The Bullwinkle Show

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I think one of the reasons Rocky and Bullwinkle still holds up is that when we watched it as kids, we probably weren’t getting half the jokes! The kids got a flying squirrel, a goofy moose and Boris and Natasha constantly trying to cause trouble, while the adults were getting political satire, pop-culture references and some pretty clever wordplay.

The show actually started in 1959 as Rocky and His Friends before moving to NBC in 1961 and becoming The Bullwinkle Show. What surprised me was how much talent was packed into those voices. Bill Scott, who played Bullwinkle, was also the show’s head writer and co-producer. June Foray voiced both Rocky and Natasha, Paul Frees played Boris, and that great narrator’s voice belonged to William Conrad, who many of us later knew as Cannon.

Here’s another one I didn’t know: Bullwinkle’s name reportedly came from a real person, Clarence Bullwinkel, who owned a car dealership near Berkeley and was known by creator Alex Anderson.

And despite how simple the animation sometimes looked, that almost became part of the charm. A lot of the animation work was done in Mexico to keep production costs down, while the writing remained incredibly sharp.

I went back to these cartoons expecting pure childhood nostalgia, but they’re actually funnier when you’re old enough to understand what the writers were sneaking past us!

The Real McCoys

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As kids, we used to make fun of the way Walter Brennan walked. Now I sort of walk like him!

Seeing this Real McCoys opening brought back one memory, but then I noticed where the clip came from and got another one — TNN, The Nashville Network. So this turned into a double reminisce for me: remembering a television show from my childhood through a cable network that itself has now disappeared under that name

The Real McCoys premiered in 1957 with Walter Brennan as Grandpa Amos McCoy, heading up a West Virginia family that relocates to a farm in California. Richard Crenna played grandson Luke, Kathleen Nolan was Luke’s wife Kate, Lydia Reed played Hassie, Michael Winkelman was Little Luke and Tony Martinez was farmhand Pepino. The show was filmed at Desilu and co-produced by Danny Thomas.

And about that walk we used to imitate — apparently Walter Brennan was acting it. A Los Angeles Times account notes that Brennan didn’t actually have the limp himself, although he used that distinctive gait for several of his characters. All these years later, I find out the walk we were copying wasn’t even really his!

Brennan was already a major movie star by then and had become the first actor to win three Academy Awards for acting. Richard Crenna had been the squeaky-voiced Walter Denton on Our Miss Brooks before becoming Luke McCoy, and years later many of us would know him as Colonel Trautman in the Rambo movies. Kathleen Nolan made some history of her own in 1975 when she became the first woman elected president of the Screen Actors Guild.

The show was no minor success either. It reached number eight in the Nielsen ratings during 1958–59 and climbed all the way to number five during 1960–61. After five seasons on ABC, it moved to CBS for one final season before ending in 1963.

Then there’s the second memory in this clip. TNN acquired The Real McCoys in 1999 and aired two episodes every weekday afternoon, actually giving the series its first cable-TV run more than three decades after it ended. TNN itself had started as The Nashville Network, became The National Network, disappeared as a name when it became Spike TV in 2003, and that channel eventually became Paramount Network.

So I started out remembering Grandpa Amos and somehow wound up reminiscing about TNN too

Do you remember The Real McCoys — and how many of you also remember watching those old shows on TNN?

Alfred Hitchcock Presents

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“Good evening.” With those two words, Alfred Hitchcock welcomed viewers into a weekly world of murder, mystery, suspense and wonderfully dark humor.

Alfred Hitchcock Presents premiered on CBS in 1955 and ran for seven seasons as a half-hour anthology. In 1962, it expanded into The Alfred Hitchcock Hour, continuing for three more seasons until 1965. Each episode told a separate story, usually ending with an unexpected twist or a criminal discovering that the perfect crime was not quite perfect.

The opening became almost as famous as the stories. Hitchcock stepped into a simple outline of his unmistakable profile while Charles Gounod’s “Funeral March of a Marionette” played. Hitchcock had drawn the nine-stroke caricature himself.

Although he introduced every program, Hitchcock directed only 17 episodes of the original half-hour series. Producers Joan Harrison and Norman Lloyd helped select stories, writers, directors and actors who could deliver a complete suspense film in less than 30 minutes.

The television series also influenced Hitchcock’s movies. He later used members of the show’s experienced television crew to make Psycho, helping him film quickly and economically while creating one of the most famous thrillers ever made.

Did the theme music make you uneasy before Hitchcock even said, “Good evening”?

It Was More Fun the Colorforms Way

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As requested by a number of viewers, here is the Raggedy Ann Colorforms commercial I remember from childhood. I have since discovered just how many different Colorforms kits were made, and I will share more of them over time.

Colorforms used colorful pieces of reusable vinyl that clung to smooth surfaces without glue. Children could dress the characters, rearrange the scenes, peel everything off and begin again. The Raggedy Ann kit shown in this 1967 commercial allowed kids to change her dresses and accessories as often as their imaginations allowed.

Colorforms began in 1951 after Harry and Patricia Kislevitz experimented with colorful vinyl originally used to make handbags. They discovered that the pieces clung to the glossy walls of their bathroom and began cutting them into different shapes. What started as a creative experiment soon became a successful toy.

FAO Schwarz placed an early order for 1,000 sets, helping turn the small project into a real company. The first kits featured basic geometric shapes, but licensed characters soon followed. Popeye became the first in 1957, opening the door for hundreds of television, comic book and movie characters.

Even the familiar Colorforms logo has an interesting history. Legendary graphic designer Paul Rand, who also designed logos for IBM, ABC and UPS, created it in 1959.

I also remember watching the local weather forecast as a child. The station used happy, smiling suns, large red H’s for high pressure and other colorful symbols that looked like oversized Colorforms.

Before computer-generated weather graphics, forecasters physically moved reusable symbols around a large map. Depending on the station, those symbols could be made from magnetic rubber, felt or another cling-on material. Whatever they were made from, they looked remarkably similar to the Colorforms we played with at home.

Maybe that is why those old weather maps remain so memorable. The smiling suns, rain clouds and giant H’s and L’s made the forecast feel like a giant Colorforms set coming to life on television.

Do you remember your local weather forecaster moving those colorful symbols around the map?

Winston Tastes Good Like A …….

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This animated commercial proves you did not need actors, scenery or even much animation to create something memorable. Musical notes dance across the screen, letters form the Winston name, and the package appears while the singers deliver one of advertising’s most familiar jingles.

The clip matches a 1963 Winston television spot, although the campaign began with the brand’s introduction in 1954. R.J. Reynolds named Winston after Winston-Salem, North Carolina, and promoted it as a filtered cigarette that still delivered flavor. The brand became the country’s best-selling cigarette by 1966.

The William Esty advertising agency built the campaign around “Winston tastes good like a cigarette should.” The use of “like” instead of “as” was intentional, creating a national grammar argument that helped make the slogan even more memorable. Walter Cronkite refused to say it incorrectly, Merriam-Webster cited it during a language debate, and Winston eventually answered its critics by asking whether they wanted good grammar or good taste.

Margaret Johnson ghostwrote the jingle and recorded it with her husband, Travis Johnson, and their group, the Song Spinners. The melody’s two quick handclaps became almost as recognizable as the words themselves. Winston later carried the campaign into popular television programs, including The Flintstones, where Fred, Barney and other Bedrock characters promoted the cigarettes.

Seen today, the commercial is also a reminder of how common cigarette advertising once was on television. Growing evidence about smoking’s health risks eventually led to the removal of cigarette commercials from American radio and television beginning in 1971.

Do you remember the words first, or those two perfectly timed handclaps?

I Want My Maypo!

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This wonderfully simple 1956 commercial begins with Marky refusing to eat his breakfast while wearing his cowboy hat. Uncle Ralph tries the old airplane-and-hangar trick, accidentally puts the spoon into his own mouth and discovers that he likes Maypo. When Uncle Ralph begins eating the entire bowl, Marky finally delivers the line remembered by generations: “I want my Maypo!”

Animation pioneer John Hubley created the commercial around recordings of his four-year-old son, Mark. Rather than giving the boy a polished script, Hubley followed him with a microphone and built the cartoon around his natural words, reactions and mispronunciations. The result felt more like a funny family moment than a commercial.

The campaign transformed a poorly selling maple-flavored oatmeal into a national favorite. Sales rose an average of 78 percent and climbed as high as 186 percent in some markets. Marky became so popular that he appeared on packaging and inspired a vinyl bank, although Hubley initially fought attempts to merchandise a character based upon his own child.

Later commercials featured major athletes including Mickey Mantle, Wilt Chamberlain, Johnny Unitas, Don Meredith and Oscar Robertson declaring that they wanted their Maypo. Marky received a modern makeover in 2001, but kept his familiar cowboy hat and kerchief.

Maypo remains available today, proving that Marky’s demand lasted much longer than anyone probably expected.

Did you eat Maypo, or did you simply run around the house shouting, “I want my Maypo!”

Sea Hunt and the Shows We Watched With Dad

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Sea Hunt was another show I watched with my dad. Combat!, The Rat Patrol and, heck, even Gomer Pyle, U.S.M.C. were shows many of us watched beside our fathers. We were entertained, but we also learned from them about courage, responsibility, loyalty and doing the right thing.

Lloyd Bridges starred as professional diver Mike Nelson, a former Navy frogman who took on dangerous underwater rescues, criminals, sabotage and sunken mysteries. Sea Hunt ran from January 4, 1958, through September 23, 1961, producing 155 episodes over four seasons.

The show never belonged to one major television network. It was sold directly to local stations through syndication, so families watched it on different nights and at different times depending on where they lived.

Bridges learned to scuba dive for the role and eventually performed many of his own underwater stunts. Since actors could not easily speak underwater, much of the action was explained through Mike Nelson’s narration. Many scenes were filmed in the clear waters of Silver Springs, Florida.

I do not want to sound old, even though I am, but there do not seem to be as many father-and-son bonding shows anymore. Maybe it was not only the programs that made those nights special. Maybe it was simply sitting beside Dad and sharing something together.

Did you watch Sea Hunt with your father, and what other shows brought the two of you together?

Howdy Doody Time

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or a lot of early TV kids, Howdy Doody was not just a show. It was part of the daily routine.

The Howdy Doody Show first aired on NBC on December 27, 1947, and stayed on the air until September 24, 1960. That is almost 13 years, which was an amazing run for early television. It started as a regular afternoon children’s show, later became a weekday favorite, and by 1956 moved mainly to Saturday mornings until the final broadcast.

The show was hosted by Buffalo Bob Smith, who would ask, “Say kids, what time is it?” and the Peanut Gallery would yell back, “It’s Howdy Doody Time!” For kids watching at home, that was the signal that it was time to visit Doodyville.

The cast had Howdy Doody, Buffalo Bob, Clarabell the Clown, Phineas T. Bluster, Dilly Dally, Flub-a-Dub, Princess Summerfall Winterspring, and Chief Thunderthud. Clarabell became one of the most remembered characters because he did not speak for most of the show, using horns and pantomime instead.

The final episode became famous because Clarabell finally spoke. After years of silence, he looked into the camera and said, “Goodbye, kids.” For many viewers, that was the end of an era. TIME later called that kind of farewell important because most early TV shows simply disappeared without much of a real goodbye.

Howdy Doody did come back years later with The New Howdy Doody Show, a syndicated revival in 1976, but it did not last long and never had the same hold on kids that the original did.

What do you remember most from Howdy Doody? Was it Clarabell, Buffalo Bob, the Peanut Gallery, the theme song, Flub-a-Dub, Princess Summerfall Winterspring, or maybe some toy or lunchbox you had from the show?

Clarabell’s Big Surprise

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Clarabell speaks is from the final episode of The Howdy Doody Show, which aired on Saturday, September 24, 1960, on NBC. The episode was called “Clarabell’s Big Surprise,” and for kids who grew up with Howdy, Buffalo Bob, and the Peanut Gallery, it really was the end of an era.

What still surprises people is that the final show was in color. Color TV was still not common in most homes, so many viewers probably saw it in black and white. But NBC was already using certain shows to show off color television, and Howdy Doody was one of those early programs that helped introduce it.

The big moment came at the end. Clarabell the Clown, who had spent years communicating with horns and gestures, finally spoke. As the show ended, he looked into the camera and said, “Goodbye, kids.” That quiet little line became one of the most remembered farewells in early television.

It was reported and remembered as Clarabell’s big surprise because nobody expected the silent clown to finally talk. For a generation of children, it was not just the end of a show. It felt like saying goodbye to part of childhood.

Do you remember Howdy Doody? Was it Clarabell’s horn, the seltzer bottle, Buffalo Bob, the Peanut Gallery, Princess Summerfall Winterspring, Chief Thunderthud, Flub-a-Dub, or maybe a Howdy Doody toy or lunchbox?

Where Did The “John… Marsha…” Thing Come From?

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I’m not sure how many people still remember the original “John… Marsha…” bit from Stan Freberg’s spoof of old radio soap operas, but I sure remember it living on long after that. Even into the 1960s, I remember TV shows and my parents still making fun of that overly dramatic back-and-forth.

The gag was simple: a man and a woman saying nothing but each other’s names, over and over, each time with a different dramatic emotion. “John…” “Marsha…” It was romantic, shocked, heartbroken, breathless, and ridiculous all at once. That was the whole joke. Freberg was poking fun at how serious radio soap operas could make even the smallest moment sound.

Part of the reason it may have stuck around so long was the Snowdrift shortening commercial seen here. The animated ad used the same kind of “John and Marsha” style, which helped keep the bit alive for people who may never have heard the original record.

It became one of those old pop-culture references that parents, comedians, cartoons, and commercials could all tap into. All someone had to do was say “John…” in that dramatic voice, and someone else could answer “Marsha…” and the joke was instantly understood.

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