Retro Reminiscing Video and Pictures – Do You Remember
online community focused on sharing and reminiscing about video, audio, and images that stir our memories of the past – old television, theme songs, commercials, print advertisements, the sights and sounds you remember
It was catchy, silly, and easy for kids to repeat, which is exactly what made old snack commercials work. A plain lunch suddenly felt more exciting when you added a bag of Fritos.
That was the charm of the campaign. It did not need a complicated story. It was just a happy little reminder that Fritos were salty, crunchy, and perfect next to a sandwich.
You’re singing it now, aren’t cha?
Leave it to the early 1980s to give us a controversy over a baby doll’s bare bottom.
Mattel’s Tippee-Toes was one of those dolls that was supposed to look cute, innocent, and lifelike. She could crawl, and like a lot of toy commercials from back then, the ad was aimed right at kids sitting in front of the TV, probably during cartoons or family programming. But then came the part that got people talking: the commercial showed the doll’s little bare backside.
That may sound pretty tame today, but back then one viewer found it offensive enough to complain to David Horowitz, the consumer advocate best known for Fight Back! with David Horowitz. Horowitz was the guy people turned to when they felt a product, commercial, or company needed to be called out. He built a career on standing up for consumers, testing products, and bringing viewer complaints into the spotlight.
The issue even made its way to The Tonight Show Starring Johnny Carson in 1982. Horowitz appeared on Carson and discussed the Tippee-Toes commercial, reportedly showing both the original ad and the changed version after complaints were made. It was one of those perfect Johnny Carson moments where something small, silly, and strangely serious all came together on national television.
Looking back, it feels almost impossible to believe this was a controversy. We grew up with talking dolls, creepy ventriloquist dummies selling chocolate milk, clowns selling cereal, and commercials that would probably send today’s internet into a panic. But a baby doll’s bare bottom? That was enough to get a consumer advocate involved and Mattel’s attention.
It’s a funny little reminder of how much TV, advertising, and what people considered “offensive” has changed over the years. Tippee-Toes was just trying to crawl across the screen, but somehow she crawled right into consumer TV history.
Back in the early 1980s, Sears was still one of the big American shopping destinations, and their “There’s More For Your Life At Sears” campaign tried to sell that feeling. It wasn’t just about buying appliances, tools, clothes, or lawn furniture. Sears wanted you to believe the whole family could find something there.
One of the familiar faces in the campaign was golf legend Arnold Palmer, who appeared alongside other recognizable sports figures of the time. The commercials had that upbeat, mall-era energy where everyone looked excited just to be shopping. Looking back now, they feel a little corny, but in the best possible nostalgic way.
For a lot of us, Sears was where you went for everything from back-to-school clothes to Craftsman tools, Kenmore appliances, Wish Book dreams, and maybe even a glimpse of Arnold Palmer telling us there was more to life at Sears.
As answering machines became increasingly integrated into everyday life, some individuals sought to go beyond the standard outgoing message of “Hi, I’m not home, but leave a message and I’ll call you back.” These nonconformist answering machine users desired outgoing messages that better reflected their personalities. For those aiming for a detached coolness, a deadpan “You know what to do” was often sufficient. Those with a mischievous sense of humor commonly employed the timeless trick of answering with a simple “Hello?” followed by a deliberate pause, tricking incoming callers into thinking they were speaking to a live person before the “I’m not here” message resumed. Zing! Many others took it a step further by creating their own humorous skits or songs, much like George Costanza from Seinfeld.
But what about those who wanted to elevate their outgoing message game without putting in the creative effort themselves? In the mid-1980s, a range of pre-recorded cassettes featuring mildly funny bits, including songs in various music styles, became readily available to fill this market gap.
Among the selection, one cassette tape stood out from the rest: Crazy Calls. If you were an avid TV viewer in the mid to late ’80s, you probably recall the commercials for Crazy Calls—a 7-track cassette tape that sold for $14.95, plus $3 for postage and handling. To make a purchase, you could either call an 800 number with a credit card or, with a bit more patience, send a check or money order to a P.O. box in New York City.
The commercials seemed to air incessantly, resulting in snippets of the songs and gags on the tape etching themselves permanently into the memories of numerous TV enthusiasts of that era. Consequently, Crazy Calls has become a frequent reference in ’80s nostalgia within popular culture. It has been mentioned on shows like The Simpsons and Family Guy, and even the 1980s-themed sitcom The Goldbergs dedicated an entire episode titled “Crazy Calls” in 2016, paying homage to the cassette.
The creators of Crazy Calls, Mitch and Ira Yuspeh, are still active in the music industry. They offer recording services and more through their recording studio and production company based in New York City. They also maintain a website dedicated to Crazy Calls, proudly noting that the cassette sold over a million copies through its television campaign.
