Speedline Race Cars: The Hot Wheels Rival

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Many of you asked about these when I posted the Hot Wheels advertisement. So now I have to ask: which did you have? Hot Wheels, Matchbox, Speedline, or all of them?

Speedline race cars were part of that late-19660s toy-car boom, when every company wanted a piece of the racing action. Hot Wheels had the orange track and wild colors, Matchbox had the more realistic little cars, and Speedline tried to get into the race with its own fast-looking cars and track sets.

They never became as famous as Hot Wheels, but that’s what makes them fun to remember. Some kids had the big names. Some had the off-brand or lesser-known racers. And honestly, when you were on the floor setting up races, it didn’t always matter what brand was stamped underneath. If the car was fast, it made the lineup.

For a lot of us, these little cars were more than toys. They were races across the living room, arguments over whose car won, and the beginning of a car collection before we even knew we were collecting.

So which ones were in your house?

Probably no toy gave me more joy than Hot Wheels.

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It was great the first day you got the track, but the fun didn’t stop there. A new car didn’t cost all that much, even for a kid, and suddenly the whole race changed. One new car meant new matchups, new winners, new arguments, and another reason to reset the track and try again.

Hot Wheels were introduced by Mattel in 1968, created to compete with Matchbox, but they had a completely different attitude. Matchbox cars looked more like regular cars you’d see on the road. Hot Wheels looked like something a kid dreamed up: wild colors, big wheels, racing stripes, spoilers, flames, and hot rod styling. The first line is remembered as the “Original 16” or “Sweet 16.”

And they were fast. That was the magic. Mattel built them with low-friction wheels and axles, wider hard-plastic tires, and a suspension design that helped them fly down those orange plastic tracks smoother than other little cars of the time. The Strong National Museum of Play notes that Mattel engineers wanted them to “zoom,” using thick plastic mag wheels, minimal-friction axles, and torsion-bar suspension.

Then came the tracks. If you got a new setup, like the one with the Super Charger, it worked with the track you already had. That was the genius of it. You didn’t have to start over. You just added on. A curve here, a loop there, a launcher, a jump, and suddenly your living room floor became Daytona, Indy, and a demolition derby all at once.

Looking back, Hot Wheels were a great value because every piece made the whole thing better. One car could change the race. One track set could change the whole afternoon. And for a kid, that little orange track and one fast car were enough to make the whole room feel like a speedway.

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