1970's Archives - Page 2 of 21 - Retro Reminiscing Video and Pictures

When Jonathan Winters Sold Us Hefty Trash Bags

Here’s one of those commercials where the product almost takes a back seat to the guy selling it. Jonathan Winters could turn something as ordinary as a trash bag into a comedy routine, and Hefty apparently knew exactly what it had.

I found Winters doing Hefty commercials as early as August 1970, and there are documented spots with him still representing the brand in November 1978. That’s a pretty long run for what could easily have been a one-shot celebrity endorsement.

What I didn’t realize was how much of Winters’ own comedy world crossed over into these commercials. His famous old-lady character Maude Frickert was partly inspired by an aunt who taught him poker when he was only nine. Then in 1972, Winters actually appeared on The New Scooby-Doo Movies, voicing both himself and Maude in The Frickert Fracas.

And there’s another connection most of us probably know without connecting the dots — Robin Williams considered Winters a huge influence. Years later they wound up working together on Mork & Mindy, with Winters playing Mork and Mindy’s very unusual son, Mearth.

So this is really a little piece of comedy history disguised as a garbage-bag commercial. Do you remember Jonathan Winters more from the Hefty commercials, Mork & Mindy, or somewhere else?

Enjoli: The 24-Hour Woman Who Could Bring Home the Bacon

Who remembers “I can bring home the bacon, fry it up in a pan…”? Sometimes the commercial becomes more memorable than the product itself, and I think Enjoli is a perfect example

Charles of the Ritz introduced Enjoli in 1978 as “the eight-hour perfume for the 24-hour woman.” The woman in this commercial could go to work, come home, take care of the kids, cook dinner and still have enough energy left for romance. Looking at it today, it’s quite a time capsule of what advertising was telling women they should somehow be able to accomplish

The jingle wasn’t created from scratch for Enjoli either. It was adapted from “I’m a Woman,” written by Jerry Leiber and Mike Stoller. Christine Kittrell recorded it first in 1962, but Peggy Lee’s version later that year became the one most of us recognize. Enjoli rewrote the lyrics and turned a song from the early ’60s into one of the most memorable advertising jingles of the late ’70s

And apparently the advertising worked. Enjoli won the Fragrance Foundation’s 1979 Fragrance of the Year award in the Women’s Popular category.

The whole “24-hour woman” idea has become interesting historically too. Writers looking back at the period have used this very commercial when discussing the expectation that women could build careers while still handling most of the work at home

Enjoli even got a sequel of sorts in 1984 with Enjoli Midnight, advertised as a fragrance for “another eight hours in your life”

I’m guessing plenty of people who never owned a bottle of Enjoli can still sing that commercial

Did the jingle come back to you before the commercial was even over?

You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give

This is one of those commercials where I remembered the Pepsi slogan, but I never really thought about everything they packed into the minute.

This one is actually known as “Big Town U.S.A.”, and instead of spending much time telling us how Pepsi tasted, they turned New York City itself into the commercial. We get couples, kids playing in the streets, a hot dog cart, fire hydrants, the Brooklyn Bridge and that boy carrying his baseball glove all the way to an almost completely empty Yankee Stadium. The Smithsonian even has this commercial preserved as part of its Pepsi Generation collection.

And that familiar “You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give” jingle has quite a story of its own. It was written by Joe Brooks, who later wrote “You Light Up My Life,” and Pepsi even had artists including Johnny Cash, B.B. King, Tammy Wynette and Three Dog Night record versions of the campaign music.

What really stands out looking back is how little this feels like a traditional soda commercial. Pepsi was selling youth, neighborhoods, friendships and a way of life — exactly what the Pepsi Generation idea was designed to do.

How many of you remembered the commercial itself — and how many immediately remembered that Pepsi jingle?

You Get A Big Delight In Every Bite

This early commercial takes us back very close to the beginning. Ho Hos were introduced in 1967 after first being made by hand in a San Francisco bakery, with mass production following soon afterward. Ding Dongs arrived that same year, making 1967 a pretty important one for the Hostess snack aisle

I like how simple this commercial is. Long before Hostess surrounded its cakes with cartoon characters, the selling point was basically right there on the screen — chocolate cake rolled around crème filling, covered in chocolate, and the promise that “you get a big delight in every bite”

A few years later Hostess advertising became much more colorful. Happy Ho Ho arrived as a little Robin Hood-style character with a feathered cap, bow and arrows, joining Twinkie the Kid, Captain Cupcake, King Ding Dong and the rest of the Hostess gang. (popicon.life)

And Ho Hos certainly caught on. By their 40th anniversary in 2007, Americans were eating around 100 million a year. Pittsburgh was even declared the Ho Ho capital of America, eating more per person than any other city

The brand has survived quite a journey since this commercial. Hostess shut down in 2012 and Ho Hos disappeared from stores for a while, but new owners brought the familiar cakes back nationwide in 2013. Today Hostess is owned by the J M Smucker Company

For something that started as a hand-produced little cake in a San Francisco bakery, Ho Hos certainly became part of a lot of lunchboxes

Were you a Ho Hos kid, or did you reach for Twinkies or Ding Dongs instead?

The Herculoids

How many of you can still name all the Herculoids just from watching this opening? Zok, Igoo, Tundro, Gloop and Gleep — along with Zandor, Tara and Dorno — made for one of the strangest and most memorable groups Hanna-Barbera ever put together

What amazes me is how few episodes there actually were. The Herculoids debuted on CBS in 1967, and only 18 original half-hours were produced, containing 36 shorter adventures. Yet those episodes were rerun enough that the show feels like it was around much longer than it really was. Joseph Barbera later even recalled the series pulling an extraordinary 60 share in the ratings

The incredible look of the show came from Alex Toth, the legendary comic-book artist who helped shape Hanna-Barbera’s adventure cartoons. Toth was also heavily involved with characters and designs for Space Ghost, Birdman, Fantastic Four and other shows that gave Saturday mornings a very different look from Hanna-Barbera’s comedy cartoons

There was some great voice talent hiding behind all those creatures too. Mike Road, who many of us also remember as Race Bannon on Jonny Quest, handled Zandor along with Zok, Igoo and Tundro. Don Messick gave us both Gloop and Gleep before becoming the voice of Scooby-Doo just two years later

And those creatures really were wonderfully bizarre. Tundro had ten legs and fired explosive rocks, Zok shot energy beams, Igoo was essentially a walking rock pile, and Gloop and Gleep could turn themselves into practically whatever the story required — shields, trampolines, parachutes or slingshots

The Herculoids weren’t forgotten either. They crossed paths with Space Ghost, appeared in comics from both DC and Marvel, and returned with 11 brand-new adventures in 1981 as part of Space Stars. Oddly enough, their planet Amzot became Quasar for the revival

For a cartoon with only 18 original half-hours, The Herculoids certainly left a big impression

Who was your favorite — Zok, Igoo, Tundro, Gloop or Gleep?

Birdman and the Galaxy Trio

How many of you remember this opening? Birdman and the Galaxy Trio arrived on NBC Saturday mornings on September 9, 1967, right in the middle of Hanna-Barbera’s great superhero period. Birdman could fly, fire solar energy from his hands and create shields, but there was one major catch — he had to keep recharging himself with sunlight. Take away the sun and suddenly our superhero was in serious trouble.

Birdman was created by legendary artist Alex Toth, whose fingerprints were all over this era of Hanna-Barbera adventure cartoons. He was also closely associated with the designs of Space Ghost and The Herculoids, which helps explain why these shows all had that wonderfully dramatic comic-book look many of us remember.

Keith Andes supplied Birdman’s powerful voice and that unforgettable “Biiiirdman!” battle cry. There were some other great connections hiding in the cast too. Don Messick was Falcon 7 before becoming Scooby-Doo, while Dick Beals played Birdboy — and if his voice sounds familiar, he was also Speedy Alka-Seltzer in hundreds of commercials. Over with the Galaxy Trio, Ted Cassidy, better known as Lurch on The Addams Family, voiced Meteor Man.

The music was by Ted Nichols, one of the composers who helped give Hanna-Barbera’s adventure shows such a big, dramatic sound. Nichols also worked on Space Ghost, Jonny Quest, Scooby-Doo and many other familiar cartoons during his years at Hanna-Barbera. He died earlier this year at age 97.

And September 9, 1967 was quite a Saturday morning. Birdman, The Herculoids and Hanna-Barbera’s Fantastic Four all debuted that same day on competing networks. Birdman himself lasted only 20 half-hours, but he certainly wasn’t forgotten. More than 30 years later he was completely reinvented as an attorney in Harvey Birdman, Attorney at Law, introducing the character to an entirely different generation.

Did you watch Birdman during its original run, or was this another one you discovered through Saturday morning reruns?

Speedy Alka-Seltzer

How many of you remember Speedy Alka-Seltzer? By the time this 1976 commercial appeared, Speedy was actually making a comeback. He had been one of television advertising’s earliest memorable mascots during the 1950s and early ’60s before disappearing from regular Alka-Seltzer advertising in 1964.

Speedy was a pretty clever character when you look closely. His body was an Alka-Seltzer tablet, another tablet became his little sailor-style hat, and he was brought to life one frame at a time with stop-motion animation. He was originally going to be called Sparky, but the name was changed to Speedy to match the company’s “Speedy Relief” campaign.

And that wonderfully youthful voice belonged to Dick Beals, who was already an adult when he began playing Speedy. A glandular condition left Beals only about four-foot-six with a voice that never changed from childhood, and he turned that into an extraordinary career. He also originated the voice of Gumby and was the first Davey on Davey and Goliath. He eventually performed voices in more than 3,000 commercials.

This 1976 revival also brought Speedy together with the line most of us probably remember best — “Plop, plop, fizz, fizz, oh what a relief it is.” The jingle was composed by Tom Dawes, who had previously been a member of the 1960s group The Cyrkle. Two years later, even Sammy Davis Jr. recorded his own versions of it.

Speedy had already shared the screen with silent-film legend Buster Keaton back in the 1950s, and he would eventually make another comeback decades later. For such a little guy, he had quite a television career

Did you remember Speedy himself, or is it the “Plop, plop, fizz, fizz” jingle that immediately takes you back?

Shopping For Phones

Who remembers when we were finally able to go shopping for our own telephone?

For years, the telephone was basically part of your phone service. Ma Bell supplied it, you paid for it every month, and there usually wasn’t much reason to think of the phone itself as something you would go shopping for

That began changing in the 1970s with Bell PhoneCenters and all those new colors and styles. The transition was actually a little strange — with some early Design Line phones, you bought the decorative outer housing while Bell still owned and maintained the working parts inside. Eventually, complete customer-owned phones became the norm

And I’m sure many of us made sure that second or third phone had all the new bells and whistles — almost literally! Touch-Tone buttons, last-number redial, programmable memory dialing, speakerphone, mute, hold and answering machines became things to look for. Then there were telephone-company features like Call Waiting, Call Forwarding, Three-Way Calling and Speed Calling. Caller ID came later and suddenly knowing who was calling before answering seemed absolutely amazing

What surprised me is how successful the shopping concept was. Bell reported in 1974 that 73 percent of PhoneCenter customers selected an extension phone, compared with 58 percent of customers using the old sales method. The stores let you actually see and touch dozens of phones instead of having somebody describe them over the telephone

And look at the variety in this commercial — colorful phones, fancy phones, character phones and phones designed to match the furniture. Bell even sold Mickey Mouse, Snoopy, Winnie-the-Pooh and that unforgettable doughnut-shaped Sculptura phone

Then almost overnight it seemed every department store had phones, and eventually nearly every phone came loaded with features we once thought were something special

What was the first telephone you remember actually buying instead of renting from the phone company?

Joe DiMaggio as the face of Mr. Coffee

When this ad aired in 1974, America was right in the middle of changing the way it made coffee. For generations, the kitchen percolator had been the standard. Then Mr. Coffee came along with automatic drip brewing, and Joe DiMaggio became the familiar, trusted face convincing people to give this new machine a try.

He didn’t exactly “kill” the percolator himself, but he certainly helped America move away from it. Mr. Coffee had only been introduced in 1972, yet by April 1974 the company had already sold its millionth machine.

One of my favorite details is that DiMaggio reportedly turned down the endorsement at first—and had actually won a Mr. Coffee machine at a golf tournament before the company ever approached him.

And here’s the best irony of all: the man who became one of the most famous coffee spokesmen in television history reportedly wasn’t much of a coffee drinker himself.

Do you remember when your family finally replaced the old percolator with a Mr. Coffee?

Don’t Blow Your Top

Don’t Blow Your Top came out in 1972, and this is one of those wonderfully simple toy ideas that probably didn’t need much explaining to a kid. You spun the spinner, added the required number of marbles to the character’s hat, and watched the pressure build on a real balloon hidden underneath. Eventually — POP! — somebody literally blew his top

The game came from Marvin Glass & Associates, the legendary Chicago toy-design company connected with Mouse Trap, Operation, Rock ’Em Sock ’Em Robots, Lite-Brite and eventually Simon. They created and developed toy ideas, then licensed them to companies like Schaper to manufacture and sell

Schaper itself had quite a history. The company was founded by Minneapolis mailman Herb Schaper, whose homemade Cootie game became such a huge success that Schaper eventually promoted itself as “The Cootie Company,” just as we hear at the end of this commercial. The company also gave us familiar games like Ants in the Pants and Don’t Break the Ice

And I have to give them credit for the name. “Don’t blow your top” was already a familiar expression for losing your temper, so turning that into a game where the poor fellow actually blows his top was pretty clever

The game apparently had some staying power too, with advertising for it continuing several years after its 1972 introduction

Did anyone have Don’t Blow Your Top — and was waiting for that balloon to pop more fun than actually winning?