“I can’t believe I ate that whole thing!” became one of those commercial lines everyone seemed to repeat, even if they had forgotten it came from Alka-Seltzer. Milt Moss played the painfully overstuffed Ralph, while Lynn Whinic delivered the perfectly dry response that made the 1972 spot so memorable.
The idea reportedly came after advertising writer Howie Cohen overate at a celebration dinner and complained about eating the whole thing. The commercial later entered the Clio Awards Hall of Fame and was even recreated decades later with Peter Boyle and Doris Roberts. Do you remember quoting this commercial around the house?