Our L’eggs Fit Your Legs

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I remember my mom coming home from the grocery store, excited that they had just started selling pantyhose right there in the supermarket. Now, a lot of boys my age could have cared less, but even as a kid, I immediately saw the genius in this.

Before L’eggs, pantyhose usually meant a trip to a department store or some other clothing section. Then suddenly they were sitting there in the grocery store, packed in those unforgettable plastic eggs, right where moms were already shopping for milk, bread, coffee, and cereal. It was one of those simple ideas that made you wonder, “Why didn’t somebody do this sooner?”

And the display was just as smart as the product. Those big spinning racks of egg-shaped containers practically begged you to look at them. Even if you didn’t know much about pantyhose, you remembered the packaging. That was the genius of L’eggs. They didn’t just sell pantyhose, they turned it into an everyday grocery-store item.

Of course, once the pantyhose were out, those plastic eggs often got a second life around the house. Storage, toys, crafts, Easter decorations, you name it. Back then, nothing that useful-looking got thrown away right away.

What Would the Clampetts Be Selling Today?

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I remember watching this commercial as a kid, surprised that Jed smoked. I think we all knew Granny smoked, along with her moonshine.

What would Granny, Jed, Jethro, Ellie May, and Miss Jane be promoting today?

How We Got Cat Videos Before The Internet

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Before the internet gave us endless cat videos, we had to take them wherever we could get them, and sometimes that meant a Purina Cat Chow commercial. This old ad feels almost like the Joe Weider offers in the back of comic books, where you were always being promised something special if you paid attention, mailed away, or bought the product.

Who Remembers The Galloping Gourmet?

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Before cooking shows became calm, polished, and perfect, there was Graham Kerr, The Galloping Gourmet. He didn’t just walk onto the set, he practically burst in, full of energy, jokes, charm, and enough butter and wine to make every 1970s kitchen feel fancy. His show became a hit in the late 1960s and early 1970s, long before Food Network made TV chefs everyday celebrities.

In this clip, he’s doing what we would now call a kitchen “hack,” showing how to clarify butter with the help of a Dixie Cup, which also happened to be the advertiser. Back then, that kind of thing didn’t feel like a forced product placement. It was just part of the show, part cooking lesson, part commercial, and all entertainment. And somehow, Graham Kerr made even melted butter seem like a performance.

When Tippee-Toes Tiptoed Into Trouble

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Leave it to the early 1980s to give us a controversy over a baby doll’s bare bottom.

Mattel’s Tippee-Toes was one of those dolls that was supposed to look cute, innocent, and lifelike. She could crawl, and like a lot of toy commercials from back then, the ad was aimed right at kids sitting in front of the TV, probably during cartoons or family programming. But then came the part that got people talking: the commercial showed the doll’s little bare backside.

That may sound pretty tame today, but back then one viewer found it offensive enough to complain to David Horowitz, the consumer advocate best known for Fight Back! with David Horowitz. Horowitz was the guy people turned to when they felt a product, commercial, or company needed to be called out. He built a career on standing up for consumers, testing products, and bringing viewer complaints into the spotlight.

The issue even made its way to The Tonight Show Starring Johnny Carson in 1982. Horowitz appeared on Carson and discussed the Tippee-Toes commercial, reportedly showing both the original ad and the changed version after complaints were made. It was one of those perfect Johnny Carson moments where something small, silly, and strangely serious all came together on national television.

Looking back, it feels almost impossible to believe this was a controversy. We grew up with talking dolls, creepy ventriloquist dummies selling chocolate milk, clowns selling cereal, and commercials that would probably send today’s internet into a panic. But a baby doll’s bare bottom? That was enough to get a consumer advocate involved and Mattel’s attention.

It’s a funny little reminder of how much TV, advertising, and what people considered “offensive” has changed over the years. Tippee-Toes was just trying to crawl across the screen, but somehow she crawled right into consumer TV history.

It’s Shake and Bake and I Helped!

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It amazes me how we hear a sound, song, or even a phrase like “It’s Shake and Bake and I Helped in an adorable southern accent. No real story comes to mind for me. How about you?

There Was More For Your Life At Sears

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Back in the early 1980s, Sears was still one of the big American shopping destinations, and their “There’s More For Your Life At Sears” campaign tried to sell that feeling. It wasn’t just about buying appliances, tools, clothes, or lawn furniture. Sears wanted you to believe the whole family could find something there.

One of the familiar faces in the campaign was golf legend Arnold Palmer, who appeared alongside other recognizable sports figures of the time. The commercials had that upbeat, mall-era energy where everyone looked excited just to be shopping. Looking back now, they feel a little corny, but in the best possible nostalgic way.

For a lot of us, Sears was where you went for everything from back-to-school clothes to Craftsman tools, Kenmore appliances, Wish Book dreams, and maybe even a glimpse of Arnold Palmer telling us there was more to life at Sears.

Holy Clean Hands, Batman!

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I remember seeing this commercial as a kid and wondering what Lava Soap even was. I don’t remember if my mom ever actually bought it for us, but if Batman was selling it, I wanted it!

That was the power of 1960s Batmania. Adam West’s Batman was everywhere, including commercials for Lava Soap, the gritty hand soap meant for grease, grime, and dirty hands. It was the kind of soap dads kept near the garage sink, but to a kid watching Batman and Robin pitch it, it suddenly looked like something every crimefighter needed.

Did your family ever have Lava Soap in the house, or were you like me, just wanting it because Batman said so?

The king of jingles sang but did not write “Meet the Swinger… Polaroid Swinger…”

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If you grew up in the 60s, you remember it instantly: “Meet the Swinger… Polaroid Swinger…” That jingle didn’t just sell a camera, it stuck in your head for life.

Introduced in 1965, the Polaroid Swinger was designed to make photography easy and fun. It sold for $19.95 back then, which works out to about $190–$200 in 2026. With its simple “YES/NO” meter and instant photos, it made anyone feel like they knew what they were doing.

The commercials showed carefree young people at the beach and on bikes, capturing moments on the spot. A young Ali MacGraw even appeared before she was famous, helping give the campaign that youthful vibe.

And that jingle? Sung by Barry Manilow, with music by Mitch Leigh and lyrics by Phyllis Robinson, it became one of the most memorable ad tunes of the era.

Bottom line, the Swinger didn’t just sell a camera. It sold a feeling. And decades later, that tune is still stuck in our heads.

Sammy Davis Jr. Puts His Spin on “Plop Plop, Fizz Fizz”

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If you grew up in the early 1970s, you didn’t just watch commercials… you experienced them. And when Sammy Davis Jr. showed up singing “Plop Plop, Fizz Fizz,” it felt less like an ad and more like a mini performance right in your living room. This wasn’t just someone reciting a jingle — this was Sammy bringing that full stage presence, the same energy he gave in Vegas, and dropping it into a few unforgettable seconds of television.

By 1973, the Alka-Seltzer jingle was already a household staple, written by Tom Dawes back in the late ’60s. But Sammy’s version gave it new life. He added swing, personality, and that unmistakable charm that made you stop what you were doing and watch. In an era when commercials leaned heavily on catchy tunes and big personalities, this one hit the sweet spot. You remembered the performance first… and somewhere right behind it, the product.

That was the magic of those days. The whole house would pause — parents, kids, whoever was in the room — because you knew something fun was coming. And decades later, it still works. Just reading the words “Plop Plop, Fizz Fizz” probably brought the whole thing rushing back.

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