sneaker line new life.

Today, PF Flyers remain available as a standalone brand, with modern reissues of their vintage classics keeping the spirit of those mid-century ads alive. While the exact suction-cup sole model may not always be in production, the legend of “Safe in PF” continues to resonate with sneaker enthusiasts and nostalgia lovers alike.

Your purchase helps fund Retrosite.com to produce more memories for you through the Amazon Affiliate Program.

Takes A Licking, But….

🕰️ Timex: A Watch That Made History
Founded in 1854 as the Waterbury Clock Company in Connecticut, Timex began by making affordable timepieces for everyday Americans. The brand reinvented itself in the 1940s with a sleek new name—Timex, a blend of “Time” and “Kleenex”—to match its modern, mass-produced watches known for durability and reliability.

But it wasn’t just engineering that made Timex a household name—it was television, and one unforgettable man.

🎙️ John Cameron Swayze, a former NBC news anchor turned enthusiastic pitchman, became the trusted face of Timex in the 1950s. He hosted live commercials that put the watches through outlandish “torture tests”: strapped to outboard motors, frozen in ice, dropped off buildings, even attached to a jackhammer. Time and time again, the watch survived, and Swayze would deliver the now-legendary line:

“It takes a licking and keeps on ticking.”

📺 That catchy slogan, born in a golden era of live TV and hard-sell advertising, helped Timex become one of the best-known and best-selling watch brands in the world. Even today, the phrase still echoes as a symbol of toughness and timeless style.

Know when packages arrive! No subscription fees.

The Voting Machine

Here is the voting machine I remember most. In my school, they were kept by the custodian’s office and we thought we were so clever discovering where they store them. They’d wheel them out the night before election day and set them up in the gymnasium. I also remembered when the bars had to remain closed until the polls closed so the “drink” would have an influence on the person’s vote.

Enemy Plane Over California

Right after the invasion of Pearl Harbor, the newspapers often had headlines like this such as in San Francisco and Los Angelos. Reports were confirmed by the military but there was never any proof of the enemy planes. After the war, Japan confirmed that it never flew over the coast of California. If you look at the history books and newspapers from that time frame you would see that Japan was very busy in the China Sea with major offensives. Wikipedia has an interesting write-up about this called Battle of Los Angeles where they say it might have been weather balloons.

The Commander That Planned The Attack On Pearl Harbor

Some interesting interviews of the 20^th century are now streaming on various online services. Johnny Carson, Dick Cavett, and Merv Griffin all interviewed the headliners of our time.

One such episode was on August 26, 1965 The Merv Griffin Show had two interesting figures of World War II.

Mitsuo Fuchida was the commander of the Japanese attack force during the attack on Pearl Harbor on December 7, 1941. He explained to Merv and the audience that there were no plans to occupy Pearl Harbor or the mainland USA, just diminish the naval capacity by destroying the ships docked there.

Frederick Ayer Jr was also a guest on the show. Ayer in 1941 was a young FBI agent who was following the traffic of the rumblings of war with Japan. General George Patton was Ayer’s uncle.

The thing I found most fascinating about the interview was how Ayer and Merv discussed how on the night of the invasion how there was a huge traffic jam in San Francisco going to the beach to watch the Japanese arrival!

Captain Fuchida agreed that dropping nuclear weapons saved lives. After the Japanese surrender during General MacArthur’s occupation, Fuchida met a street minister and turned his life over to Jesus Christ. Fuchida spent the rest of his life as a minister and as an author writing about the war. Fuchida died in 1976.

I did not link this interview because it will change to and from various streaming services. This was season 2 episode 79.

The Boy With The Green Hair Movie Poster

The Boy With The Green Hair was a fantasy-drama film release in 1948. Today it might be considered a reality film.

Alfalfa Shot To Death Over $50

Carl Dean Switzer also know as Alfalfa in the series Our Gang was one of the earlier actors who were type casted and unable to find work after being a child star when his run with Our Gang ended in 1940 at the ripe old age of twelve. He did turn to television and had some luck with the Roy Rogers and a few other television shows. Switzer also trained hunting dogs and guided hunting expeditions. It was over $50 for the reward for the return of one of his dogs that caused an argument that lead to his death. The shooting was judged to be self defense as Switzer pounded on the shooters door demanding to be let in. 42 years later n 2001 a witness came forward saying it was more like a murder (see Wikipedia for the full story).

Howard Johnson Restaurant Specials

What was your favorite item or special at Howard Johnson’s? Who didn’t love their clams? My all time favorite was the strawberry ice cream, the only brand that I chose over chocolate ice cream!

Howard Johnson chairman, George Carter was quoted as saying back in 1987 to the Orlando Sentinel “We have the concept, but it desperately needs to be modernized, internally and externally. Howard Johnson was allowed to become tired and stale. We must get rid of that plastic image… Anything can be salvageable if a great deal of time and money and effort is put in it. And Howard Johnson needs all those same things.” So they just let the restaurant chain die. Sadly, only the hotel chain remains.

Glassware Give-A-Ways

I just posted about dish night at the movie theaters back in the 30’s and 40’s posting pictures of what my mom collected along with dish promotions at supermarkets during the late 70’s. It reminded me of the glassware my mom collected through Duz laundry detergent. We kids had Cracker Jacks with a free prize inside and mom had Duz! During the 50’s Duz gave away towels and during the 60’s moved to glassware. I found pictures of the two styles we had in our home mom collected and share it with my brothers who were excited as I to see them again. They are the two in the top of the picture.

The bottom left picture were the glasses Shell Gas gave away during the 70’s and the bottom right photo was the Welch’s Jelly jars that became your free glassware!

I have four brothers so a family of seven had to make the dollar stretch. So if you had buy laundry detergent make it Duz for a free glass. Fill up the gas tank? Get another free glass. Buy jelly? Again, get a free glass. There were many other glass give-a-ways. How about the McDonald character glassware with a meal purchase? I have those tucked away in the attic! What give-a-way do your remember?

Dish Night At The Movies

Back in the depression era, money was extremely tight. Movie theaters lowered prices to as low as a dime, but it wasn’t until they introduced dish night that started bringing in full houses. Many of the dish and china companies were going out of business but many of the survived because of this promotion. The give-a-way was mostly to women and each week it was a different piece. My mom went every week and was able to put together a full collection. The promotion ran through the 40’s and even the 50’s. There were many patterns offered by the various theaters across the county.

Another dish give-a-way was by supermarket chains during the late 70’s. My mom’s story about collecting a full china set for free enticed me when the Finast Supermarkets gave away china each week with a purchase. I was unable to complete the set when I joined the Navy in 1977 but my mom completed it for me while I served our country. Many other food chains across the country gave away china during this timeframe.

With Covid keeping movie goers away for over a year, maybe dish night will make a comeback!