The Adventures of Superman Archives - Retro Reminiscing Video and Pictures

Long before Tony the Tiger became the big, sporty “They’re Gr-r-reat!” mascot we all remember, he looked a little different — and in this old Kellogg’s Sugar Frosted Flakes ad, he even shared the screen with George Reeves from The Adventures of Superman.

That is what makes the commercial so strange and fun today. You have Clark Kent/Superman helping sell cereal, and beside him is an early Tony who does not quite look like the Tony we grew up with. He is skinnier, odder, and still finding his final look.

Back then, shows and sponsors were tied together much more directly. Kellogg’s sponsored The Adventures of Superman, so seeing George Reeves pitch cereal was just part of the deal. To kids watching, Superman was not just saving the day — he was also telling you what to eat for breakfast.

Do you remember when TV stars would show up right in the commercials?

I was not even born when The Adventures of Superman first aired, but it still became one of my favorite TV shows.

The series starred George Reeves as Clark Kent and Superman, and for a generation of kids, he was the Man of Steel. The show originally ran in the 1950s, but because it was syndicated, it did not belong to one single night across the country. Local stations could run it whenever they wanted.

That is how I remember it — turning up before or after cartoons, rarely getting in the way of them, even on Sundays. Superman just seemed to be there, flying into the living room when you least expected it.

Looking back, the show was simple, but that was part of the charm. Clark Kent worked at the Daily Planet, Lois and Jimmy got into trouble, Perry White barked orders, and sooner or later Superman showed up to save the day. There were no giant special effects or complicated superhero universes. Just good guys, bad guys, and George Reeves making you believe a man could stand for truth and justice.

I also remember being devastated when my dad told me George Reeves had died by suicide. As a kid, that made no sense to me. How could the Man of Steel die?

That is the strange thing about childhood TV heroes. We know they are actors, but part of us still believes in them. And for many of us, George Reeves will always be Superman.

Do you remember watching The Adventures of Superman in reruns?

Tag: The Adventures of Superman

Superman and the Early Tony the Tiger

The Adventures of Superman