vintage advertising Archives - Page 2 of 4 - Retro Reminiscing Video and Pictures

Did You Walk A Mile For A Camel?

If you grew up watching television in the 1950s or ’60s, cigarette commercials weren’t unusual or something that jumped out at you — everybody saw them. Camel, Winston, Marlboro, Salem and the rest were mixed right in with the cereal, cars and laundry detergent.

And Camel was certainly no little brand. It was introduced by R.J. Reynolds in 1913, became the company’s first nationally marketed cigarette and within four years was America’s number-one seller.

The commercial I’m showing comes from Camel’s revival of one of advertising’s most famous lines: “I’d Walk a Mile for a Camel.” What surprised me is how old that slogan actually was. Smithsonian records show it appearing in Camel advertising back in the 1920s, and Reynolds brought the idea back again near the end of the 1960s.

There’s also a future TV connection. Geoffrey Scott, who later played Mark Jennings on Dynasty, became one of the faces of the “Walk a Mile” Camel campaign. Scott made nearly 100 commercials during his career and also wound up doing ads for Old Spice and even portraying a Marlboro Man.

Then everything changed. Federal law ended cigarette advertising on American radio and television after January 1, 1971.

Do you remember the Camel commercials themselves, or mostly just the line “I’d Walk a Mile for a Camel”?

The Monkees, Bugs Bunny and Kool-Aid

Talk about putting two things together that you wouldn’t expect — The Monkees and Bugs Bunny selling Kool-Aid!

But the first thing I noticed was that there are only three Monkees here. Peter Tork had already left the group in December 1968, leaving Micky Dolenz, Davy Jones and Michael Nesmith to carry on as a trio. By this point their NBC television series was over too, but that wasn’t the end of The Monkees on television.

In the fall of 1969, CBS brought the show back as Saturday morning reruns, and General Foods’ Kool-Aid was a sponsor. That explains a lot about why these commercials exist. The Monkees were suddenly being introduced to kids all over again, and Kool-Aid had three very recognizable spokesmen ready to go.

Bugs Bunny wasn’t new to Kool-Aid either. I found that the “Make Friends with Kool-Aid” campaign was already using Bugs several years earlier, so pairing him with The Monkees was really a combination of two existing advertising ideas.

There’s another interesting connection from this period. Their 1969 album The Monkees Present was also tied into a Kool-Aid promotion. The group was well past peak Monkeemania by then, Peter was gone and Michael Nesmith would soon leave too.

And for anyone wondering where the Kool-Aid Man is — he wasn’t the television star yet! That familiar walking pitcher didn’t make his big TV debut until 1975.

Looking back, this commercial is almost a snapshot of The Monkees right near the end of their original run.

Do you remember this commercial, or do you remember The Monkees more from their Saturday morning reruns?

Enjoli: The 24-Hour Woman Who Could Bring Home the Bacon

Who remembers “I can bring home the bacon, fry it up in a pan…”? Sometimes the commercial becomes more memorable than the product itself, and I think Enjoli is a perfect example

Charles of the Ritz introduced Enjoli in 1978 as “the eight-hour perfume for the 24-hour woman.” The woman in this commercial could go to work, come home, take care of the kids, cook dinner and still have enough energy left for romance. Looking at it today, it’s quite a time capsule of what advertising was telling women they should somehow be able to accomplish

The jingle wasn’t created from scratch for Enjoli either. It was adapted from “I’m a Woman,” written by Jerry Leiber and Mike Stoller. Christine Kittrell recorded it first in 1962, but Peggy Lee’s version later that year became the one most of us recognize. Enjoli rewrote the lyrics and turned a song from the early ’60s into one of the most memorable advertising jingles of the late ’70s

And apparently the advertising worked. Enjoli won the Fragrance Foundation’s 1979 Fragrance of the Year award in the Women’s Popular category.

The whole “24-hour woman” idea has become interesting historically too. Writers looking back at the period have used this very commercial when discussing the expectation that women could build careers while still handling most of the work at home

Enjoli even got a sequel of sorts in 1984 with Enjoli Midnight, advertised as a fragrance for “another eight hours in your life”

I’m guessing plenty of people who never owned a bottle of Enjoli can still sing that commercial

Did the jingle come back to you before the commercial was even over?

Speedy Alka-Seltzer

How many of you remember Speedy Alka-Seltzer? By the time this 1976 commercial appeared, Speedy was actually making a comeback. He had been one of television advertising’s earliest memorable mascots during the 1950s and early ’60s before disappearing from regular Alka-Seltzer advertising in 1964.

Speedy was a pretty clever character when you look closely. His body was an Alka-Seltzer tablet, another tablet became his little sailor-style hat, and he was brought to life one frame at a time with stop-motion animation. He was originally going to be called Sparky, but the name was changed to Speedy to match the company’s “Speedy Relief” campaign.

And that wonderfully youthful voice belonged to Dick Beals, who was already an adult when he began playing Speedy. A glandular condition left Beals only about four-foot-six with a voice that never changed from childhood, and he turned that into an extraordinary career. He also originated the voice of Gumby and was the first Davey on Davey and Goliath. He eventually performed voices in more than 3,000 commercials.

This 1976 revival also brought Speedy together with the line most of us probably remember best — “Plop, plop, fizz, fizz, oh what a relief it is.” The jingle was composed by Tom Dawes, who had previously been a member of the 1960s group The Cyrkle. Two years later, even Sammy Davis Jr. recorded his own versions of it.

Speedy had already shared the screen with silent-film legend Buster Keaton back in the 1950s, and he would eventually make another comeback decades later. For such a little guy, he had quite a television career

Did you remember Speedy himself, or is it the “Plop, plop, fizz, fizz” jingle that immediately takes you back?

Joe DiMaggio as the face of Mr. Coffee

When this ad aired in 1974, America was right in the middle of changing the way it made coffee. For generations, the kitchen percolator had been the standard. Then Mr. Coffee came along with automatic drip brewing, and Joe DiMaggio became the familiar, trusted face convincing people to give this new machine a try.

He didn’t exactly “kill” the percolator himself, but he certainly helped America move away from it. Mr. Coffee had only been introduced in 1972, yet by April 1974 the company had already sold its millionth machine.

One of my favorite details is that DiMaggio reportedly turned down the endorsement at first—and had actually won a Mr. Coffee machine at a golf tournament before the company ever approached him.

And here’s the best irony of all: the man who became one of the most famous coffee spokesmen in television history reportedly wasn’t much of a coffee drinker himself.

Do you remember when your family finally replaced the old percolator with a Mr. Coffee?

Peter Pan Peanut Butter

How many of you remember this Peter Pan Peanut Butter commercial? This one really seems to have stuck with people, and watching it again I can understand why. Instead of giving us a normal family making peanut butter sandwiches, they filled the commercial with recognizable characters and images including Peter Pan and Captain Hook, Beethoven, the Mona Lisa and even a hockey-masked horror character, all brought together by Peter Pan Peanut Butter

The biggest surprise for me is the music. That catchy “peanut, peanut butter” jingle wasn’t originally written for the commercial at all. The melody goes back to “(Baby) Hully Gully,” written by Fred Sledge Smith and Cliff Goldsmith in 1959. H.B. Barnum and Marty Cooper then adapted it into “Peanut Butter,” recorded by The Marathons in 1961, and that song eventually found another life in Peter Pan’s advertising more than twenty years later.

Peter Pan needed memorable advertising at the time, too. In early 1984, Skippy controlled about 40 percent of the national peanut-butter market and Jif had 17 percent, while Peter Pan was down around seven percent. So this wonderfully strange commercial was coming from a famous old brand trying very hard to get our attention, and I’d say they succeeded.

The brand itself goes all the way back to 1928 and was once the dominant national peanut butter. By the time this commercial appeared, Peter Pan was also changing corporate hands as Beatrice acquired Esmark, which explains that very familiar 1980s “We’re Beatrice” identification some of us remember seeing at the end of commercials.

Peter Pan advertising had also featured some familiar faces over the years, including Sterling Holloway, Alan Sues, Art James and later Perfect Strangers star Mark Linn-Baker. I tried to track down the performers in this particular commercial, but I couldn’t find a reliable cast list, so rather than guess at their identities or what became of them, I’m leaving that part as one of the mysteries behind the commercial.

Do you remember this one, and did that “peanut, peanut butter” jingle immediately come back to you?

Remember the Fruit of the Loom Lady?

A lot of us remember Fruit of the Loom commercials because they were just plain fun, but this one has an extra connection many people may not realize. The woman in the commercial is Loretta Tupper, a veteran actress who became one of television’s most recognizable commercial performers. Kids remembered her as the Fruit of the Loom lady, while older viewers may have spotted her in all kinds of other ads during the 1970s and ’80s.

What made these commercials so memorable was the simple but clever idea of bringing the Fruit of the Loom characters right into an everyday home setting. It gave the brand a playful personality and helped make those fruit costumes instantly unforgettable. Looking back now, it’s another reminder of how much charm older commercials had, when a funny concept and one memorable performer could make an ad stick in your mind for years.

Do you remember seeing these Fruit of the Loom commercials when they first aired, and did you recognize Loretta Tupper?

Whoop-dee-doo for my Subaru Midas Ad

I recognized Midas right away, but the lady driving the Subaru is another familiar part of this commercial. That’s Loretta Tupper, one of those faces we saw over and over again in commercials during the 1970s and ’80s. I’m going to save more about her for another commercial later, because she had quite an interesting career.

Midas itself started back in 1956 and, for its first few years, was basically all about mufflers and exhaust systems. One of its biggest selling points was the famous guarantee that covered the muffler for as long as you owned the car. The company gradually expanded, adding shocks in 1960 and brakes in 1979 before eventually becoming the full-service auto repair chain we know today.

It’s also a reminder of how common muffler shops once were. Replacing an exhaust system was simply a much more routine part of owning a car than it is today.

Do you remember going to Midas for a muffler, and did you recognize Loretta Tupper when she appeared?

I Can’t Believe I Ate That Whole Thing!

“I can’t believe I ate that whole thing!” became one of those commercial lines everyone seemed to repeat, even if they had forgotten it came from Alka-Seltzer. Milt Moss played the painfully overstuffed Ralph, while Lynn Whinic delivered the perfectly dry response that made the 1972 spot so memorable.

The idea reportedly came after advertising writer Howie Cohen overate at a celebration dinner and complained about eating the whole thing. The commercial later entered the Clio Awards Hall of Fame and was even recreated decades later with Peter Boyle and Doris Roberts. Do you remember quoting this commercial around the house?

7 UP the Uncola

How many of you can still hear Geoffrey Holder’s booming voice and unforgettable laugh before this commercial even gets going? This 1983 spot came during the later years of his long association with 7UP, when he reminded viewers that the Uncola was “crisp and clean” with no caffeine.

Holder was much more than a memorable commercial spokesman. He was a Trinidad-born dancer, painter, choreographer, actor and director who played Baron Samedi in the James Bond film Live and Let Die. He also won two Tony Awards in 1975 for directing and designing the costumes for The Wiz. That voice and laugh were entirely his own, and they gave these commercials a personality few soft-drink campaigns could match.

The name 7UP remains one of the interesting mysteries in advertising history. Creator Charles Leiper Grigg apparently never explained it. The most repeated theories involve seven ingredients, the original seven-ounce bottle or lithium’s approximate atomic mass, but none has been conclusively proven. Even the familiar story that its original name was “Bib-Label Lithiated Lemon-Lime Soda” has been challenged because researchers found little historical evidence that it was ever the product’s official name.

Did your family regularly buy 7UP, or was it something you mostly remember being served when someone had an upset stomach?