Tag: breakfast memories

Cheerios: Get Yourself Go!

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Before cereal commercials got too complicated, Cheerios gave us the Cheerios Kid, Sue, and the promise of “go-power.”

The idea was simple: eat Cheerios and suddenly you had the energy to take on whatever trouble showed up next. The late-1960s ads had that catchy “Get Yourself Go” jingle, the kind of line that stuck in your head long after Saturday morning cartoons were over.

A fun bit of trivia: the jingle is credited to Neil Diamond, before most of us knew him as the Neil Diamond.

Looking back, it was pure cereal-commercial magic: a bowl of oats, a quick cartoon adventure, and one more earworm we never quite forgot.

Silly Rabbit, Trix Are For Kids!

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The Trix Rabbit is one of those cereal mascots who spent decades chasing the same bowl of cereal and almost never getting it.

Trix cereal was introduced by General Mills in 1954, but the famous slogan came a little later. General Mills says “Trix are for kids!” first appeared on the box in 1959, before the now-famous rabbit fully took over the campaign.

The setup was simple and perfect for kids: the rabbit wanted Trix, the kids caught him trying to get some, and then came the line everybody remembers:

“Silly rabbit, Trix are for kids!”

It worked because it was funny, colorful, and a little unfair. As kids, some of us probably felt bad for the rabbit. He tried costumes, schemes, disguises, and tricks, but those kids almost always shut him down.

Looking back, that was the magic of the campaign. One rabbit, one cereal, one catchphrase, and a generation that can still hear it in their head.

National Donut Day: Time To Make The Donuts With Fred

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Today is National Donut Day, so it feels like the perfect time to celebrate with Fred the Baker and his famous line: “Time to make the donuts.”

Fred was played by actor Michael Vale, who became the face of Dunkin’ Donuts in commercials from the early 1980s until 1997. The whole idea was simple: while the rest of us were still sleeping, Fred was dragging himself out of bed before dawn to make fresh donuts. That tired little walk and mumble made him feel like every hardworking person who had to get up early and do the job.

National Donut Day itself goes back much further. It was created by The Salvation Army in Chicago in 1938 to honor the “Doughnut Lassies,” women who served donuts to soldiers during World War I. It also helped raise money for people in need during the Great Depression.

So today, grab a donut and give a little nod to Fred. He made getting up before dawn look exhausting, funny, and somehow heroic.

Time to make the donuts!

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