toy guns Archives - Retro Reminiscing Video and Pictures

Johnny Seven O.M.A. — The One-Man Army Toy

The Johnny Seven O.M.A. was one of the ultimate “how did kids ever get this?” toys of the 1960s. Made by Topper Toys/Deluxe Reading, it came out in 1964 and was marketed as the One-Man Army — a giant toy weapon with several play features built into one.

This thing was not subtle. It could act like a machine gun, grenade launcher, rocket launcher, rifle, and detachable pistol all in one. For kids watching the TV commercial, it must have looked like the jackpot. One toy did everything. You didn’t just get a cap gun — you got the whole backyard battle kit.

But here is probably why so many of us never got one: the Johnny Seven sold for about $10.88 in 1964, which sounds cheap until you adjust it for today. That would be roughly $115 now, so this was not just some little toy tossed into the cart. This was a serious Christmas-present-level toy, the kind you hoped was under the tree but maybe understood years later why it wasn’t.

Looking back now, it feels almost impossible that this was once a mainstream toy. But in the mid-’60s, with war shows, spy shows, James Bond-style gadgets, and G.I. Joe all part of the culture, the Johnny Seven fit right in.

Did you have a Johnny Seven O.M.A., or was this one of those toys you wanted but never got?

When Guns Were Fun

There was a time when a kid could watch a Saturday morning ad and immediately know what he wanted next: a Dick Tracy gun set.

Mattel’s Dick Tracy line included the Snub-Nose .38 pistol with a holster and the Tommy Burst Machine Gun, both tied into the famous comic-strip detective. The ad was pure early-1960s kid fantasy: a young boy playing detective, saving the day, and turning the living room into a crime-fighting headquarters while Dad tried to read the paper.

The Snub-Nose .38 was the kind of toy that made a kid feel like an undercover detective. Add the shoulder holster, and suddenly you weren’t just playing cops and robbers — you were Dick Tracy. The Tommy Burst took it even further, giving kids the look of an old gangster-era machine gun, except now the kid was the good guy chasing the crooks. Collectors still identify the Tommy Burst as part of Mattel’s early-1960s Dick Tracy toy line.

Watching those ads now, it is almost shocking how casually toy guns were sold to children. No disclaimers, no bright orange tips, no nervous wording. It was just “here’s the cool detective gear,” and every kid understood the assignment. Back then, toy guns were part of cowboy shows, police shows, war toys, spy kits, detective sets, and neighborhood games that lasted until the streetlights came on.

Of course, times changed. Today an ad like that would probably cause a committee meeting before it ever made it to TV. But for kids of that era, the Dick Tracy Snub-Nose and Tommy Burst weren’t about violence. They were about imagination, sound effects, hiding behind the sofa, and yelling “I got ’em!” before your mother told you to take it outside.

Did you have one of these Dick Tracy guns — or was this the kind of toy you circled in the catalog and never got?

Who had a Secret Sam?

With all it could do, there were still many other toys I wanted more. I remember seeing the commercials and thinking it looked impressive, but I wasn’t sure it would live up to the way it looked on TV.

Secret Sam was a Topper Toys spy set from the mid-1960s, right when James Bond, The Man from U.N.C.L.E., and secret-agent gadgets were everywhere. The big item was the Secret Sam Attaché Case, a black briefcase that hid a toy gun setup inside. It could be used as a pistol, converted into a rifle, fitted with a silencer, and even fired from inside the case. Some versions also had a message missile and a small working camera.

So did it live up to expectations? Probably yes if you were deep into spy play and had a good imagination. But if you expected it to work exactly like a TV spy gadget, maybe not. Like a lot of toys from that era, the commercial did most of the heavy lifting.

Looking back, Secret Sam was the kind of toy that looked incredible under the Christmas tree, but the real fun depended on how much secret-agent adventure you could create around it.