1960s toys Archives - Retro Reminiscing Video and Pictures

Probably no toy gave me more joy than Hot Wheels.

It was great the first day you got the track, but the fun didn’t stop there. A new car didn’t cost all that much, even for a kid, and suddenly the whole race changed. One new car meant new matchups, new winners, new arguments, and another reason to reset the track and try again.

Hot Wheels were introduced by Mattel in 1968, created to compete with Matchbox, but they had a completely different attitude. Matchbox cars looked more like regular cars you’d see on the road. Hot Wheels looked like something a kid dreamed up: wild colors, big wheels, racing stripes, spoilers, flames, and hot rod styling. The first line is remembered as the “Original 16” or “Sweet 16.”

And they were fast. That was the magic. Mattel built them with low-friction wheels and axles, wider hard-plastic tires, and a suspension design that helped them fly down those orange plastic tracks smoother than other little cars of the time. The Strong National Museum of Play notes that Mattel engineers wanted them to “zoom,” using thick plastic mag wheels, minimal-friction axles, and torsion-bar suspension.

Then came the tracks. If you got a new setup, like the one with the Super Charger, it worked with the track you already had. That was the genius of it. You didn’t have to start over. You just added on. A curve here, a loop there, a launcher, a jump, and suddenly your living room floor became Daytona, Indy, and a demolition derby all at once.

Looking back, Hot Wheels were a great value because every piece made the whole thing better. One car could change the race. One track set could change the whole afternoon. And for a kid, that little orange track and one fast car were enough to make the whole room feel like a speedway.

Baby Secret

Baby Secret was another one of those innocent-looking dolls until it talked, or worse, whispered. Back then, our breakfast cereal was promoted by clowns, our chaaawwwwclit milk was sold to us by a scary dummy, and somehow, nobody thought any of this was strange.

Mattel’s Baby Secret came out in the mid-1960s and looked sweet enough at first. She had a baby face, rooted hair, a soft body, and moving lips, but the big gimmick was the pull-string voice box. Unlike other talking dolls that spoke out loud, Baby Secret whispered her little phrases, like she was sharing something just with you. Cute idea in the daytime, maybe. At night in a dark bedroom? That’s a whole different story.

I know she was supposed to make kids feel like she was telling them a private little secret, but a whispering doll beside the bed sounds like the kind of thing today’s kids would need therapy for. We just called it Christmas morning.

Creepy puppets, talking dolls, ventriloquist dummies, clowns selling cereal, and commercials that got stuck in our heads for the next 50 years. Maybe we weren’t tougher back then, maybe we were just too busy watching cartoons to realize half our toys and commercials were nightmare fuel.

Mouse Trap Game

I remember wanting Mouse Trap so bad because it looked so cool in the commercial. What kid wouldn’t want their very own Rube Goldberg machine right there on the kitchen table?

Mouse Trap came out in 1963, and the whole attraction wasn’t just the board game itself. It was that crazy contraption you built while playing. The crank, the gears, the marble, the bathtub, the diving man, the cage, and all those little plastic pieces that had to line up just right. On TV, it looked like the greatest thing ever invented.

The neighbor kid had one, we played it, and I was excited to try it for real. It was fun, but I’ll be honest, it wasn’t quite as exciting as I had built it up to be in my head. Maybe it needed that wacky music from the commercial playing in the background! Without the TV magic, it was still a neat game, but the commercial may have sold it better than the actual game.

Still, you have to give Mouse Trap credit. Every kid who saw that commercial wanted to see that trap go off. Whether it worked perfectly or needed a little help, it was one of those games that made you say, “I want that!”

Keeping With The Earworm Theme…G.I Joe! G.I.Joe!

You remember that, right?

Back when G.I. Joe wasn’t something you could lose under the couch in five seconds… it was a full-blown 12-inch soldier you could actually hold onto. That’s what I grew up with. My dad was a Marine, so yeah, there was no question I was getting one. But let me tell you, on a Marine’s pay, those accessories might as well have been locked up in Fort Knox (with Joe guarding it). You made do with what you had… and honestly, it didn’t matter.

Now here’s something people don’t always think about… G.I. Joe first came out in 1964, and not long after, the mood in the country started shifting. You started hearing more anti-war sentiment as the years went on. They didn’t dwell on it in the toy aisle, but you could feel the change happening in the background.

And yeah… they were already calling it an “action figure” when I got mine, I think it was 1966, and I remember that so well because my older brother wasn’t buying it. Not for a second. He kept busting me, telling me I was playing with dolls. And I’d fire right back every time, “It’s not a doll, it’s an action figure!” Didn’t matter how many times I said it… I wasn’t winning that battle.

Because those big Joes just felt right. These weren’t little plastic guys either. They were about a foot tall and had real cloth uniforms you could swap out (my wife is ribbing me just now, saying she was able to do that with her Barbie and Ken dolls). If you were lucky enough to have the gear, you could outfit them for just about anything. And they took off like a rocket. First year, around 16.9 million dollars in sales. Next year, over 36 million. That’s big money for back then. These things were everywhere… every kid knew what G.I. Joe was.

Now I get why they eventually made them smaller. Those big figures weren’t cheap to make, and by the 70s, things were changing. Then Star Wars hit in ’77 and flipped the whole toy world on its head. Smaller figures, vehicles, playsets… suddenly, you could build an entire world instead of just having one guy. From a business standpoint, it made total sense. Cheaper to make, more to sell.

But here’s the thing… it just wasn’t the same.

And I know exactly what you mean when you say it’s hard to explain. Those 12-inch Joes had some weight to them. They felt more real. The cloth uniforms made a difference. It was like you had your one guy, and you were sending him out on missions. The smaller ones were fun, no doubt, but they felt more like pieces of a bigger set instead of your figure.

So let me ask you…

Am I the only one who feels this way, or did those full-size G.I. Joes just hit different?

And be honest… were you one of the lucky ones with all the accessories… or were you like me, arguing with your brother that it wasn’t a doll while still making it work with what you had and having a blast anyway?

Is the jingle stuck in your head now?