Tag: childhood breakfasts

Cheerios: Get Yourself Go!

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Before cereal commercials got too complicated, Cheerios gave us the Cheerios Kid, Sue, and the promise of “go-power.”

The idea was simple: eat Cheerios and suddenly you had the energy to take on whatever trouble showed up next. The late-1960s ads had that catchy “Get Yourself Go” jingle, the kind of line that stuck in your head long after Saturday morning cartoons were over.

A fun bit of trivia: the jingle is credited to Neil Diamond, before most of us knew him as the Neil Diamond.

Looking back, it was pure cereal-commercial magic: a bowl of oats, a quick cartoon adventure, and one more earworm we never quite forgot.

Silly Rabbit, Trix Are For Kids!

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The Trix Rabbit is one of those cereal mascots who spent decades chasing the same bowl of cereal and almost never getting it.

Trix cereal was introduced by General Mills in 1954, but the famous slogan came a little later. General Mills says “Trix are for kids!” first appeared on the box in 1959, before the now-famous rabbit fully took over the campaign.

The setup was simple and perfect for kids: the rabbit wanted Trix, the kids caught him trying to get some, and then came the line everybody remembers:

“Silly rabbit, Trix are for kids!”

It worked because it was funny, colorful, and a little unfair. As kids, some of us probably felt bad for the rabbit. He tried costumes, schemes, disguises, and tricks, but those kids almost always shut him down.

Looking back, that was the magic of the campaign. One rabbit, one cereal, one catchphrase, and a generation that can still hear it in their head.

Pop-Tarts were introduced by Kellogg’s in 1964

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Pop-Tarts were introduced by Kellogg’s in 1964.

They were first sold as a quick toaster pastry and originally came in four flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant. The frosted versions came a few years later, after Kellogg’s figured out the icing could survive the toaster

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