1970s advertising Archives - Retro Reminiscing Video and Pictures

Our L’eggs Fit Your Legs

I remember my mom coming home from the grocery store, excited that they had just started selling pantyhose right there in the supermarket. Now, a lot of boys my age could have cared less, but even as a kid, I immediately saw the genius in this.

Before L’eggs, pantyhose usually meant a trip to a department store or some other clothing section. Then suddenly they were sitting there in the grocery store, packed in those unforgettable plastic eggs, right where moms were already shopping for milk, bread, coffee, and cereal. It was one of those simple ideas that made you wonder, “Why didn’t somebody do this sooner?”

And the display was just as smart as the product. Those big spinning racks of egg-shaped containers practically begged you to look at them. Even if you didn’t know much about pantyhose, you remembered the packaging. That was the genius of L’eggs. They didn’t just sell pantyhose, they turned it into an everyday grocery-store item.

Of course, once the pantyhose were out, those plastic eggs often got a second life around the house. Storage, toys, crafts, Easter decorations, you name it. Back then, nothing that useful-looking got thrown away right away.

It’s Shake and Bake and I Helped!

It amazes me how we hear a sound, song, or even a phrase like “It’s Shake and Bake and I Helped in an adorable southern accent. No real story comes to mind for me. How about you?

“I am stuck on Band-Aid, ‘cause Band-Aid’s stuck on me…”

Yeah… same here

Growing up, I had Band-Aids on all the time… and not always because I needed one. Sometimes it was just proof I went through something that day. Scraped knee, bike wipeout… you wore it like a badge of courage.

But here’s the part that always stuck with me…

Back then, you didn’t have the internet to tell you who wrote what. You just kind of found out things. And for me, that moment came listening to a Barry Manilow cassette.

He’s talking to the audience about his early days… before the fame… when he was writing commercial jingles. Then he starts singing them… and I’m sitting there like, wait… I KNOW these.

And then… boom… the Band-Aid song.

I remember thinking, no way… that guy??

And the deeper you go, the crazier it gets. Before he ever hit it big, he was cranking out jingles for brands like State Farm, McDonald’s, Pepsi… the kind of stuff you didn’t realize you memorized until someone pointed it out.

“Like a good neighbor…”

“You deserve a break today…”

Those weren’t accidents. That was someone who knew exactly how to hook you in seconds.

So of course that Band-Aid song stuck forever… it was built to.

And here’s something else… go back and watch that commercial closely. There are a couple kids in there… just starting out… who would go on to become very big names later on. I won’t spoil it, but once you see it, you’ll have one of those “hold up…” moments.

Think about that…

A simple commercial…

A future music legend writing the song…

Future stars in front of the camera…

And here we are… decades later… still singing it like it never left.

Kawasaki’s “Let the Good Times Roll” — And the Voice Behind a Generation of Earworms

Few advertising campaigns captured the spirit of freedom and fun quite like Kawasaki’s “Let the Good Times Roll.” Debuting in the late 1960s and taking off through the 1970s, the campaign helped redefine motorcycles—not just as machines, but as a lifestyle. Riders cruising open roads, wind in their face, and a sense that adventure was always just one throttle twist away.

But what truly made the campaign unforgettable wasn’t just the imagery—it was the music.

The now-iconic jingle was performed by The Ron Hicklin Singers, led by Ron Hicklin, with Gene Morford delivering the smooth, confident lead vocal. His delivery made the slogan feel effortless and cool—never pushy, always inviting.

And then something happens: the song sticks.

Long after the commercial ends, you find yourself replaying it in your head. That’s no accident. The jingle checks every box of what makes music memorable—simple phrasing, a strong melodic hook, bright upbeat tones, and just enough repetition to lock it into your brain. It’s what we now call an “earworm,” and Hicklin’s group practically perfected the formula.

In fact, if the Kawasaki jingle feels familiar, it’s because you’ve likely heard these voices many times before.

The Ron Hicklin Singers were behind or involved in a wide range of iconic TV themes and commercials, including shows like The Love Boat, Happy Days, and Laverne & Shirley, along with contributions to pop-driven series like The Partridge Family. They also dominated the advertising world, lending their sound to major brands like McDonald’s, Coca-Cola, and countless automotive campaigns.

Their signature style—tight harmonies, clean vocals, and instantly catchy melodies—helped define an era when TV themes and commercials were crafted with the same care as hit songs.

That’s why “Let the Good Times Roll” still resonates today. It isn’t just nostalgia—it’s a masterclass in how music, voice, and message can come together to create something timeless. You may forget the details of the commercial, but the moment you hear that line again, it clicks.

And just like that… it’s back in your head.