Founded in in 1921 by 2 brothers RadioShack grew into a prominent retailer with thousands of stores across the United States. During its heyday in the 1970s and 1980s, RadioShack was a go-to destination for electronics hobbyists, providing a wide range of electronic parts, kits, and components. However, starting in the late 1990s, RadioShack faced several challenges that eventually led to its demise like online shopping. Practically everything on your smartphone replaced the products from Radio Shack.
Understanding the need for change, the employees in this commercial embark on a comedic mission to transform the store into a modern and up-to-date retail space. In 2015, RadioShack filed for bankruptcy and announced the closure of over 2,000 stores. In 2017, RadioShack filed for bankruptcy for the second time and announced the closure of over 1,000 stores. Since then, the brand has made occasional attempts to re-emerge as an online-only retailer, focusing primarily on e-commerce sales.