1970's Archives - Retro Reminiscing Video and Pictures

Love, American Style: The Show Where Familiar Faces Got Another Shot

Love, American Style was one of those shows that could only have come from that late ’60s and early ’70s TV era. It aired on ABC from 1969 to 1974 and was built as a romantic-comedy anthology, with different short stories each week about dating, marriage, misunderstandings, and all the funny little disasters that came with love.

The format was the secret. Since every episode had new stories, the show could bring in all kinds of guest stars: older stars people already knew, TV regulars between shows, comedians, singers, and young actors just starting out. It was a perfect landing place for performers whose biggest days may have cooled off, because they didn’t have to carry a whole series. They could pop in for one funny segment, remind viewers they were still around, and get a little prime-time shine again.

It also helped launch or boost newer names. Future stars like Diane Keaton, Sally Struthers, Albert Brooks, and Harrison Ford appeared on the show, and one segment later became the starting point for Happy Days.

That was the charm of Love, American Style. You never knew who would show up. One week it might be a familiar face from older TV or movies, the next week someone who would become famous later. It was light, colorful, a little cheeky for its time, and full of that ABC Friday night energy.

For a lot of actors, it wasn’t just another guest spot. It was a way to stay visible, stay working, and remind America, “Hey, you remember me.”

Josephine the Plumber: Comet’s Cleaning Queen

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Josephine from the Comet cleanser commercials was played by Jane Withers, who had already been famous years earlier as a 1930s child star. Later, a whole new generation knew her not from the movies, but as Josephine the Plumber.

Josephine appeared in Comet commercials from the 1960s into the 1970s, usually dressed in white work overalls and showing how Comet could handle stains, sinks, tubs, and other tough cleaning jobs.

What made the campaign stand out was that a woman plumber was highly unusual on TV at the time. That was part of the hook. Instead of using a typical male repairman, Comet gave viewers Josephine — friendly, confident, and no-nonsense. She knew the pipes, the porcelain, and exactly what cleaner to use.

The character worked because she felt practical and believable. She was not glamorous or fancy. She was the woman who knew how to get the job done. Jane Withers reportedly even took a plumbing course to make the role feel more authentic.

For a lot of viewers, Josephine was one of those commercial faces you trusted. If she said Comet cleaned better, you believed her. She had that perfect old-school ad quality: part neighbor, part expert, part TV personality, and completely unforgettable.

“Muncha buncha, muncha buncha, Fritos go with lunch!”

It was catchy, silly, and easy for kids to repeat, which is exactly what made old snack commercials work. A plain lunch suddenly felt more exciting when you added a bag of Fritos.

That was the charm of the campaign. It did not need a complicated story. It was just a happy little reminder that Fritos were salty, crunchy, and perfect next to a sandwich.

You’re singing it now, aren’t cha?

Smokey Bear’s Creepiest PSA?

Before CGI, jump scares, and viral ads, Smokey Bear managed to give some of us a double take with one strange little public service announcement. Actress Joanna Cassidy calmly warned viewers about forest fires, then removed her red-haired “mask” to reveal she was actually Smokey Bear underneath.

It was supposed to remind us that everyone has a part to play in preventing forest fires. But if you saw it as a kid, you probably remembered the face-removal trick just as much as the message.

Effective? Absolutely.

A little creepy? Also absolutely.

“My dog’s bigger than your dog, my dog’s faster than yours!”

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Here’s another earworm from the ’70s to get stuck in your head for the rest of the day.

Ken-L Ration was one of the big names in dog food for decades, dating back to the 1920s. The brand became known for canned dog food and later dry food, but most of us remember it because of that insanely catchy commercial jingle.

The song was based on “My Dog’s Bigger Than Your Dog” by folk singer Tom Paxton, and the ad turned it into a playground-style brag between kids. The idea was simple: my dog is bigger, faster, shinier, and better because he eats Ken-L Ration.

It was the kind of jingle advertisers loved because you didn’t just hear it — you repeated it. Kids could sing it, parents remembered it, and the brand name was baked right into the hook.

Ken-L Ration was eventually owned by Quaker Oats and later sold to H.J. Heinz in the 1990s, but the product faded from store shelves. The jingle, though? That survived. For a lot of us, all it takes is one line:

“My dog’s bigger than your dog…”

…and suddenly the whole thing comes running back like a dog hearing the can opener.

Probably no toy gave me more joy than Hot Wheels.

It was great the first day you got the track, but the fun didn’t stop there. A new car didn’t cost all that much, even for a kid, and suddenly the whole race changed. One new car meant new matchups, new winners, new arguments, and another reason to reset the track and try again.

Hot Wheels were introduced by Mattel in 1968, created to compete with Matchbox, but they had a completely different attitude. Matchbox cars looked more like regular cars you’d see on the road. Hot Wheels looked like something a kid dreamed up: wild colors, big wheels, racing stripes, spoilers, flames, and hot rod styling. The first line is remembered as the “Original 16” or “Sweet 16.”

And they were fast. That was the magic. Mattel built them with low-friction wheels and axles, wider hard-plastic tires, and a suspension design that helped them fly down those orange plastic tracks smoother than other little cars of the time. The Strong National Museum of Play notes that Mattel engineers wanted them to “zoom,” using thick plastic mag wheels, minimal-friction axles, and torsion-bar suspension.

Then came the tracks. If you got a new setup, like the one with the Super Charger, it worked with the track you already had. That was the genius of it. You didn’t have to start over. You just added on. A curve here, a loop there, a launcher, a jump, and suddenly your living room floor became Daytona, Indy, and a demolition derby all at once.

Looking back, Hot Wheels were a great value because every piece made the whole thing better. One car could change the race. One track set could change the whole afternoon. And for a kid, that little orange track and one fast car were enough to make the whole room feel like a speedway.

Organ Music Made Soap Operas So Dramatic

Soap operas got their name because the early daytime radio dramas were often sponsored by soap and household-product companies. The “opera” part came from the big emotions, dramatic turns, heartbreak, secrets, and cliffhangers. Basically, it was everyday life turned way up.

That old organ music became part of the soap-opera sound, especially in radio and early television. A live organist could underline a romantic moment, a shocking reveal, or that famous “tune in tomorrow” cliffhanger. One dramatic organ sting could make a raised eyebrow feel like a family emergency.

The Secret Storm was one of the long-running CBS daytime soaps. It aired from February 1, 1954, to February 8, 1974, and followed the Ames family through all the marriages, heartbreaks, secrets, and tragedies you’d expect from a classic soap. It was created by Roy Winsor, who also created Search for Tomorrow and Love of Life.

For a lot of us, that organ music is half the memory. You could be in the next room and still know somebody on TV had just gotten terrible news.

Sorry, Charlie!

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The StarKist “Sorry, Charlie” campaign started in 1961 and gave us one of the great advertising mascots: Charlie the Tuna. He was created by Tom Rogers of the Leo Burnett Agency as a beatnik-style tuna with a beret, thick glasses, and plenty of confidence. Charlie thought his “good taste” made him perfect for StarKist, but the joke was that StarKist did not want tuna with good taste — they wanted tuna that tastes good.

Charlie himself was originally voiced by actor Herschel Bernardi, who gave him that hip, New York, slightly theatrical sound. The famous announcer line “Sorry, Charlie” was voiced by Danny Dark, one of the biggest commercial voice-over artists of his era. StarKist’s own history page credits Dark as the narrator who delivered the line.

The commercials worked because Charlie was trying so hard to be chosen. He dressed sharp, talked cool, and acted like a sophisticated fish who deserved to end up in the can. Instead, he was rejected every time. Poor Charlie never understood that he was selling the product by not being good enough.

Looking back, it was a perfect old-school ad gag: one simple joke, a catchy phrase, and a character everyone remembered. “Sorry, Charlie” became bigger than tuna and turned into something people said whenever someone got rejected.

When Aftershave Came With Self-Defense Instructions

Hai Karate was one of those aftershaves that sold the joke as much as the scent.

It launched in 1967 and the whole idea was that the stuff made a man so irresistible that women would practically attack him. That is why the package and commercials leaned into the gag that every man needed self-defense instructions after putting it on. The famous warning was: “Be careful how you use it.”

The commercials were pure 1960s and early 1970s male fantasy advertising. A regular guy splashes on Hai Karate, and suddenly a woman goes wild for him. He has to use goofy karate moves to fend her off. It was played for broad slapstick laughs, with the martial arts craze and the “irresistible aftershave” idea mashed together into one very memorable campaign.

The campaign came from the ad firm McCaffrey & McCall, and one of the people behind the marketing plan was George Newall, who later became famous as a co-creator and songwriter for Schoolhouse Rock!

Looking back, it feels like the granddaddy of those later body spray ads where one spritz supposedly turns you into a babe magnet. Back then, though, Hai Karate had the extra gimmick: not only would women chase you, but you might need to defend yourself afterward.

It was silly, sexist, over-the-top, and very much of its time. But that is exactly why people remember it. The bottle may have been aftershave, but the real product was the joke.

The Maytag Repair Men

Jesse White was the original “Ol’ Lonely,” the bored Maytag repairman with nothing to do because Maytag appliances were supposed to be so dependable. He began appearing in the role in 1967 and became one of the most recognizable commercial faces on TV. His whole act was simple but brilliant: a repairman sitting around, desperate for a service call that never came. White played the role until 1988, and for a lot of us, he was the Maytag man.

Gordon Jump took over the role in 1989. He was already familiar to TV viewers as Arthur “Big Guy” Carlson on WKRP in Cincinnati, which made him a natural fit. Jump had that warm, slightly befuddled, friendly presence that made the character feel like an old neighbor instead of just a salesman. He appeared as the Maytag repairman until retiring in 2003.