In the 1970s, O.J. Simpson became one of the most recognizable pitchmen on television thanks to his Hertz commercials. The ads showed him sprinting through airports in a suit, briefcase in hand, while people cheered, “Go, O.J., Go!” It was a perfect use of his football image: fast, famous, smiling, and always on the move.
At the time, the campaign was a huge hit and helped turn Simpson from a football star into a mainstream TV celebrity. It is strange to watch now because the cheerful airport-running image became one of the most famous commercials of its era, long before all the later headlines changed how people looked at him.