Did You Get Your Dodge Boys Shorts?

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Phil Rizzuto pitched plenty of products in his day, but this Yankees/Dodge Boys spot is one of those commercials that could only come from its time.

Here’s “The Scooter,” a Yankees legend, selling a pair of gym shorts with the Yankees logo on one side and The Dodge Boys logo on the other. It is part baseball, part car-dealer promotion, and part early-’80s fashion statement.

But the real time capsule may be the ticket information. The ad tells fans they could get Yankees tickets at Yankee Stadium Gate 4, the Grand Central Station Ticketron booth, Ticketron computer outlets, Chargit phone reservations, AAA North Jersey Auto Club offices, or by mail to Yankee Stadium.

How many of those can you still use today? Basically one, and even that one has changed. You can still buy Yankees tickets at the current Yankee Stadium box office if tickets are available, but the old Gate 4 setup, Ticketron booths, Chargit phone ordering, AAA ticket outlets, and mailing a check feel like another world now.

Today it is mostly apps, websites, barcodes, and mobile tickets. Back then, you might have gone to Grand Central, called a number, walked into an AAA office, or mailed away for seats. Holy cow, what a different way to go to a ballgame.

Tokin’ With Lawrence Welk

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Only on The Lawrence Welk Show could “One Toke Over the Line” somehow become a “modern spiritual.”

In 1971, Gail Farrell and Dick Dale performed the Brewer & Shipley song on the show, giving it the clean-cut Welk treatment. The funny part came afterward, when Lawrence Welk referred to it as a modern spiritual, apparently not realizing the “toke” in the title was not exactly Sunday-morning church material.

It does not seem like someone deliberately pulled one over on Welk. It was probably more of a perfect generational misunderstanding: a hit song with the word “Jesus” in the chorus made it onto one of TV’s cleanest shows, and everyone smiled through it like it belonged there.

That is what makes the clip so unforgettable. It is a perfect little time capsule of early 1970s television, where a song with counterculture roots could be polished up, dressed up, and served with champagne bubbles.

Everything’s Archie

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There was a time when the back of a cereal box could be almost as exciting as what was inside.

This Everything’s Archie Post Cereal commercial is a perfect example. In the late 1960s, kids could find Archie-themed prizes on specially marked Post cereal boxes, including cardboard records you could actually cut out and play. They were not exactly hi-fi, but to a kid, getting music from the back of a cereal box felt like magic.

The timing was perfect. The Archies were everywhere, with the cartoon band becoming a Saturday morning favorite and “Sugar, Sugar” turning into one of the biggest songs of 1969. So Post put Archie, Betty, Veronica, Jughead, Reggie, Sugar Bear, cereal, cartoons, and music all into one kid-friendly promotion.

Who else remembers cereal boxes that gave you something to do after breakfast?

Rocky and Bullwinkle

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Rocky and Bullwinkle was one of those cartoons that worked on two levels. Kids saw a flying squirrel, a goofy moose, spies, fairy tales, and silly adventures. Adults heard the puns, political jokes, Cold War humor, and smart little digs that went right over a lot of kids’ heads.

The show began in 1959 as Rocky and His Friends on ABC, then moved to NBC in 1961 as The Bullwinkle Show. Rocky was Rocket J. Squirrel, the brave flying squirrel, and Bullwinkle J. Moose was his well-meaning but not always brilliant best friend from Frostbite Falls, Minnesota. The show originally ran until 1964, with reruns continuing for years, including ABC Sunday mornings into the early 1970s.

What made it different was the variety-show style. You did not just get Rocky and Bullwinkle fighting Boris Badenov and Natasha Fatale. You also got Fractured Fairy Tales, Peabody’s Improbable History with Mr. Peabody and Sherman, Aesop and Son, Dudley Do-Right, Bullwinkle’s Corner, and all those cliffhanger endings with ridiculous titles.

The animation was not fancy, even for its time, but the writing was the real star. Jay Ward and Bill Scott leaned into wordplay, satire, narrator jokes, and absurd situations. That is why Rocky and Bullwinkle still feels different from a lot of old cartoons. It was funny for kids, but it was also sneaky smart for the adults in the room. UCLA’s Hammer Museum called the series a “rare gem” and credited its wit to the Jay Ward team, including Bill Scott, June Foray, and the show’s writers and animators.

Mr. Bubble Gets You So Clean, Your Mother Won’t Know You

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Hey, it’s Saturday, and for a lot of us, that used to mean bath night!

Mr. Bubble made bath time feel less like a chore and more like something to look forward to. The famous line, “Mr. Bubble gets you so clean, your mother won’t know you,” worked because it sounded like it was made just for kids. It turned a regular bath into a funny little promise: you would come out so clean, you might look like a different kid.

It was also classic 1960s advertising. The line was simple, catchy, easy to repeat, and just exaggerated enough to stick in your head. Kids heard “bubbles and fun,” while mothers heard “clean child, no bathtub ring, and inexpensive.”

And for anyone who remembers Saturday night baths, there was nothing quite like a tub full of Mr. Bubble.

The Osmonds cartoon

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Before Donny & Marie became a TV variety-show staple, the Osmonds had their own Saturday morning cartoon. The Osmonds aired on ABC in 1972 and followed Alan, Wayne, Merrill, Jay, Donny, and Jimmy as they traveled the world, sang songs, and got into animated adventures.

It was very much a product of its time, when pop groups could become cartoons and Saturday mornings were packed with music, mystery, comedy, and cereal commercials. For Osmond fans, it was another way to see the brothers, even if it only lasted one season.

Did You Have A Thumbelina?

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Thumbelina was introduced by Ideal in 1961 and quickly became one of those baby dolls that stood out because she actually moved. The original was a wind-up doll, and once wound, she would wiggle and squirm like a real baby, making her feel more lifelike than many dolls of the time.

Thumbelina stayed popular through the 1960s and into the 1970s, with different sizes and versions along the way. Then in 1992, the name was brought back with Tyco’s Twinkling Thumbelina, but that version was updated for its time as a battery-operated doll rather than the original wind-up style.

For many, though, the classic 1960s Thumbelina is the one they remember best — the baby doll that moved just enough to make a child believe she was almost real.

Carry-All Action Playsets

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With four other brothers to keep busy, Mom and Dad scored big with all of us when they brought home the Carry-All Action Playsets by Marx. These kept us entertained, and probably more importantly, quiet for hours.

You had to be careful with the pivot joints and mounting points, but other than that, these playsets could take a lot of abuse. I had Fort Apache, and one of my younger brothers had the Fighting Knights set.

Surprisingly, my Marine sergeant dad did not get us the Army Men set, but it did not matter much. No matter which one you had, these Carry-All playsets brought hours and hours of fun.

T.H.E. Cat

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T.H.E. Cat was a 1966–67 NBC action series starring Robert Loggia as Thomas Hewitt Edward Cat, a former circus aerialist and cat burglar who now worked as a bodyguard.

The show fit right into the mid-’60s wave of stylish spy and crime shows like The Man from U.N.C.L.E., I Spy, Batman, and The Green Hornet, but it had a darker, jazzier feel. Cat used stealth, acrobatics, and street smarts instead of gadgets, operating out of a nightclub called Casa del Gato.

NBC aired it Friday nights after The Man from U.N.C.L.E., hoping to keep that cool adventure audience watching. It only lasted 26 episodes, but for those who remember it, T.H.E. Cat remains one of those sharp, moody little shows that felt different from the usual TV heroes of the time.

Howdy Doody Time

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or a lot of early TV kids, Howdy Doody was not just a show. It was part of the daily routine.

The Howdy Doody Show first aired on NBC on December 27, 1947, and stayed on the air until September 24, 1960. That is almost 13 years, which was an amazing run for early television. It started as a regular afternoon children’s show, later became a weekday favorite, and by 1956 moved mainly to Saturday mornings until the final broadcast.

The show was hosted by Buffalo Bob Smith, who would ask, “Say kids, what time is it?” and the Peanut Gallery would yell back, “It’s Howdy Doody Time!” For kids watching at home, that was the signal that it was time to visit Doodyville.

The cast had Howdy Doody, Buffalo Bob, Clarabell the Clown, Phineas T. Bluster, Dilly Dally, Flub-a-Dub, Princess Summerfall Winterspring, and Chief Thunderthud. Clarabell became one of the most remembered characters because he did not speak for most of the show, using horns and pantomime instead.

The final episode became famous because Clarabell finally spoke. After years of silence, he looked into the camera and said, “Goodbye, kids.” For many viewers, that was the end of an era. TIME later called that kind of farewell important because most early TV shows simply disappeared without much of a real goodbye.

Howdy Doody did come back years later with The New Howdy Doody Show, a syndicated revival in 1976, but it did not last long and never had the same hold on kids that the original did.

What do you remember most from Howdy Doody? Was it Clarabell, Buffalo Bob, the Peanut Gallery, the theme song, Flub-a-Dub, Princess Summerfall Winterspring, or maybe some toy or lunchbox you had from the show?

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