online community focused on sharing and reminiscing about video, audio, and images that stir our memories of the past – old television, theme songs, commercials, print advertisements, the sights and sounds you remember
I remember seeing this commercial as a kid and wondering what Lava Soap even was. I don’t remember if my mom ever actually bought it for us, but if Batman was selling it, I wanted it!
That was the power of 1960s Batmania. Adam West’s Batman was everywhere, including commercials for Lava Soap, the gritty hand soap meant for grease, grime, and dirty hands. It was the kind of soap dads kept near the garage sink, but to a kid watching Batman and Robin pitch it, it suddenly looked like something every crimefighter needed.
Did your family ever have Lava Soap in the house, or were you like me, just wanting it because Batman said so?
If you grew up in the 60s, you remember it instantly: “Meet the Swinger… Polaroid Swinger…” That jingle didn’t just sell a camera, it stuck in your head for life.
Introduced in 1965, the Polaroid Swinger was designed to make photography easy and fun. It sold for $19.95 back then, which works out to about $190–$200 in 2026. With its simple “YES/NO” meter and instant photos, it made anyone feel like they knew what they were doing.
The commercials showed carefree young people at the beach and on bikes, capturing moments on the spot. A young Ali MacGraw even appeared before she was famous, helping give the campaign that youthful vibe.
And that jingle? Sung by Barry Manilow, with music by Mitch Leigh and lyrics by Phyllis Robinson, it became one of the most memorable ad tunes of the era.
Bottom line, the Swinger didn’t just sell a camera. It sold a feeling. And decades later, that tune is still stuck in our heads.
If you grew up in the early 1970s, you didn’t just watch commercials… you experienced them. And when Sammy Davis Jr. showed up singing “Plop Plop, Fizz Fizz,” it felt less like an ad and more like a mini performance right in your living room. This wasn’t just someone reciting a jingle — this was Sammy bringing that full stage presence, the same energy he gave in Vegas, and dropping it into a few unforgettable seconds of television.
By 1973, the Alka-Seltzer jingle was already a household staple, written by Tom Dawes back in the late ’60s. But Sammy’s version gave it new life. He added swing, personality, and that unmistakable charm that made you stop what you were doing and watch. In an era when commercials leaned heavily on catchy tunes and big personalities, this one hit the sweet spot. You remembered the performance first… and somewhere right behind it, the product.
That was the magic of those days. The whole house would pause — parents, kids, whoever was in the room — because you knew something fun was coming. And decades later, it still works. Just reading the words “Plop Plop, Fizz Fizz” probably brought the whole thing rushing back.
Few advertising campaigns captured the spirit of freedom and fun quite like Kawasaki’s “Let the Good Times Roll.” Debuting in the late 1960s and taking off through the 1970s, the campaign helped redefine motorcycles—not just as machines, but as a lifestyle. Riders cruising open roads, wind in their face, and a sense that adventure was always just one throttle twist away.
But what truly made the campaign unforgettable wasn’t just the imagery—it was the music.
The now-iconic jingle was performed by The Ron Hicklin Singers, led by Ron Hicklin, with Gene Morford delivering the smooth, confident lead vocal. His delivery made the slogan feel effortless and cool—never pushy, always inviting.
And then something happens: the song sticks.
Long after the commercial ends, you find yourself replaying it in your head. That’s no accident. The jingle checks every box of what makes music memorable—simple phrasing, a strong melodic hook, bright upbeat tones, and just enough repetition to lock it into your brain. It’s what we now call an “earworm,” and Hicklin’s group practically perfected the formula.
In fact, if the Kawasaki jingle feels familiar, it’s because you’ve likely heard these voices many times before.
The Ron Hicklin Singers were behind or involved in a wide range of iconic TV themes and commercials, including shows like The Love Boat, Happy Days, and Laverne & Shirley, along with contributions to pop-driven series like The Partridge Family. They also dominated the advertising world, lending their sound to major brands like McDonald’s, Coca-Cola, and countless automotive campaigns.
Their signature style—tight harmonies, clean vocals, and instantly catchy melodies—helped define an era when TV themes and commercials were crafted with the same care as hit songs.
That’s why “Let the Good Times Roll” still resonates today. It isn’t just nostalgia—it’s a masterclass in how music, voice, and message can come together to create something timeless. You may forget the details of the commercial, but the moment you hear that line again, it clicks.
