To me, a gift certificate was delayed gratification on Halloween night. By the time my parents got around to bringing us to McDonald’s back then, it would probably be summer and the gift certificate would have been long forgotten.
This commercial is from 1986, when McDonald’s was selling books of 20 Halloween Gift Certificates for just one dollar. Instead of another candy bar, you could hand a trick-or-treater a certificate that could later be exchanged for a soft drink.
Twenty treats for a buck sounded like a great deal for the person answering the door. I’m just not sure how exciting it was for the kid standing there with a bag full of candy they could eat that night.
What surprised me is how far back the idea goes. McDonald’s was offering Halloween gift certificates at least as early as 1973, so this had already been around for years by the time this commercial aired.
And 1986 was also the year McBoo, McPunk’n and McGoblin made their debut — those plastic Halloween pails that probably created a lot more immediate excitement than a coupon for a future soda.
Here’s the really surprising part: McDonald’s still does a version of the idea today. Participating restaurants continue to sell Halloween treat coupon packs, although now the coupons can be good for things like hamburgers, cones, apple slices and drinks.
Maybe kids today would be more patient than I was.
But on Halloween night, I wanted the candy.
How about you — would a McDonald’s gift certificate have been a treat, or a disappointment?
Tag: The Retro site
She Was a Witch Before Marcia! Marcia! Marcia!
Before she became the oldest Brady daughter, Maureen McCormick was causing trouble for Darrin Stephens! In Bewitched’s 1965 Halloween episode “Trick or Treat,” she played Endora disguised as a little girl. That innocent face? Don’t fall for it.
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And she was already selling us toys! Maureen appeared in Barbie and Chatty Cathy commercials before The Brady Bunch. One Chatty Cathy ad even featured her future TV sister, Eve Plumb. Marcia and Jan—before they were Marcia and Jan!
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It’s funny watching these old commercials now and recognizing faces we’d soon know so well. We thought we were watching the dolls!
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Did you recognize Maureen on Bewitched? And do you remember those Barbie and Chatty Cathy commercials?
These Skeletons Terrified Me! Jason and the Argonauts
I was five when I saw this in the theatre, and it terrified me! I mean, if the skeletons are already dead, how do you stop them?
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The skeleton battle in Jason and the Argonauts (1963) stayed with me—and learning how it was made makes it even more remarkable. Ray Harryhausen brought those skeletons to life through stop-motion animation, moving the models a tiny amount between photographs. The sequence took four and a half months to animate. Some days, he produced less than one second of finished footage.
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Four and a half months to make it. About six seconds to scare me!
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But here’s my favorite part: the filmmakers wrestled with the same question I had at five. How DO you kill something that’s already dead?
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Their solution was to have Jason jump off a cliff into the sea, with the skeletons following him. Harryhausen’s explanation? “We assumed that they couldn’t swim.”
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To film the plunge, the crew actually threw seven plaster skeletons off the cliff after the stuntman jumped. They had to get it right the first time because they couldn’t retrieve them. Harryhausen later wrote that those plaster bones were still somewhere down there in the sea.
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So my five-year-old self was asking the same question as the people making the movie. Their solution was to throw the problem into the ocean!
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Do you remember these skeletons? What movie terrified you when you were little?
Halloween at Woolworth’s: Plastic Masks and Five-and-Dime Memories
Now this is Halloween shopping, 1970s style! Woolworth and Woolco had the costumes, the candy, and even a record to supply the spooky sounds. Complete costumes for $1.83 to $3.99—and somehow those plastic masks could make the Bionic Woman look scarier than the monsters!
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I always get a kick out of those old costumes with the character’s picture printed right on the front. You weren’t simply dressed as Superman—you were wearing an advertisement explaining that you were Superman. There was actually a reason for that: Ben Cooper considered the costume front a wearable billboard, designed to make the character instantly recognizable.
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Those inexpensive costumes took more work than you might think. According to Ira Cooper, whose family ran the company, developing one normally took about nine months. Artists, sculptors, engineers, and fabric workers all had a hand in turning a familiar television or comic-book face into Halloween merchandise.
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And that Sounds to Make You Shiver record wasn’t something created just for the commercial. Pickwick was already promoting it in 1973. Before we could pull up spooky sounds on a phone, we could put a haunted house on the turntable!
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Woolworth’s American stores disappeared in 1997, but commercials like this bring back an entire way of shopping. What was your favorite Halloween costume growing up—and did it come in a box with a plastic mask?
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#Woolworth #Woolco #VintageHalloween #HalloweenNostalgia #BenCooper #1970s #TheRetroSite
The Three Stooges Go to Work for Dickies—1969
I vaguely remember this commercial starring the Three Stooges. At the time, I had no idea what Dickies workwear was, but as a kid, it sure had a funny name—fitting for the Three Stooges!
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This commercial premiered on ABC on May 31, 1969, with Moe Howard, Larry Fine, and Curly Joe DeRita turning a construction site into the kind of workplace you’d probably want to keep your distance from. If you’re selling clothes that can take a beating, hiring these three makes pretty good sense!
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That’s Curly Joe, who joined the team in 1958. Many of us knew the earlier Stooges from television reruns, so seeing different faces in the third spot could get confusing. Those reruns gave the boys a whole new audience of kids after their long run making movie shorts.
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Dickies was already an established company by then, having started in Fort Worth, Texas, in 1922. The name that made me laugh actually came from founding partner E. E. “Colonel” Dickie. Their famous 874 work pants debuted in 1967, just two years before this commercial.
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There’s something a little bittersweet about watching it now. In January 1970, Larry suffered a stroke while filming Kook’s Tour, effectively bringing this version of the team’s performing career to an end.
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I might not have remembered what they were selling, but I remembered the Stooges—and that funny name. Do you remember this commercial, and who was your favorite Stooge?
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Would You Believe…Don Adams Could Sell Almost Anything?
I was too young to drink beer when I first remember these commercials, and Don Adams wasn’t going to convince my dad to give up his Rheingold or Falstaff! But those Skittle Bowl-type commercials? We did buy those games and enjoyed them in our home.
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That’s what I remember most about Don Adams as a pitchman. The commercials felt like little comedy sketches, with that unmistakable voice and the same confidence that usually got Maxwell Smart into trouble.
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This Schlitz Malt Liquor commercial is dated 1980. Don plays a captured secret agent, and his captor is Leon Askin—General Burkhalter from Hogan’s Heroes. Naturally, the rescue involves the Schlitz bull and a familiar “Would you believe…” punch line.
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But Don’s advertising career went well beyond beer. Aurora used him to promote a whole family of Skittle games, including pool, tennis, baseball, and bingo. Sometimes he was a spy; sometimes the commercials played like little gangster movies. He even appeared on Skittle Pool boxes.
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Here’s something I didn’t know: Don also directed commercials. His Skittle Pool spot reportedly earned him a Clio for commercial direction in 1971. He was helping create the laughs as well as delivering them.
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He also appeared in Hertz commercials with Penny Marshall before Laverne & Shirley made her a household name, and later advertised Ideal’s Electronic Detective with Joey Forman. Advertisers certainly knew how to put that secret-agent reputation to work!
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Don didn’t change Dad’s beer order, but those game commercials got results at our house. Did you have Skittle Bowl or any of the other Skittle games?
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#DonAdams #GetSmart #SkittleBowl #VintageCommercials #TheRetroSite
“Yer Yella!” Guldens Commercial
Another viewer request! “Yer yella!” Only an old mustard commercial could turn lunch into a Wild West confrontation. Gulden’s took that familiar cowboy insult and made it about what was going on your sandwich. Apparently, choosing mustard was serious business in this saloon!
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I love how quickly these commercials could establish a scene and deliver a joke. A couple of cowboy hats, a suspicious look, and a jar of spicy brown mustard were enough. Nobody needed a lengthy explanation—or a celebrity telling us what to eat.
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The history behind the jar goes back much further than this commercial. Charles Gulden learned the mustard business from his uncle and built his company in New York City. At one point, Gulden’s even included a spoon with every jar. By 1883, the company offered 30 varieties of mustard!
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And here’s the funny part: despite making yellow mustard the punchline, Gulden’s introduced its own prepared yellow mustard in 1949. There was room for both colors in the family after all.
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Do you remember this commercial—and are you a spicy brown mustard person or a yellow mustard person?
DO THE FONZIE — WHEN HAPPY DAYS GAVE THE FONZ HIS OWN DANCE
I had forgotten that Happy Days actually gave Fonzie his own dance.
This is from the 1979 episode “Stolen Melodies,” and the setup is pure Happy Days. Leather Tuscadero, played by real-life rocker Suzi Quatro, has written a song called “Moonlight Love.” After auditioning for the television show National Sok Hop, the song suddenly turns up credited to another group.
Naturally, Fonzie isn’t going to let that slide.
He shows up at the TV studio, confronts the people involved and eventually takes over the microphone himself. Instead of letting the other band introduce its new dance, Fonzie brings out Leather and announces a brand-new one:
“Do the Fonzie.”
And then the Fonz actually has to dance.
The song was written especially for the show by Jim Dunne and performed by Suzi Quatro. The dancing was choreographed by Shirley Kirkes, so somebody really did have the job of figuring out exactly how Fonzie should dance without making the coolest guy on television look completely ridiculous.
Quatro was already a successful rock singer and bass player when she joined Happy Days as Leather Tuscadero. She later recalled that she was touring Japan when the show called her back to audition for the role.
By this point Fonzie had become such a pop-culture phenomenon that Happy Days could invent an entire dance around him and it somehow made perfect sense.
And just about a year later, one of Henry Winkler’s famous Fonzie leather jackets went into the Smithsonian.
Do you remember “Do the Fonzie” — and would you have tried this dance at a sock hop?
Gomer Pyle Sings — The Voice Nobody Expected
Gomer Pyle, U.S.M.C. was mandatory viewing in our house. My dad was a Marine sergeant, so there was no missing it.
Like everyone else, I knew Gomer for the “Shazam!”, the “Goooolly!”, and the way he could drive Sergeant Carter absolutely crazy. That was the Gomer we expected every week.
What I didn’t expect was that voice.
The first time I remember hearing Jim Nabors really sing, everybody in our house stopped and paid attention. That huge baritone just didn’t seem possible coming from the same guy we knew as Gomer Pyle.
What I learned later is that television audiences had actually heard Nabors sing before Gomer Pyle, U.S.M.C. even premiered. He showed off that voice on The Andy Griffith Show in 1964, and by 1965 Columbia Records had released his first album, Shazam!
By 1967, the show was fully embracing Jim Nabors the singer, including his powerful performance of “The Impossible Dream.”
That contrast is what made him so memorable to me. One minute he was making us laugh, and the next he could stop the room with that voice.
I still remember everyone in our house listening — including my Marine-sergeant dad.
Do you remember the first time you heard Gomer Pyle sing?
WHEN SATURDAY AFTERNOON SPORTS HAD EVERYTHING
Looking back at this 1977 CBS promo, I’m reminded how different Saturday afternoon sports TV used to be. One edition of CBS Sports Spectacular gave us world championship boxing, NHRA drag racing, professional arm wrestling and The World’s Strongest Men — all on the same show.
The hot rods are what caught my attention. The footage came from the 1977 NHRA World Finals, a historic season that saw Shirley Muldowney become the first woman to win an NHRA world championship.
The arm wrestling has a story too. Promoter Steve Simons had formed the World Professional Armwrestling Association in 1974, hoping to move the sport out of bars and present it as a legitimate competition. By 1977, it had made its way onto national television through CBS.
And the strongman competition was brand new. This was the first year of World’s Strongest Man, won by Bruce Wilhelm. One of the competitors was Lou Ferrigno, right around the time America was getting to know him as The Incredible Hulk.
Even the boxing featured WBC welterweight champion Carlos Palomino.
That’s what I miss about shows like CBS Sports Spectacular. You might tune in for the drag racing and end up discovering boxing, arm wrestling or strongman competition.
Do you remember spending Saturday afternoons watching shows like this?