“Muncha buncha, muncha buncha, Fritos go with lunch!”

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It was catchy, silly, and easy for kids to repeat, which is exactly what made old snack commercials work. A plain lunch suddenly felt more exciting when you added a bag of Fritos.

That was the charm of the campaign. It did not need a complicated story. It was just a happy little reminder that Fritos were salty, crunchy, and perfect next to a sandwich.

You’re singing it now, aren’t cha?

Pop-Tarts were introduced by Kellogg’s in 1964

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Pop-Tarts were introduced by Kellogg’s in 1964.

They were first sold as a quick toaster pastry and originally came in four flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant. The frosted versions came a few years later, after Kellogg’s figured out the icing could survive the toaster

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