vintage advertising Archives - Retro Reminiscing Video and Pictures

When 7-Eleven Was the Store Mom Trusted

This vintage 7-Eleven ad is a perfect snapshot of a different kind of neighborhood convenience store. The ad asks, “Where does Mrs. McCall send Molly with a note to the grocer?” The answer, of course, is 7-Eleven.

The image shows a little girl handing a note to the friendly man behind the counter. The message was aimed directly at mothers, reminding them that 7-Eleven was the kind of place where they could send their child for bread, milk, and maybe even a little candy money, knowing she would be treated kindly and given the correct change.

One detail that really dates the ad is the promise that Molly’s groceries, candy, and change would be placed safely in a special 7-Eleven envelope. It was not just selling convenience. It was selling trust.

And look at the hours at the bottom: “Open 7 A.M. ’til 11 P.M…. 7 Days A Week.” Before 7-Eleven became known for being open all night, those hours were a big deal and gave the store its name.

Today, the ad feels like a time capsule: handwritten notes, dime candy, trusted clerks, and kids walking to the store on their own. It is a reminder of when convenience stores tried to feel less like quick stops and more like part of the neighborhood.

From Scary To Racist

Post Rice Krinkles is one of those cereals that makes you wonder what exactly was going on in the advertising room.

It started as Sugar Rice Krinkles, a sweet puffed rice cereal, and Post first sold it with circus-style ads and Krinkles the Clown. Back then, clowns were still considered fun, friendly, and perfect for kids. Looking at him now, though, he has that unsettling “why is this staring at me during breakfast?” energy.

Then around 1960, Post replaced the clown with So-Hi, a small Asian boy character used to sell a rice cereal. The name was a play on “so high,” because he was short, but the character leaned hard into Asian stereotypes that would never fly today. It was the kind of lazy advertising shortcut that was common at the time: rice cereal, so they reached for an Asian caricature.

And no, this did not evolve into Snap, Crackle, and Pop. That was Kellogg’s Rice Krispies, a different cereal from a different company. Post Rice Krinkles was more connected to Post’s later rice cereal ideas, especially the road that eventually led toward Pebbles.

So it basically went from creepy clown to racial stereotype, all in the name of making cereal memorable to kids. And that’s the part that sticks out today. These mascots were meant to be cute and catchy, but looking back, they show how different, and often tone-deaf, advertising could be.

Rice Krinkles eventually faded away by the end of the 1960s, but the mascots are still remembered because they’re so bizarre. One scared kids by accident. The other should have made adults know better.

Our L’eggs Fit Your Legs

I remember my mom coming home from the grocery store, excited that they had just started selling pantyhose right there in the supermarket. Now, a lot of boys my age could have cared less, but even as a kid, I immediately saw the genius in this.

Before L’eggs, pantyhose usually meant a trip to a department store or some other clothing section. Then suddenly they were sitting there in the grocery store, packed in those unforgettable plastic eggs, right where moms were already shopping for milk, bread, coffee, and cereal. It was one of those simple ideas that made you wonder, “Why didn’t somebody do this sooner?”

And the display was just as smart as the product. Those big spinning racks of egg-shaped containers practically begged you to look at them. Even if you didn’t know much about pantyhose, you remembered the packaging. That was the genius of L’eggs. They didn’t just sell pantyhose, they turned it into an everyday grocery-store item.

Of course, once the pantyhose were out, those plastic eggs often got a second life around the house. Storage, toys, crafts, Easter decorations, you name it. Back then, nothing that useful-looking got thrown away right away.

What Would the Clampetts Be Selling Today?

I remember watching this commercial as a kid, surprised that Jed smoked. I think we all knew Granny smoked, along with her moonshine.

What would Granny, Jed, Jethro, Ellie May, and Miss Jane be promoting today?

When Tippee-Toes Tiptoed Into Trouble

Leave it to the early 1980s to give us a controversy over a baby doll’s bare bottom.

Mattel’s Tippee-Toes was one of those dolls that was supposed to look cute, innocent, and lifelike. She could crawl, and like a lot of toy commercials from back then, the ad was aimed right at kids sitting in front of the TV, probably during cartoons or family programming. But then came the part that got people talking: the commercial showed the doll’s little bare backside.

That may sound pretty tame today, but back then one viewer found it offensive enough to complain to David Horowitz, the consumer advocate best known for Fight Back! with David Horowitz. Horowitz was the guy people turned to when they felt a product, commercial, or company needed to be called out. He built a career on standing up for consumers, testing products, and bringing viewer complaints into the spotlight.

The issue even made its way to The Tonight Show Starring Johnny Carson in 1982. Horowitz appeared on Carson and discussed the Tippee-Toes commercial, reportedly showing both the original ad and the changed version after complaints were made. It was one of those perfect Johnny Carson moments where something small, silly, and strangely serious all came together on national television.

Looking back, it feels almost impossible to believe this was a controversy. We grew up with talking dolls, creepy ventriloquist dummies selling chocolate milk, clowns selling cereal, and commercials that would probably send today’s internet into a panic. But a baby doll’s bare bottom? That was enough to get a consumer advocate involved and Mattel’s attention.

It’s a funny little reminder of how much TV, advertising, and what people considered “offensive” has changed over the years. Tippee-Toes was just trying to crawl across the screen, but somehow she crawled right into consumer TV history.

There Was More For Your Life At Sears

Back in the early 1980s, Sears was still one of the big American shopping destinations, and their “There’s More For Your Life At Sears” campaign tried to sell that feeling. It wasn’t just about buying appliances, tools, clothes, or lawn furniture. Sears wanted you to believe the whole family could find something there.

One of the familiar faces in the campaign was golf legend Arnold Palmer, who appeared alongside other recognizable sports figures of the time. The commercials had that upbeat, mall-era energy where everyone looked excited just to be shopping. Looking back now, they feel a little corny, but in the best possible nostalgic way.

For a lot of us, Sears was where you went for everything from back-to-school clothes to Craftsman tools, Kenmore appliances, Wish Book dreams, and maybe even a glimpse of Arnold Palmer telling us there was more to life at Sears.

Holy Clean Hands, Batman!

I remember seeing this commercial as a kid and wondering what Lava Soap even was. I don’t remember if my mom ever actually bought it for us, but if Batman was selling it, I wanted it!

That was the power of 1960s Batmania. Adam West’s Batman was everywhere, including commercials for Lava Soap, the gritty hand soap meant for grease, grime, and dirty hands. It was the kind of soap dads kept near the garage sink, but to a kid watching Batman and Robin pitch it, it suddenly looked like something every crimefighter needed.

Did your family ever have Lava Soap in the house, or were you like me, just wanting it because Batman said so?

Sammy Davis Jr. Puts His Spin on “Plop Plop, Fizz Fizz”

If you grew up in the early 1970s, you didn’t just watch commercials… you experienced them. And when Sammy Davis Jr. showed up singing “Plop Plop, Fizz Fizz,” it felt less like an ad and more like a mini performance right in your living room. This wasn’t just someone reciting a jingle — this was Sammy bringing that full stage presence, the same energy he gave in Vegas, and dropping it into a few unforgettable seconds of television.

By 1973, the Alka-Seltzer jingle was already a household staple, written by Tom Dawes back in the late ’60s. But Sammy’s version gave it new life. He added swing, personality, and that unmistakable charm that made you stop what you were doing and watch. In an era when commercials leaned heavily on catchy tunes and big personalities, this one hit the sweet spot. You remembered the performance first… and somewhere right behind it, the product.

That was the magic of those days. The whole house would pause — parents, kids, whoever was in the room — because you knew something fun was coming. And decades later, it still works. Just reading the words “Plop Plop, Fizz Fizz” probably brought the whole thing rushing back.

Mystery Date

If you grew up in the 60s or caught reruns later on, that first Mystery Date commercial was one of those you didn’t forget. It came out right around 1965, and the whole hook was simple but genius—pick your outfit, open the door… and find out if you got the “dreamy date” or the dreaded “dud.”