The Road Runner Show: Saturday Morning Speed

This clip from 1966 comes from The Road Runner Show, when Warner Bros. gave Wile E. Coyote and the Road Runner their own Saturday morning showcase. The formula could not have been simpler: a hungry coyote, a bird who was always one step ahead, a desert full of cliffs, tunnels, rockets, spring-loaded traps, and of course, plenty of bad ideas from Acme.

What made it work was that we knew exactly what was coming, and somehow it was still funny every time. Wile E. Coyote would carefully build the perfect plan, the Road Runner would zip by with a “beep beep,” and gravity would usually handle the rest. For kids watching in 1966, this was Saturday morning cartoon comfort food — fast, colorful, silly, and impossible not to watch.

And speaking of Road Runners, we’ll be staying in the fast lane for the next post — but this time, we’re trading the cartoon desert for one of the most memorable muscle cars to ever borrow a cartoon name.

The Frito Bandito

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The Frito Bandito was introduced by Frito-Lay in 1967 as a cartoon mascot for Fritos corn chips. He was animated in early commercials by Tex Avery and voiced by Mel Blanc, the legendary voice behind Bugs Bunny, Daffy Duck, Porky Pig, and many others.

The idea was simple: the Bandito wanted your Fritos. With his sombrero, big mustache, pistols, and catchy jingle, he became one of those commercial characters kids remembered right away. The song, based on “Cielito Lindo,” made the ads especially hard to forget.

The campaign also drew complaints from Mexican-American groups who felt the character leaned too heavily on stereotypes. Frito-Lay softened his look over time, including removing the guns, but the character was eventually retired around 1971.

For many who grew up with late-’60s and early-’70s TV, the Frito Bandito is one of those ads that instantly brings back Saturday morning cartoons, snack commercials, and jingles you could still remember decades later.

Tags: Frito Bandito, Fritos, Frito-Lay, 1960s commercials, vintage advertising, retro commercials, Mel Blanc, Tex Avery, Saturday morning commercials, snack food ads, The Retro Site

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