Speedy Alka-Seltzer

How many of you remember Speedy Alka-Seltzer? By the time this 1976 commercial appeared, Speedy was actually making a comeback. He had been one of television advertising’s earliest memorable mascots during the 1950s and early ’60s before disappearing from regular Alka-Seltzer advertising in 1964.

Speedy was a pretty clever character when you look closely. His body was an Alka-Seltzer tablet, another tablet became his little sailor-style hat, and he was brought to life one frame at a time with stop-motion animation. He was originally going to be called Sparky, but the name was changed to Speedy to match the company’s “Speedy Relief” campaign.

And that wonderfully youthful voice belonged to Dick Beals, who was already an adult when he began playing Speedy. A glandular condition left Beals only about four-foot-six with a voice that never changed from childhood, and he turned that into an extraordinary career. He also originated the voice of Gumby and was the first Davey on Davey and Goliath. He eventually performed voices in more than 3,000 commercials.

This 1976 revival also brought Speedy together with the line most of us probably remember best — “Plop, plop, fizz, fizz, oh what a relief it is.” The jingle was composed by Tom Dawes, who had previously been a member of the 1960s group The Cyrkle. Two years later, even Sammy Davis Jr. recorded his own versions of it.

Speedy had already shared the screen with silent-film legend Buster Keaton back in the 1950s, and he would eventually make another comeback decades later. For such a little guy, he had quite a television career

Did you remember Speedy himself, or is it the “Plop, plop, fizz, fizz” jingle that immediately takes you back?

I Want My Maypo!

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This wonderfully simple 1956 commercial begins with Marky refusing to eat his breakfast while wearing his cowboy hat. Uncle Ralph tries the old airplane-and-hangar trick, accidentally puts the spoon into his own mouth and discovers that he likes Maypo. When Uncle Ralph begins eating the entire bowl, Marky finally delivers the line remembered by generations: “I want my Maypo!”

Animation pioneer John Hubley created the commercial around recordings of his four-year-old son, Mark. Rather than giving the boy a polished script, Hubley followed him with a microphone and built the cartoon around his natural words, reactions and mispronunciations. The result felt more like a funny family moment than a commercial.

The campaign transformed a poorly selling maple-flavored oatmeal into a national favorite. Sales rose an average of 78 percent and climbed as high as 186 percent in some markets. Marky became so popular that he appeared on packaging and inspired a vinyl bank, although Hubley initially fought attempts to merchandise a character based upon his own child.

Later commercials featured major athletes including Mickey Mantle, Wilt Chamberlain, Johnny Unitas, Don Meredith and Oscar Robertson declaring that they wanted their Maypo. Marky received a modern makeover in 2001, but kept his familiar cowboy hat and kerchief.

Maypo remains available today, proving that Marky’s demand lasted much longer than anyone probably expected.

Did you eat Maypo, or did you simply run around the house shouting, “I want my Maypo!”

Superman and the Early Tony the Tiger

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Long before Tony the Tiger became the big, sporty “They’re Gr-r-reat!” mascot we all remember, he looked a little different — and in this old Kellogg’s Sugar Frosted Flakes ad, he even shared the screen with George Reeves from The Adventures of Superman.

That is what makes the commercial so strange and fun today. You have Clark Kent/Superman helping sell cereal, and beside him is an early Tony who does not quite look like the Tony we grew up with. He is skinnier, odder, and still finding his final look.

Back then, shows and sponsors were tied together much more directly. Kellogg’s sponsored The Adventures of Superman, so seeing George Reeves pitch cereal was just part of the deal. To kids watching, Superman was not just saving the day — he was also telling you what to eat for breakfast.

Do you remember when TV stars would show up right in the commercials?

Maxwell House and the Percolator Days

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Before Mr. Coffee changed the way so many of us made coffee (drip coffee), most homes had a percolator sitting on the stove or plugged in on the counter.

This old Maxwell House ad from the 1950s really shows how much effort went into getting a good cup of coffee. The percolator had to bubble, perk, and fill the kitchen with that smell before anyone got their first cup.

What stands out now is how dramatic the ad makes it all look. The rich dark coffee, the steam rising from the percolator, and the dark grounds all make a simple cup of coffee feel almost seductive.

Don’t get me wrong, I appreciate my drip coffee that goes into a carafe and stays warm for hours. There is something nice about pressing a button and knowing coffee will be ready and waiting.

What memories does this percolator ad bring back to you?

Breakfast With Clowns

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Back in our day, we had breakfast with clowns, and somehow nobody thought that was strange.

Post Sugar Rice Krinkles was one of those cereals that could only come from that golden age of Saturday morning television, when cereal companies put sugar right in the name and then sent a clown on TV to tell us it was part of a good breakfast. The cereal itself was a sweetened crisp rice cereal from Post, but the real memory-jogger was Krinkles the Clown, who showed up in those early commercials with that classic 1950s “fun for kids, slightly terrifying for adults” energy.

Looking back now, it is funny how normal that all seemed. We had clowns selling cereal, puppets selling chocolate, cartoon animals selling everything else, and we just sat there in our pajamas eating it all up before the cartoons came on. Sugar Rice Krinkles may be long gone, but it sits right in that strange and wonderful cereal aisle of our memories, back when breakfast was sweet, the commercials were catchy, and apparently clowns were welcome at the table.

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