It’s Friday night, and this one brings back that whole feeling of the weekend finally being here. Maybe there was a movie coming on TV, maybe we were allowed to stay up a little later, and somehow popcorn just seemed to belong with Friday night. And if somebody pulled out a Jiffy Pop, making the popcorn became part of the entertainment. Standing at the stove, shaking that pan back and forth and watching the foil slowly puff up was almost as much fun as eating what was inside.
There was popcorn, and then there was Jiffy Pop, where half the entertainment was watching that aluminum foil grow into a giant silver ball.
Looking this one up, I found that Jiffy Pop goes all the way back to 1959, but it wasn’t actually the first popcorn sold this way. A product called E-Z Pop had been around since 1954, and its manufacturer eventually sued Jiffy Pop’s makers for patent infringement. The case went all the way to a federal appeals court, where Jiffy Pop won in 1963 partly because its foil expanded differently.
The magician connection in these 1970s commercials wasn’t just advertising make-believe either. Harry Blackstone Jr. was a genuine professional magician, and in 1976 Jiffy Pop was promoting the product as “the magic treat.” Blackstone came from quite a magic family — his father was The Great Blackstone, one of America’s best-known illusionists and a contemporary of Harry Houdini.
Harry Jr. went on to become a major star himself. He was twice named Magician of the Year by the Magic Castle, took his show to Broadway in 1980 and later donated his family’s famous floating-light-bulb illusion to the Smithsonian.
And Jiffy Pop certainly outlasted these commercials. It even had a memorable role in the opening of Scream in 1996.
Best of all, Jiffy Pop is still being made today. Some products really don’t need much improving — watching that foil balloon get bigger was the whole experience!
Since it’s Friday night, this seems like the perfect one to ask:
What memories does Jiffy Pop bring back for you — family movie nights, staying up late watching TV, or trying not to burn the bottom?
