old commercials Archives - Retro Reminiscing Video and Pictures

Small Shots: Mattel’s Hot Wheels Dolls

Small Shots was one of those 1971 toy ideas that sounds strange now, but made sense once you see it. Mattel basically took the Hot Wheels idea and put little dolls on skates, wagons, carts, and other rolling stands that could run on Hot Wheels-style track.

The commercial is pure early ’70s toy advertising. Everything moves fast, the kids act amazed, and the announcer makes it sound like this was the next big thing. It was not just a doll, and it was not just a car. It was Mattel trying to mix both worlds together.

That was probably the real idea. Hot Wheels was huge with boys, while dolls were usually marketed to girls. Small Shots tried to pull both sides together — little fashion-style figures that could race, roll, and crash down a track. It was a clever idea, even if it also feels a little odd today.

Another interesting note: one of the early Small Shots commercials is listed among Jodie Foster’s early TV commercial work. She was still a child actor at the time, years before most people knew her name.

Small Shots did not last very long, but it is a great example of how toy companies in the 1970s were willing to try almost anything. Dolls on Hot Wheels track? Why not. In that era, if it rolled, launched, flipped, or crashed, somebody was going to put it in a commercial.

Dairy Queen and the Cartoon Rock-and-Roll Sell

This old Dairy Queen ad has that familiar feel of a commercial trying to grab kids fast. Instead of just showing ice cream, they used animation to make it feel fun, quick, and a little more exciting.

That was probably the point of the cartoon. A regular person talking about Dairy Queen might have felt too ordinary, but a cartoon could bounce around, move fast, and make it seem like something fun was happening.

And of course, there had to be that twangy guitar. It seemed like every ad trying to appeal to the youngsters needed some version of the “new rock and roll sound.” It was not always real rock and roll, but advertisers knew a little guitar twang made things feel younger and cooler.

Simple ad, simple idea: a cartoon, a catchy sound, and the promise of ice cream. That was enough to get Dairy Queen stuck in your head.

Did You See the U.S.A. in Your Chevrolet?

“See the U.S.A. in Your Chevrolet” was one of those ads that did more than sell a car. It sold the idea of getting out on the road.

The song became closely tied to Dinah Shore, who sang it on her Chevrolet-sponsored television shows in the 1950s. By the time she smiled into the camera and sang about seeing America from a Chevy, the line was already becoming part of American TV memory.

It worked because it was simple. A friendly singer, a catchy tune, a shiny Chevrolet, and the idea that the whole country was waiting for you. You did not need a complicated sales pitch. The song did the work.

The ad also fit the time. After World War II, more families had cars, highways were expanding, and road trips became part of American life. Chevrolet was not just saying “buy our car.” It was saying, “This is how you see America.”

For many viewers, the jingle stuck for decades. Even if you did not own a Chevrolet, you probably knew the tune. That is the sign of a great commercial: people remembered the song long after they forgot the model year.

Maxwell House and the Percolator Days

Before Mr. Coffee changed the way so many of us made coffee (drip coffee), most homes had a percolator sitting on the stove or plugged in on the counter.

This old Maxwell House ad from the 1950s really shows how much effort went into getting a good cup of coffee. The percolator had to bubble, perk, and fill the kitchen with that smell before anyone got their first cup.

What stands out now is how dramatic the ad makes it all look. The rich dark coffee, the steam rising from the percolator, and the dark grounds all make a simple cup of coffee feel almost seductive.

Don’t get me wrong, I appreciate my drip coffee that goes into a carafe and stays warm for hours. There is something nice about pressing a button and knowing coffee will be ready and waiting.

What memories does this percolator ad bring back to you?

Suzy Cute and Louis Armstrong: Yes, This Really Happened

The Suzy Cute doll commercial is one of those 1960s toy ads that makes you stop and say, “Wait, is that really Louis Armstrong?”

Yes, it is.

The commercial was for Topper Toys’ Suzy Cute doll, part of the company’s Suzy line. After Armstrong’s huge 1964 hit “Hello, Dolly!”, Topper’s Henry Orenstein apparently thought, “Who better to sell a doll than the man singing about Dolly?” Armstrong filmed and recorded the spot on January 6, 1965, shortly after returning from a major overseas tour.

The ad has Armstrong singing and performing with a group of little girls while promoting the doll. What makes it so charming, and a little surreal, is that Armstrong does not phone it in. The Louis Armstrong House Museum notes that even the full unused take of the jingle shows him treating it seriously, scatting, encouraging the band, and even playing trumpet during the extended recording.

That is what makes the commercial so memorable today. It is not just a toy ad. It is one of the greatest jazz legends of all time giving full Louis Armstrong energy to a tiny baby doll commercial.

Only in the 1960s could a toy company say, “Let’s get Satchmo to sell Suzy Cute,” and somehow make it happen.

“My dog’s bigger than your dog, my dog’s faster than yours!”

https://www.theretrosite.com/wp-content/uploads/2026/05/Ken-L-ration.mp4

Here’s another earworm from the ’70s to get stuck in your head for the rest of the day.

Ken-L Ration was one of the big names in dog food for decades, dating back to the 1920s. The brand became known for canned dog food and later dry food, but most of us remember it because of that insanely catchy commercial jingle.

The song was based on “My Dog’s Bigger Than Your Dog” by folk singer Tom Paxton, and the ad turned it into a playground-style brag between kids. The idea was simple: my dog is bigger, faster, shinier, and better because he eats Ken-L Ration.

It was the kind of jingle advertisers loved because you didn’t just hear it — you repeated it. Kids could sing it, parents remembered it, and the brand name was baked right into the hook.

Ken-L Ration was eventually owned by Quaker Oats and later sold to H.J. Heinz in the 1990s, but the product faded from store shelves. The jingle, though? That survived. For a lot of us, all it takes is one line:

“My dog’s bigger than your dog…”

…and suddenly the whole thing comes running back like a dog hearing the can opener.

From Scary To Racist

Post Rice Krinkles is one of those cereals that makes you wonder what exactly was going on in the advertising room.

It started as Sugar Rice Krinkles, a sweet puffed rice cereal, and Post first sold it with circus-style ads and Krinkles the Clown. Back then, clowns were still considered fun, friendly, and perfect for kids. Looking at him now, though, he has that unsettling “why is this staring at me during breakfast?” energy.

Then around 1960, Post replaced the clown with So-Hi, a small Asian boy character used to sell a rice cereal. The name was a play on “so high,” because he was short, but the character leaned hard into Asian stereotypes that would never fly today. It was the kind of lazy advertising shortcut that was common at the time: rice cereal, so they reached for an Asian caricature.

And no, this did not evolve into Snap, Crackle, and Pop. That was Kellogg’s Rice Krispies, a different cereal from a different company. Post Rice Krinkles was more connected to Post’s later rice cereal ideas, especially the road that eventually led toward Pebbles.

So it basically went from creepy clown to racial stereotype, all in the name of making cereal memorable to kids. And that’s the part that sticks out today. These mascots were meant to be cute and catchy, but looking back, they show how different, and often tone-deaf, advertising could be.

Rice Krinkles eventually faded away by the end of the 1960s, but the mascots are still remembered because they’re so bizarre. One scared kids by accident. The other should have made adults know better.

Pop-Tarts were introduced by Kellogg’s in 1964

Pop-Tarts were introduced by Kellogg’s in 1964.

They were first sold as a quick toaster pastry and originally came in four flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant. The frosted versions came a few years later, after Kellogg’s figured out the icing could survive the toaster

What Would the Clampetts Be Selling Today?

I remember watching this commercial as a kid, surprised that Jed smoked. I think we all knew Granny smoked, along with her moonshine.

What would Granny, Jed, Jethro, Ellie May, and Miss Jane be promoting today?