Jay Ward Archives - Retro Reminiscing Video and Pictures

Peabody and Sherman

Peabody and Sherman were one of those great little pieces of Rocky and Bullwinkle that managed to sneak some history in between all the jokes. Officially called Peabody’s Improbable History, the series followed the unbelievably intelligent Mr. Peabody and his adopted boy Sherman as they traveled through time using the WABAC Machine.

What surprised me is just how many of these they made — 91 separate adventures, most only about four-and-a-half minutes long. Bill Scott supplied Peabody’s voice, and he was also the voice of Bullwinkle and Dudley Do-Right. Sherman was voiced by Walter Tetley, who was already 44 years old when the series debuted in 1959, despite sounding completely believable as a young boy.

The supporting voices were just as impressive. Paul Frees, better known around the Bullwinkle universe as Boris Badenov, handled many of the historical characters, while June Foray turned up in numerous female roles.

And then there was that wonderful WABAC Machine. The name became so closely associated with traveling into the past that decades later the Internet Archive borrowed the idea for its own Wayback Machine.

The history was usually twisted, the situations were ridiculous, and Peabody somehow always managed to finish everything off with a terrible pun. That’s probably exactly why we remember them so well.

The Bullwinkle Show

I think one of the reasons Rocky and Bullwinkle still holds up is that when we watched it as kids, we probably weren’t getting half the jokes! The kids got a flying squirrel, a goofy moose and Boris and Natasha constantly trying to cause trouble, while the adults were getting political satire, pop-culture references and some pretty clever wordplay.

The show actually started in 1959 as Rocky and His Friends before moving to NBC in 1961 and becoming The Bullwinkle Show. What surprised me was how much talent was packed into those voices. Bill Scott, who played Bullwinkle, was also the show’s head writer and co-producer. June Foray voiced both Rocky and Natasha, Paul Frees played Boris, and that great narrator’s voice belonged to William Conrad, who many of us later knew as Cannon.

Here’s another one I didn’t know: Bullwinkle’s name reportedly came from a real person, Clarence Bullwinkel, who owned a car dealership near Berkeley and was known by creator Alex Anderson.

And despite how simple the animation sometimes looked, that almost became part of the charm. A lot of the animation work was done in Mexico to keep production costs down, while the writing remained incredibly sharp.

I went back to these cartoons expecting pure childhood nostalgia, but they’re actually funnier when you’re old enough to understand what the writers were sneaking past us!

Quisp Cereal

What other cereal commercial could turn a giant ball of space yarn into an 87-mile-long necktie? This Quisp ad feels more like a miniature Saturday morning cartoon than a commercial, with Quisp flying through space to deliver cereal before encountering a very “knotty” problem.

Quisp was not just a cereal mascot. He was the Crown Prince of Planet Q, and the propeller on his head allowed him to fly through space. He occasionally traveled with a furry sidekick named Quunchy and competed against Quake, a musclebound miner voiced by Cannon star William Conrad.

Quaker Oats introduced Quisp in 1965, with crunchy corn pieces shaped like flying saucers. The commercials were produced by Jay Ward, creator of Rocky and Bullwinkle, which explains their fast jokes, wild characters and cartoon-style adventures. Daws Butler, also famous as the voice of Yogi Bear, provided Quisp’s voice.

Quisp never starred in a regular cartoon series, but its animated commercials often appeared during children’s programming and became almost as memorable as the shows they sponsored. The cereal disappeared and returned several times over the decades before Quaker discontinued it again around 2024.

Do you remember eating Quisp, or were the crazy commercials more memorable than the cereal?

Rocky and Bullwinkle

Rocky and Bullwinkle was one of those cartoons that worked on two levels. Kids saw a flying squirrel, a goofy moose, spies, fairy tales, and silly adventures. Adults heard the puns, political jokes, Cold War humor, and smart little digs that went right over a lot of kids’ heads.

The show began in 1959 as Rocky and His Friends on ABC, then moved to NBC in 1961 as The Bullwinkle Show. Rocky was Rocket J. Squirrel, the brave flying squirrel, and Bullwinkle J. Moose was his well-meaning but not always brilliant best friend from Frostbite Falls, Minnesota. The show originally ran until 1964, with reruns continuing for years, including ABC Sunday mornings into the early 1970s.

What made it different was the variety-show style. You did not just get Rocky and Bullwinkle fighting Boris Badenov and Natasha Fatale. You also got Fractured Fairy Tales, Peabody’s Improbable History with Mr. Peabody and Sherman, Aesop and Son, Dudley Do-Right, Bullwinkle’s Corner, and all those cliffhanger endings with ridiculous titles.

The animation was not fancy, even for its time, but the writing was the real star. Jay Ward and Bill Scott leaned into wordplay, satire, narrator jokes, and absurd situations. That is why Rocky and Bullwinkle still feels different from a lot of old cartoons. It was funny for kids, but it was also sneaky smart for the adults in the room. UCLA’s Hammer Museum called the series a “rare gem” and credited its wit to the Jay Ward team, including Bill Scott, June Foray, and the show’s writers and animators.