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Bugles were introduced by General Mills in 1964, first showing up in a handful of test markets before going national in 1966. The crunchy little horn-shaped corn snacks were part of a new wave of fun-shaped snack foods, but Bugles were the one that really lasted.
Of course, for a lot of us, the real fun was putting them on the tips of your fingers before eating them. Some snacks were made to taste good. Bugles were made to play with first.
The New Country Corn Flakes commercial stood out to me as a kid, and I still remember it to this day. So I guess it was an effective ad.
It was not flashy by today’s standards. There were no cartoon mascots running around, no big prize reveal, and no wild animation. Instead, it had that plain, old-fashioned country feel, with a serious farm couple look that reminded people of American Gothic.
That may be why it stuck. The ad was simple, a little odd, and very catchy. It kept repeating the name and selling the idea that these corn flakes were crispier, toastier, and just a little different from the usual bowl of cereal.
Looking back, it feels like a perfect example of early 1960s advertising. Sometimes the commercials that stayed with us were not the loudest ones. They were the ones that had a strange little rhythm, a memorable image, or a jingle that somehow never left your head.
Do you remember New Country Corn Flakes, or is there another cereal commercial that has stayed with you all these years?
Before cereal commercials got too complicated, Cheerios gave us the Cheerios Kid, Sue, and the promise of “go-power.”
The idea was simple: eat Cheerios and suddenly you had the energy to take on whatever trouble showed up next. The late-1960s ads had that catchy “Get Yourself Go” jingle, the kind of line that stuck in your head long after Saturday morning cartoons were over.
A fun bit of trivia: the jingle is credited to Neil Diamond, before most of us knew him as the Neil Diamond.
Looking back, it was pure cereal-commercial magic: a bowl of oats, a quick cartoon adventure, and one more earworm we never quite forgot.
The Trix Rabbit is one of those cereal mascots who spent decades chasing the same bowl of cereal and almost never getting it.
Trix cereal was introduced by General Mills in 1954, but the famous slogan came a little later. General Mills says “Trix are for kids!” first appeared on the box in 1959, before the now-famous rabbit fully took over the campaign.
The setup was simple and perfect for kids: the rabbit wanted Trix, the kids caught him trying to get some, and then came the line everybody remembers:
“Silly rabbit, Trix are for kids!”
It worked because it was funny, colorful, and a little unfair. As kids, some of us probably felt bad for the rabbit. He tried costumes, schemes, disguises, and tricks, but those kids almost always shut him down.
Looking back, that was the magic of the campaign. One rabbit, one cereal, one catchphrase, and a generation that can still hear it in their head.