Yesterday I posted George of the Jungle and it got me thinking… was that the same person who wrote the theme to It’s About Time? Because the more you listen to it, the more it feels like the exact same kind of song. Turns out it’s not, but you can see why I went there. Those 60s themes were built the same way… simple, catchy, telling you the whole story right in the lyrics, almost like someone’s talking to you instead of singing. Same rhythm, same punchlines, same “stuck in your head forever” formula.
Before the GEICO caveman, It’s About Time show followed two astronauts, played by Frank Aletter and Jack Mullaney, who get sent back to prehistoric times and wind up living with cavemen. The caveman family, including Imogene Coca and Joe E. Ross, really carried the comedy with that loud, over-the-top 60s sitcom style. It only lasted one season, but like a lot of shows back then, the theme song is what people really remember. Written by Sherwood Schwartz and George Wyle, it follows that same formula… explain the whole show, keep it catchy, and make sure it never leaves your head. Clearly, it worked.