classic cereal Archives - Retro Reminiscing Video and Pictures

Cheerios: Get Yourself Go!

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Before cereal commercials got too complicated, Cheerios gave us the Cheerios Kid, Sue, and the promise of “go-power.”

The idea was simple: eat Cheerios and suddenly you had the energy to take on whatever trouble showed up next. The late-1960s ads had that catchy “Get Yourself Go” jingle, the kind of line that stuck in your head long after Saturday morning cartoons were over.

A fun bit of trivia: the jingle is credited to Neil Diamond, before most of us knew him as the Neil Diamond.

Looking back, it was pure cereal-commercial magic: a bowl of oats, a quick cartoon adventure, and one more earworm we never quite forgot.

Silly Rabbit, Trix Are For Kids!

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The Trix Rabbit is one of those cereal mascots who spent decades chasing the same bowl of cereal and almost never getting it.

Trix cereal was introduced by General Mills in 1954, but the famous slogan came a little later. General Mills says “Trix are for kids!” first appeared on the box in 1959, before the now-famous rabbit fully took over the campaign.

The setup was simple and perfect for kids: the rabbit wanted Trix, the kids caught him trying to get some, and then came the line everybody remembers:

“Silly rabbit, Trix are for kids!”

It worked because it was funny, colorful, and a little unfair. As kids, some of us probably felt bad for the rabbit. He tried costumes, schemes, disguises, and tricks, but those kids almost always shut him down.

Looking back, that was the magic of the campaign. One rabbit, one cereal, one catchphrase, and a generation that can still hear it in their head.

Breakfast With Clowns

Back in our day, we had breakfast with clowns, and somehow nobody thought that was strange.

Post Sugar Rice Krinkles was one of those cereals that could only come from that golden age of Saturday morning television, when cereal companies put sugar right in the name and then sent a clown on TV to tell us it was part of a good breakfast. The cereal itself was a sweetened crisp rice cereal from Post, but the real memory-jogger was Krinkles the Clown, who showed up in those early commercials with that classic 1950s “fun for kids, slightly terrifying for adults” energy.

Looking back now, it is funny how normal that all seemed. We had clowns selling cereal, puppets selling chocolate, cartoon animals selling everything else, and we just sat there in our pajamas eating it all up before the cartoons came on. Sugar Rice Krinkles may be long gone, but it sits right in that strange and wonderful cereal aisle of our memories, back when breakfast was sweet, the commercials were catchy, and apparently clowns were welcome at the table.