Tag: CBS daytime

As The World Turns

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As The World Turns. This post will never go viral, but if someone remembers their mom or grandma watching this, it is well worth the effort for the post!

As the World Turns was a long-running CBS daytime soap opera that aired from 1956 to 2010, centered mainly around the lives, loves, scandals, and struggles of families in the fictional town of Oakdale, Illinois. At its heart was the Hughes family, with stories built around romance, marriage, betrayal, illness, family conflict, and the everyday drama that made soap operas part of the afternoon routine for generations. It was slower and more character-driven than some later soaps, which helped make it feel like viewers were checking in on people they knew every day.

Organ Music Made Soap Operas So Dramatic

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Soap operas got their name because the early daytime radio dramas were often sponsored by soap and household-product companies. The “opera” part came from the big emotions, dramatic turns, heartbreak, secrets, and cliffhangers. Basically, it was everyday life turned way up.

That old organ music became part of the soap-opera sound, especially in radio and early television. A live organist could underline a romantic moment, a shocking reveal, or that famous “tune in tomorrow” cliffhanger. One dramatic organ sting could make a raised eyebrow feel like a family emergency.

The Secret Storm was one of the long-running CBS daytime soaps. It aired from February 1, 1954, to February 8, 1974, and followed the Ames family through all the marriages, heartbreaks, secrets, and tragedies you’d expect from a classic soap. It was created by Roy Winsor, who also created Search for Tomorrow and Love of Life.

For a lot of us, that organ music is half the memory. You could be in the next room and still know somebody on TV had just gotten terrible news.

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