New York Yankees Archives - Retro Reminiscing Video and Pictures

Phil Rizzuto pitched plenty of products in his day, but this Yankees/Dodge Boys spot is one of those commercials that could only come from its time.

Here’s “The Scooter,” a Yankees legend, selling a pair of gym shorts with the Yankees logo on one side and The Dodge Boys logo on the other. It is part baseball, part car-dealer promotion, and part early-’80s fashion statement.

But the real time capsule may be the ticket information. The ad tells fans they could get Yankees tickets at Yankee Stadium Gate 4, the Grand Central Station Ticketron booth, Ticketron computer outlets, Chargit phone reservations, AAA North Jersey Auto Club offices, or by mail to Yankee Stadium.

How many of those can you still use today? Basically one, and even that one has changed. You can still buy Yankees tickets at the current Yankee Stadium box office if tickets are available, but the old Gate 4 setup, Ticketron booths, Chargit phone ordering, AAA ticket outlets, and mailing a check feel like another world now.

Today it is mostly apps, websites, barcodes, and mobile tickets. Back then, you might have gone to Grand Central, called a number, walked into an AAA office, or mailed away for seats. Holy cow, what a different way to go to a ballgame.

The 1978 Miller Lite commercial with Billy Martin and George Steinbrenner worked because it was barely a joke. It was almost real life.

The ad played off Miller Lite’s famous “Tastes Great / Less Filling” campaign. Steinbrenner and Martin are sitting together, acting like they are finally getting along, until they start arguing over whether the beer’s best feature is the taste or that it is less filling. Then Steinbrenner gives the line everyone expected: “Billy, you’re fired.” Martin’s answer: “Not again.”

That was the whole joke. Everyone watching knew Steinbrenner and Martin had one of the strangest boss-manager relationships in sports. Martin was fiery, emotional, and a winner. Steinbrenner loved that until he didn’t. Then he would fire him, cool off, and eventually bring him back.

Their Yankees relationship was truly on again, off again. Martin managed the Yankees five different times, and each stint seemed to come with drama. He won a World Series with them in 1977, but by 1978 the tension with Steinbrenner and Reggie Jackson was boiling over. Martin left the team that summer after his famous “one’s a born liar, and the other’s convicted” remark.

That is what made the commercial so funny. It was not just two celebrities doing a beer ad. It was Steinbrenner and Billy Martin making fun of the exact thing everyone already knew about them.

Looking back, it is one of those commercials that could only have worked at that exact moment. The Yankees were huge, Miller Lite ads were everywhere, and Steinbrenner firing Billy Martin had practically become a running gag before running gags were a thing.

Tag: New York Yankees

Did You Get Your Dodge Boys Shorts?

Billy Martin, George Steinbrenner, and Miller Lite