1970s television Archives - Retro Reminiscing Video and Pictures

WHEN SATURDAY AFTERNOON SPORTS HAD EVERYTHING

Looking back at this 1977 CBS promo, I’m reminded how different Saturday afternoon sports TV used to be. One edition of CBS Sports Spectacular gave us world championship boxing, NHRA drag racing, professional arm wrestling and The World’s Strongest Men — all on the same show.

The hot rods are what caught my attention. The footage came from the 1977 NHRA World Finals, a historic season that saw Shirley Muldowney become the first woman to win an NHRA world championship.

The arm wrestling has a story too. Promoter Steve Simons had formed the World Professional Armwrestling Association in 1974, hoping to move the sport out of bars and present it as a legitimate competition. By 1977, it had made its way onto national television through CBS.

And the strongman competition was brand new. This was the first year of World’s Strongest Man, won by Bruce Wilhelm. One of the competitors was Lou Ferrigno, right around the time America was getting to know him as The Incredible Hulk.

Even the boxing featured WBC welterweight champion Carlos Palomino.

That’s what I miss about shows like CBS Sports Spectacular. You might tune in for the drag racing and end up discovering boxing, arm wrestling or strongman competition.

Do you remember spending Saturday afternoons watching shows like this?

THE NIGHT MONDAY NIGHT FOOTBALL WAS BORN — SEPTEMBER 21, 1970

Can you imagine the NFL without Monday Night Football?

On September 21, 1970, America sat down for the first regular-season broadcast of ABC’s brand-new Monday Night Football — the New York Jets against the Cleveland Browns.

Now here’s something I didn’t realize: NFL teams had played occasional Monday games before this. CBS and NBC had even experimented with a few Monday-night telecasts during the 1960s. But this was different. This was the beginning of a weekly national television institution.

And ABC didn’t treat it like an ordinary Sunday football game moved to Monday.

Producer Roone Arledge wanted a show. He roughly doubled the usual number of cameras, emphasized instant replay and graphics, and put three personalities in the booth: Keith Jackson, Howard Cosell and former Cowboys quarterback Don Meredith. Frank Gifford, who many of us associate with that classic booth, wouldn’t replace Jackson until 1971.

Then there was the game itself.

A huge 85,703 people packed Cleveland Municipal Stadium. Cleveland jumped out to a 14-0 lead, Homer Jones returned the second-half kickoff 94 yards for a touchdown, and Joe Namath kept fighting back. The Jets actually outgained Cleveland 454 yards to 221.

But with New York trailing 24-21 late in the game, Cleveland’s Billy Andrews intercepted Namath and ran it back 25 yards for the touchdown that sealed a 31-21 Browns victory.

And listen to the music on those early broadcasts. The famous MNF music most of us recognize wasn’t there yet. The original theme was “Score,” written by Charles Fox, with that wonderfully funky Hammond-organ sound of 1970. “Heavy Action” didn’t arrive until years later.

What ABC created that night went far beyond football. Monday night became an event. You knew the voices, you knew the personalities, and if you were a kid, you probably tried negotiating just how much of the game you were allowed to stay awake for.

Were you watching Monday Night Football in those early years — and who do you remember most: Cosell, Meredith, Jackson or Gifford?

Pepsi’s “You’ve Got a Lot to Live Campaign

Do you remember this Pepsi jingle? Because this one was designed to do a lot more than sell you a bottle of soda.

This 1970 commercial, called “Portrait of America,” was part of Pepsi’s “You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give” campaign. Watching it again, what strikes me is how little time they spend actually selling Pepsi. Instead we see racing, boats, city streets, beaches, children, couples and ordinary Americans simply living their lives.

And then there’s that song.

The music was written by Joseph Brooks, who years later wrote “You Light Up My Life.” Pepsi described the sound as “gospel rock” or “jubilation rock,” with a big communal chorus meant to sound hopeful and uplifting. It reportedly grew out of a protest song Brooks had written before being reshaped into the Pepsi theme.

That makes a lot more sense when you remember what America felt like around 1970. BBDO realized that the carefree “beautiful young people doing beautiful things” advertising of the earlier Pepsi Generation no longer completely reflected a country watching war and social unrest every night on television. Their new goal was to be real and involving, even searching the country for real people doing real things.

Maybe that’s why this jingle stuck. It didn’t tell us Pepsi tasted better. It told us we had a lot to live for.

Do you remember hearing this one on television?

MIGHTY MOUSE & ZESTABS — WHEN CARTOON HEROES SOLD VITAMINS

Seeing Mighty Mouse selling vitamins takes me right back to an era when our Saturday-morning cartoon heroes seemed capable of selling just about anything. In this commercial, Mighty Mouse gets clobbered by a cat, takes a Zestabs chewable vitamin and suddenly turns the tables — not exactly subtle advertising, but certainly memorable!

There’s actually much more history behind this little commercial than I expected. Zestabs came from Sauter Laboratories, a division of pharmaceutical giant Hoffmann-La Roche. That strange “Mighty Mouse — Nutley, New Jersey” slate at the end makes sense once you learn that Roche’s longtime American headquarters and research complex was in Nutley.

The campaign also arrived just as people were beginning to question how products were marketed to children. Zestabs came in fruit flavors and later chocolate, and groups such as Action for Children’s Television objected to advertisements that made vitamin pills look and taste too much like candy. By 1972, Hoffmann-La Roche said it had stopped placing its vitamin commercials inside children’s programs, although Zestabs advertising continued elsewhere on television.

And here’s one connection I never expected: years before Pretty in Pink or Two and a Half Men, Jon Cryer says his first paying acting job at age four was a Zestabs commercial.

Room 222

Watching this old Room 222 preview made me wonder — was high school really like this in 1969, or was this Hollywood’s version of what they thought it should be?

The show premiered on ABC on September 17, 1969, and from what I found, the answer is a little of both.

The producers actually tried hard to make the school feel real. Writers were required to spend time in classrooms at Los Angeles High School and other area schools so they could pick up the clothing, slang, attitudes and atmosphere of a real big-city high school. Much of the series was filmed at Los Angeles High as well.

So the mini-skirts, Afros, racial mix, students questioning authority and discussions about Vietnam, race and changing social values weren’t simply dreamed up for television. Those things were happening.

But I also don’t think everybody watching at home saw their own high school reflected here. A suburban or small-town school could have looked very different, and Pete Dixon, played by Lloyd Haynes, was probably a little more patient and understanding than some of the teachers we remember!

The cast had some interesting backgrounds too. Denise Nicholas, who played Liz McIntyre, had actually worked in the Civil Rights Movement. Michael Constantine won an Emmy as Principal Kaufman and decades later became the father in My Big Fat Greek Wedding. Karen Valentine also won an Emmy for the first season.

And here’s one I had completely forgotten — that wonderfully laid-back theme was written by Jerry Goldsmith. He used an unusual seven-beat rhythm for it, years before scoring movies such as The Omen, Patton and Star Trek: The Motion Picture.

So maybe Room 222 wasn’t exactly everyone’s high-school experience, but it seems it was trying much harder to reflect real students and real issues than I ever realized.

For those of you who were actually in high school around 1969 — did your school look and feel anything like Room 222?

Remember Holmes & Yo-Yo? ABC’s Short-Lived Robot Cop Sitcom

Here’s one of those shows where you mention the title and somebody immediately says, “I remember that!” — even though Holmes & Yo-Yo barely lasted three months during its original run.

It premiered on ABC in September 1976, with Richard B. Shull playing accident-prone detective Alexander Holmes and John Schuck as his new partner, Gregory “Yo-Yo” Yoyonovich. The catch was that Yo-Yo wasn’t really a cop at all — he was an experimental android programmed for police work. ABC put it on Saturday nights at 8:00, opposite The Jeffersons and Emergency!, which certainly wasn’t an easy place for a new comedy to survive.

Only 11 episodes aired before ABC pulled it in December 1976. Two more were sitting on the shelf and finally turned up the following August, bringing the complete series to just 13 episodes.

There was actually a surprising amount of talent behind this little show. Executive producer Leonard Stern had worked on Get Smart and McMillan & Wife — and was also one of the guys who invented Mad Libs. The theme came from Dick Halligan of Blood, Sweat & Tears, John Astin directed two episodes, and a young John Landis even received a story credit before Animal House made him famous.

TV Guide later put Holmes & Yo-Yo at #33 on its list of the 50 worst television shows, but I’m not sure that tells the entire story. Half a century later, people are still asking, “Does anybody else remember that show with the robot cop?”

Do you remember actually watching Holmes & Yo-Yo, or is this one of those shows where you mainly remember the opening and the idea behind it?

Mayberry R.F.D.

How many of you kept watching Mayberry after Andy Griffith left? Mayberry R.F.D. continued the familiar small-town setting, but shifted the focus to farmer and town councilman Sam Jones, played by Ken Berry, and his young son Mike

The series still included many familiar faces, including Aunt Bee, Goober, Howard and Emmett. Its first episode even featured the long-awaited wedding of Andy Taylor and Helen Crump, giving longtime viewers a proper goodbye before the new chapter began

What may surprise many of us is how successful the show remained. Mayberry R.F.D. ranked among television’s top ten during its first two seasons and was still number 15 when CBS canceled it as part of the network’s move away from rural programming

This short clip also reminds us of the days when sponsors like Sanka and Post were announced as part of the program itself. Did Mayberry still feel the same to you after Andy left, or was something important missing?

CBS Sunday Nights 1978

This short CBS promo was advertising a surprisingly historic Sunday night on March 19, 1978. All in the Family said goodbye to Mike and Gloria as regular characters, Alice welcomed country star Jerry Reed as himself, and The Carol Burnett Show featured Steve Lawrence and Bernadette Peters in a musical salute to Cole Porter

The three programs represented an incredible stretch of television history. All in the Family aired from 1971 to 1979, Alice from 1976 to 1985 and The Carol Burnett Show from 1967 to 1978. Carol’s series was nearing its emotional finale, while CBS was still using Archie Bunker and Alice Hyatt to build one of Sunday television’s strongest comedy blocks

Even the music carried impressive credentials. Broadway composers Charles Strouse and Lee Adams created “Those Were the Days,” Linda Lavin sang an Alice theme written by David Shire and the Bergmans, and Carol’s familiar closing song was written by her husband and producer, Joe Hamilton

CBS Sports Spectacular

Do you remember when CBS Sports Spectacular could fill an afternoon with sports we rarely saw anywhere else? This short promo is a perfect example, jumping from championship boxing and roaring NHRA dragsters to the brand-new World’s Strongest Man competition

Carlos Palomino was defending his welterweight title, Shirley Muldowney had just become the first woman to win an NHRA Top Fuel championship, and future Incredible Hulk star Lou Ferrigno was testing his strength against athletes from several different sports

What made CBS Sports Spectacular so much fun was never knowing what might come next. It could feature a major championship one week and something completely unusual the next. Long before we had cable sports channels running around the clock, programs like this introduced us to athletes, competitions and entire sports we might never have discovered otherwise

Did you watch CBS Sports Spectacular regularly, or did you usually tune in only when a favorite sport was featured?

Emergency! Inspired a Generation of First Responders

How many of our viewers became EMTs, first responders or entered another medical field because of the television show Emergency!?

The series premiered on January 15, 1972, and followed Los Angeles County firefighter-paramedics Johnny Gage and Roy DeSoto as they treated patients before rushing them to Rampart General Hospital. Randolph Mantooth and Kevin Tighe starred as Johnny and Roy, while Julie London, Bobby Troup and Robert Fuller played the hospital staff.

When Emergency! premiered, North America reportedly had only 12 paramedic units. Just four years later, about half of Americans lived within 10 minutes of paramedic care. The show introduced millions of viewers to defibrillation, intravenous medication and radio contact with emergency-room doctors, helping the public understand and support modern emergency medical services.

The series ran for six seasons and produced 122 episodes, followed by six television movies. Station 51 was played by the real Los Angeles County Fire Station 127, and the original Squad 51 remains preserved today.

National EMT and Paramedic Appreciation Day is observed on April 15, while National EMS Week is held each May. Chime in and let us honor you! Tell us where you serve, and feel free to brag about your station, department or hospital.