Maxwell House and the Percolator Days

https://www.theretrosite.com/wp-content/uploads/2026/06/0maxwell.mp4

Before Mr. Coffee changed the way so many of us made coffee (drip coffee), most homes had a percolator sitting on the stove or plugged in on the counter.

This old Maxwell House ad from the 1950s really shows how much effort went into getting a good cup of coffee. The percolator had to bubble, perk, and fill the kitchen with that smell before anyone got their first cup.

What stands out now is how dramatic the ad makes it all look. The rich dark coffee, the steam rising from the percolator, and the dark grounds all make a simple cup of coffee feel almost seductive.

Don’t get me wrong, I appreciate my drip coffee that goes into a carafe and stays warm for hours. There is something nice about pressing a button and knowing coffee will be ready and waiting.

What memories does this percolator ad bring back to you?

70’s Canister Set

We had this canister set, but ours was brown, or whatever that official 1970s brown color was called. You know the one, somewhere between chocolate, coffee, and “everything in the kitchen must look like earth tones.”

Seeing something like this is funny because it is just a simple photo, but it brings back a flood of childhood memories. I remember our tea canister stacked on top of the coffee canister, and the other three were all the same size. For some reason, I thought that was pretty cool. Then again, back then, most things seemed pretty cool.

The 1970s kitchen definitely had its own look. Avocado green, harvest gold, burnt orange, and those deep browns seemed to be everywhere, from appliances to countertops to dishes and canister sets like these. Nothing matched today’s idea of “modern,” but somehow it all felt warm, familiar, and homey.

It is amazing how one little thing from the kitchen counter can take you right back. You can almost picture the percolator, the Tupperware, the patterned wallpaper, and someone telling you not to touch anything because company was coming over.

Did your family have a canister set like this, and what color was yours?

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