I vaguely remember this commercial starring the Three Stooges. At the time, I had no idea what Dickies workwear was, but as a kid, it sure had a funny name—fitting for the Three Stooges!
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This commercial premiered on ABC on May 31, 1969, with Moe Howard, Larry Fine, and Curly Joe DeRita turning a construction site into the kind of workplace you’d probably want to keep your distance from. If you’re selling clothes that can take a beating, hiring these three makes pretty good sense!
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That’s Curly Joe, who joined the team in 1958. Many of us knew the earlier Stooges from television reruns, so seeing different faces in the third spot could get confusing. Those reruns gave the boys a whole new audience of kids after their long run making movie shorts.
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Dickies was already an established company by then, having started in Fort Worth, Texas, in 1922. The name that made me laugh actually came from founding partner E. E. “Colonel” Dickie. Their famous 874 work pants debuted in 1967, just two years before this commercial.
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There’s something a little bittersweet about watching it now. In January 1970, Larry suffered a stroke while filming Kook’s Tour, effectively bringing this version of the team’s performing career to an end.
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I might not have remembered what they were selling, but I remembered the Stooges—and that funny name. Do you remember this commercial, and who was your favorite Stooge?
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Tag: The Retro site
Would You Believe…Don Adams Could Sell Almost Anything?
I was too young to drink beer when I first remember these commercials, and Don Adams wasn’t going to convince my dad to give up his Rheingold or Falstaff! But those Skittle Bowl-type commercials? We did buy those games and enjoyed them in our home.
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That’s what I remember most about Don Adams as a pitchman. The commercials felt like little comedy sketches, with that unmistakable voice and the same confidence that usually got Maxwell Smart into trouble.
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This Schlitz Malt Liquor commercial is dated 1980. Don plays a captured secret agent, and his captor is Leon Askin—General Burkhalter from Hogan’s Heroes. Naturally, the rescue involves the Schlitz bull and a familiar “Would you believe…” punch line.
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But Don’s advertising career went well beyond beer. Aurora used him to promote a whole family of Skittle games, including pool, tennis, baseball, and bingo. Sometimes he was a spy; sometimes the commercials played like little gangster movies. He even appeared on Skittle Pool boxes.
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Here’s something I didn’t know: Don also directed commercials. His Skittle Pool spot reportedly earned him a Clio for commercial direction in 1971. He was helping create the laughs as well as delivering them.
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He also appeared in Hertz commercials with Penny Marshall before Laverne & Shirley made her a household name, and later advertised Ideal’s Electronic Detective with Joey Forman. Advertisers certainly knew how to put that secret-agent reputation to work!
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Don didn’t change Dad’s beer order, but those game commercials got results at our house. Did you have Skittle Bowl or any of the other Skittle games?
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#DonAdams #GetSmart #SkittleBowl #VintageCommercials #TheRetroSite
“Yer Yella!” Guldens Commercial
Another viewer request! “Yer yella!” Only an old mustard commercial could turn lunch into a Wild West confrontation. Gulden’s took that familiar cowboy insult and made it about what was going on your sandwich. Apparently, choosing mustard was serious business in this saloon!
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I love how quickly these commercials could establish a scene and deliver a joke. A couple of cowboy hats, a suspicious look, and a jar of spicy brown mustard were enough. Nobody needed a lengthy explanation—or a celebrity telling us what to eat.
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The history behind the jar goes back much further than this commercial. Charles Gulden learned the mustard business from his uncle and built his company in New York City. At one point, Gulden’s even included a spoon with every jar. By 1883, the company offered 30 varieties of mustard!
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And here’s the funny part: despite making yellow mustard the punchline, Gulden’s introduced its own prepared yellow mustard in 1949. There was room for both colors in the family after all.
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Do you remember this commercial—and are you a spicy brown mustard person or a yellow mustard person?
DO THE FONZIE — WHEN HAPPY DAYS GAVE THE FONZ HIS OWN DANCE
I had forgotten that Happy Days actually gave Fonzie his own dance.
This is from the 1979 episode “Stolen Melodies,” and the setup is pure Happy Days. Leather Tuscadero, played by real-life rocker Suzi Quatro, has written a song called “Moonlight Love.” After auditioning for the television show National Sok Hop, the song suddenly turns up credited to another group.
Naturally, Fonzie isn’t going to let that slide.
He shows up at the TV studio, confronts the people involved and eventually takes over the microphone himself. Instead of letting the other band introduce its new dance, Fonzie brings out Leather and announces a brand-new one:
“Do the Fonzie.”
And then the Fonz actually has to dance.
The song was written especially for the show by Jim Dunne and performed by Suzi Quatro. The dancing was choreographed by Shirley Kirkes, so somebody really did have the job of figuring out exactly how Fonzie should dance without making the coolest guy on television look completely ridiculous.
Quatro was already a successful rock singer and bass player when she joined Happy Days as Leather Tuscadero. She later recalled that she was touring Japan when the show called her back to audition for the role.
By this point Fonzie had become such a pop-culture phenomenon that Happy Days could invent an entire dance around him and it somehow made perfect sense.
And just about a year later, one of Henry Winkler’s famous Fonzie leather jackets went into the Smithsonian.
Do you remember “Do the Fonzie” — and would you have tried this dance at a sock hop?
Gomer Pyle Sings — The Voice Nobody Expected
Gomer Pyle, U.S.M.C. was mandatory viewing in our house. My dad was a Marine sergeant, so there was no missing it.
Like everyone else, I knew Gomer for the “Shazam!”, the “Goooolly!”, and the way he could drive Sergeant Carter absolutely crazy. That was the Gomer we expected every week.
What I didn’t expect was that voice.
The first time I remember hearing Jim Nabors really sing, everybody in our house stopped and paid attention. That huge baritone just didn’t seem possible coming from the same guy we knew as Gomer Pyle.
What I learned later is that television audiences had actually heard Nabors sing before Gomer Pyle, U.S.M.C. even premiered. He showed off that voice on The Andy Griffith Show in 1964, and by 1965 Columbia Records had released his first album, Shazam!
By 1967, the show was fully embracing Jim Nabors the singer, including his powerful performance of “The Impossible Dream.”
That contrast is what made him so memorable to me. One minute he was making us laugh, and the next he could stop the room with that voice.
I still remember everyone in our house listening — including my Marine-sergeant dad.
Do you remember the first time you heard Gomer Pyle sing?
WHEN SATURDAY AFTERNOON SPORTS HAD EVERYTHING
Looking back at this 1977 CBS promo, I’m reminded how different Saturday afternoon sports TV used to be. One edition of CBS Sports Spectacular gave us world championship boxing, NHRA drag racing, professional arm wrestling and The World’s Strongest Men — all on the same show.
The hot rods are what caught my attention. The footage came from the 1977 NHRA World Finals, a historic season that saw Shirley Muldowney become the first woman to win an NHRA world championship.
The arm wrestling has a story too. Promoter Steve Simons had formed the World Professional Armwrestling Association in 1974, hoping to move the sport out of bars and present it as a legitimate competition. By 1977, it had made its way onto national television through CBS.
And the strongman competition was brand new. This was the first year of World’s Strongest Man, won by Bruce Wilhelm. One of the competitors was Lou Ferrigno, right around the time America was getting to know him as The Incredible Hulk.
Even the boxing featured WBC welterweight champion Carlos Palomino.
That’s what I miss about shows like CBS Sports Spectacular. You might tune in for the drag racing and end up discovering boxing, arm wrestling or strongman competition.
Do you remember spending Saturday afternoons watching shows like this?
Saturday Morning Cartoons in 1965
It’s Saturday morning in 1965. You’ve got a bowl of your favorite cereal in front of you, the cartoons are on, and you have absolutely nowhere else you need to be.
So what are you watching?
The Beatles had become so huge that by 1965 they had their own Saturday morning cartoon. The funny part? John, Paul, George and Ringo didn’t provide their speaking voices — although when the music started, you heard the real Beatles recordings.
Then there was Atom Ant — “Up and at ’em, Atom Ant!” — a tiny Hanna-Barbera superhero with enough strength to take on just about anything.
Secret Squirrel gave us Agent 000, essentially a kid-friendly James Bond complete with trench coat, gadgets and Morocco Mole by his side.
And Milton the Monster may have had my favorite premise of the bunch. Professor Weirdo tried to create the perfect frightening monster, but accidentally added too much “tincture of tenderness.” The result was Milton — a monster who looked scary but was really a big softie.
Saturday mornings were different then. You watched what was on when it was on, and if you missed it, you waited until it came around again.
The Beatles, Atom Ant, Secret Squirrel or Milton the Monster — which one would you have been watching?
And what cereal was in your bowl?
Why Did Kids Have to Be Warned About Blasting Caps?
I remember seeing these warnings as a kid. They showed us what blasting caps looked like and told us never to touch one. Even then, I wondered: Why would I ever find one? Why weren’t the adults keeping them locked up?
We recently posted an old public service announcement with Willie Mays warning kids about blasting caps. Seeing it again brought that question right back. The warnings weren’t limited to Boy Scout posters, either. They appeared in films, public service announcements and other safety materials.
The danger was real. An explosives industry report said six boys were injured in five blasting cap incidents in 1989. Its conclusion was that the injuries apparently resulted from adults storing the caps improperly or illegally. A later report described children finding caps beside a road, near a park and even during a school trip to a lighthouse in Connecticut.
Of course kids needed to know: don’t touch one, and tell an adult. But that warning only came into play after someone had left a dangerous explosive where a child could find it.
We don’t see those old television spots much anymore, although the “Don’t Touch” warning still exists. I’m glad Willie Mays told kids to be careful. I just wish the adults handling the blasting caps had always been as careful.
Do you remember seeing these warnings growing up? Did you ever wonder why kids needed them in the first place?
“WHAT IS THIS, SOME SORT OF PEYTON PLACE?”
This was a little before my time, but I certainly remember my parents and other adults saying, “What is this, some sort of Peyton Place?”
For years I understood what they meant even if I didn’t really know why they were saying it.
Take a look at this 1964-65 opening to Peyton Place. A church steeple. Bells ringing. A peaceful little New England town. Then that wonderfully serious voice announces, “This is the continuing story of Peyton Place.”
Everything looks so respectable.
And that was the joke.
Behind those neat houses and small-town manners were affairs, family secrets, violence, alcoholism, mental breakdowns and murder. Peyton Place became so culturally famous that the name itself turned into shorthand for a seemingly respectable place where everybody had something going on behind closed doors. New Hampshire Magazine notes that “Peyton Place” had already become a synonym for scandal after Grace Metalious’ hugely successful 1956 novel.
The television version arrived on ABC on September 15, 1964, starring Dorothy Malone, Mia Farrow, Ryan O’Neal, Barbara Parkins and Ed Nelson. It was revolutionary television — a continuing prime-time story airing not once but twice each week. It became so popular that ABC eventually bumped it up to three nights a week.
And here’s something I never knew about this opening. The announcer is Dick Tufeld. One year later, television audiences would know that same voice as the Robot on Lost in Space — yes, the man behind “Danger, Will Robinson!”
Even the music has history. The theme was composed by Franz Waxman, who had also scored the 1957 Peyton Place movie.
The series lasted until June 2, 1969, producing an incredible 514 episodes.
But I think its greatest legacy may be that the show’s name escaped television entirely.
For a whole generation, you didn’t need to explain the gossip, secrets or drama.
You just called the place “Peyton Place.”
Do you remember your parents saying that — and did you know what they meant even if you’d never watched the show?
THE NIGHT MONDAY NIGHT FOOTBALL WAS BORN — SEPTEMBER 21, 1970
Can you imagine the NFL without Monday Night Football?
On September 21, 1970, America sat down for the first regular-season broadcast of ABC’s brand-new Monday Night Football — the New York Jets against the Cleveland Browns.
Now here’s something I didn’t realize: NFL teams had played occasional Monday games before this. CBS and NBC had even experimented with a few Monday-night telecasts during the 1960s. But this was different. This was the beginning of a weekly national television institution.
And ABC didn’t treat it like an ordinary Sunday football game moved to Monday.
Producer Roone Arledge wanted a show. He roughly doubled the usual number of cameras, emphasized instant replay and graphics, and put three personalities in the booth: Keith Jackson, Howard Cosell and former Cowboys quarterback Don Meredith. Frank Gifford, who many of us associate with that classic booth, wouldn’t replace Jackson until 1971.
Then there was the game itself.
A huge 85,703 people packed Cleveland Municipal Stadium. Cleveland jumped out to a 14-0 lead, Homer Jones returned the second-half kickoff 94 yards for a touchdown, and Joe Namath kept fighting back. The Jets actually outgained Cleveland 454 yards to 221.
But with New York trailing 24-21 late in the game, Cleveland’s Billy Andrews intercepted Namath and ran it back 25 yards for the touchdown that sealed a 31-21 Browns victory.
And listen to the music on those early broadcasts. The famous MNF music most of us recognize wasn’t there yet. The original theme was “Score,” written by Charles Fox, with that wonderfully funky Hammond-organ sound of 1970. “Heavy Action” didn’t arrive until years later.
What ABC created that night went far beyond football. Monday night became an event. You knew the voices, you knew the personalities, and if you were a kid, you probably tried negotiating just how much of the game you were allowed to stay awake for.
Were you watching Monday Night Football in those early years — and who do you remember most: Cosell, Meredith, Jackson or Gifford?