1980's Archives - Page 2 of 10 - Retro Reminiscing Video and Pictures

It Was More Fun the Colorforms Way

As requested by a number of viewers, here is the Raggedy Ann Colorforms commercial I remember from childhood. I have since discovered just how many different Colorforms kits were made, and I will share more of them over time.

Colorforms used colorful pieces of reusable vinyl that clung to smooth surfaces without glue. Children could dress the characters, rearrange the scenes, peel everything off and begin again. The Raggedy Ann kit shown in this 1967 commercial allowed kids to change her dresses and accessories as often as their imaginations allowed.

Colorforms began in 1951 after Harry and Patricia Kislevitz experimented with colorful vinyl originally used to make handbags. They discovered that the pieces clung to the glossy walls of their bathroom and began cutting them into different shapes. What started as a creative experiment soon became a successful toy.

FAO Schwarz placed an early order for 1,000 sets, helping turn the small project into a real company. The first kits featured basic geometric shapes, but licensed characters soon followed. Popeye became the first in 1957, opening the door for hundreds of television, comic book and movie characters.

Even the familiar Colorforms logo has an interesting history. Legendary graphic designer Paul Rand, who also designed logos for IBM, ABC and UPS, created it in 1959.

I also remember watching the local weather forecast as a child. The station used happy, smiling suns, large red H’s for high pressure and other colorful symbols that looked like oversized Colorforms.

Before computer-generated weather graphics, forecasters physically moved reusable symbols around a large map. Depending on the station, those symbols could be made from magnetic rubber, felt or another cling-on material. Whatever they were made from, they looked remarkably similar to the Colorforms we played with at home.

Maybe that is why those old weather maps remain so memorable. The smiling suns, rain clouds and giant H’s and L’s made the forecast feel like a giant Colorforms set coming to life on television.

Do you remember your local weather forecaster moving those colorful symbols around the map?

Two All-Beef Patties…

This 1975 commercial begins with customers confidently attempting to describe a Big Mac. Most of them quickly stumble over the ingredients until the familiar jingle takes over: “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun.”

The Big Mac was created by Pennsylvania McDonald’s franchisee Jim Delligatti and first sold in 1967 for 45 cents. McDonald’s initially considered calling it the Aristocrat or Blue Ribbon Burger, but 21-year-old advertising secretary Esther Glickstein Rose suggested the much simpler name “Big Mac.” It became available nationwide in 1968.

The ingredient chant arrived in 1974 through a campaign developed by Keith Reinhard’s creative group at Needham Harper & Steers. The ingredient list had first appeared in college newspaper advertising before Mark Vieha turned the words into music and performed the original jingle.

The campaign became so popular that some McDonald’s restaurants offered a free Big Mac to customers who could recite the complete list correctly within just a few seconds. A longer version of the commercial also appeared during Super Bowl IX in 1975.

The commercial lasted only seconds, but it taught generations exactly what was inside a Big Mac. In 1986, The Economist even began using Big Mac prices around the world to compare the purchasing power of different currencies.

Can you still say the entire Big Mac chant without stumbling?

The DeLorean: A Dream Car With a Wild Story

The DeLorean DMC-12 looked like it had arrived from the future, even before Doc Brown turned one into a time machine. With its gull-wing doors, stainless-steel body and low, sharp styling, nothing else on the road looked quite like it. Unfortunately, the performance did not match the appearance, and buyers discovered that the futuristic-looking sports car was not especially fast.

The company was also running out of money. In 1982, John DeLorean became involved in what appeared to be a plan to finance the company through a cocaine transaction. The deal was arranged with James Hoffman, a convicted drug smuggler working as a federal informant. DeLorean was arrested during a videotaped hotel-room sting, but his attorneys argued that the government had pressured a financially desperate businessman into committing a crime.

A jury agreed with the entrapment defense and acquitted DeLorean of all charges in 1984. By then, however, the company had collapsed and his reputation had been permanently damaged.

Was the DeLorean reliable? Early cars had electrical problems, weak alternators, troublesome power windows and inconsistent assembly. The V6 engine itself could be durable, but the car needed attentive maintenance and knowledgeable mechanics. A properly restored DeLorean can be dependable today, although owning one is still more of a passion project than ordinary transportation.

Did you dream of owning a DeLorean before Back to the Future, or did the movie make you want one?

Professionally Speaking, Meet the Ajax Man

We just told you about Madge the Manicurist. How about our favorite, or possibly only, professional dishwasher?

Actor Eugene Roche became television’s Ajax Man in the early 1970s, playing a no-nonsense restaurant dishwasher who knew exactly how to make greasy dishes “squeaky clean.” After washing a plate with Ajax dishwashing liquid, he would run his fingers across it to produce that memorable squeak.

His familiar sales pitch was, “Professionally speaking, you’ve got to try Ajax.” Roche’s everyday appearance and serious delivery made him seem like a genuine restaurant employee offering advice from years behind the sink.

Colgate-Palmolive ran the campaign through the Norman, Craig & Kummel advertising agency. Roche appeared as the Ajax Man from around 1971 through at least 1977, making him one of the decade’s most familiar commercial characters.

Roche later became a successful character actor, appearing as Pinky Peterson on All in the Family and Luther Gillis on Magnum, P.I.

Do you remember the Ajax Man making that plate squeak?

Madge and the Palmolive Soak

Madge worked at the fictional Salon East Beauty Parlor, where nearly every manicure ended with the same surprise. After listening to a customer complain about dry or rough hands, Madge would calmly reveal that her fingers were already soaking in Palmolive dishwashing liquid.

The famous line, “You’re soaking in it,” first became part of the campaign in 1966. Actress Jan Miner’s perfect delivery helped turn a simple product demonstration into one of television advertising’s most recognizable catchphrases.

Madge became so well known that A&W later parodied the commercials. Instead of Palmolive, she soaked her hand in a mug of root beer, proving just how deeply the character had become part of popular culture.

Did anyone ever try soaking their own hands in Palmolive after watching Madge?

Don’t Squeeze the Charmin Fun Facts

Beginning in 1964, shoppers were repeatedly warned, “Please don’t squeeze the Charmin!” The commercials followed grocery store manager Mr. Whipple as he tried to stop customers from squeezing the soft toilet paper, even though he could rarely resist squeezing it himself.

Copywriter John Chervokas created Mr. Whipple for the Benton & Bowles advertising agency after noticing shoppers squeezing produce such as tomatoes and melons. Actor Dick Wilson brought the character to life in more than 500 commercials, making Mr. Whipple one of the most recognizable advertising personalities in America.

The first Mr. Whipple commercial was fittingly filmed in Flushing, New York. In a 1978 survey, Mr. Whipple was reportedly ranked as the third-best-known person in America, behind Richard Nixon and Billy Graham.

The original campaign ended in 1985, but Dick Wilson returned when Charmin revived Mr. Whipple in 1999. Another lesser-known connection came later when future MythBusters host Adam Savage appeared as Mr. Whipple’s stock boy, Jimmy, in several commercials.

Wilson also appeared in television shows including Bewitched, Hogan’s Heroes and The Bob Newhart Show, but Mr. Whipple remained his most famous role.

Did you ever squeeze the Charmin when nobody was looking?

George Plimpton Sells Intellivision

Mattel chose writer George Plimpton to promote Intellivision because he brought both intelligence and sports credibility to the commercials. Plimpton was known for joining professional athletes and writing about the experience, so he was a natural choice to explain why Intellivision’s sports games looked and played more realistically than Atari’s.

The ads often placed both systems side by side, allowing Plimpton to calmly point out the differences in graphics and gameplay. His serious, almost professor-like delivery made the comparison funnier and helped Intellivision position itself as the smarter video game system.

Do you remember these commercials, and did George Plimpton convince you that Intellivision was better than Atari?

ABC’s Wide World of Sports

For generations, Saturday afternoons meant watching Jim McKay “span the globe” on ABC’s Wide World of Sports. Beginning in 1961, the program introduced viewers to famous championships, unusual competitions and athletes they might never have seen otherwise. What was supposed to be a one-summer program became a television institution whose traditional anthology format continued until 1997.

Its most famous scene was not a victory. It was Yugoslav ski jumper Vinko Bogataj losing control and crashing through the side of the ramp during a 1970 competition. ABC repeatedly used the frightening tumble beneath the words “the agony of defeat,” making Bogataj one of the most recognized athletes on American television, even though most viewers never knew his name.

Do you remember watching that skier crash every Saturday, and did you ever know his name was Vinko Bogataj?

Slip ’N Slide Memories

I’ll never forget when we got our first Slip ’N Slide back in the 1970s. I had to be the first one to go down it. Ours did not have the fancy landing pad like this 1980s version. I slid down, kept right on going onto the lawn, and mud sprayed all over me, including my face! We all laughed! My brother still brings it up to this day!

The original Slip ’N Slide came along in 1961 and gave kids a cheap way to turn the front lawn into a water ride. Hook up the hose, get a running start, and hope you made it all the way down that slick yellow strip without sliding into the grass.

By the 1980s, Wham-O was still trying to keep the idea fresh with versions like Slip ’N Splash. It was the same basic summer fun, but with more emphasis on the splash at the end and the kind of over-the-top commercial that made every kid think they needed one.

Of course, most of us learned pretty quickly that the TV version always looked smoother than the backyard version. But on a hot day, with the hose running and everyone waiting for a turn, it still felt like the next best thing to having a pool.

For a lot of us, this is the mail truck we remember.

Before the boxy Grumman LLV became the familiar neighborhood mail truck, the Jeep DJ-5 was the little right-hand-drive postal Jeep that seemed to be everywhere. It was simple, tough, and built for curbside delivery, with the driver sitting on the mailbox side and a tray inside for sorting letters.

These Jeeps were a common sight through the 1970s and 1980s, and in some places lasted into the 1990s before finally being replaced. It may not have been fancy, but when you saw one coming down the street, you knew the mail was here.