1960's Archives - Page 2 of 15 - Retro Reminiscing Video and Pictures

From Scary To Racist

Post Rice Krinkles is one of those cereals that makes you wonder what exactly was going on in the advertising room.

It started as Sugar Rice Krinkles, a sweet puffed rice cereal, and Post first sold it with circus-style ads and Krinkles the Clown. Back then, clowns were still considered fun, friendly, and perfect for kids. Looking at him now, though, he has that unsettling “why is this staring at me during breakfast?” energy.

Then around 1960, Post replaced the clown with So-Hi, a small Asian boy character used to sell a rice cereal. The name was a play on “so high,” because he was short, but the character leaned hard into Asian stereotypes that would never fly today. It was the kind of lazy advertising shortcut that was common at the time: rice cereal, so they reached for an Asian caricature.

And no, this did not evolve into Snap, Crackle, and Pop. That was Kellogg’s Rice Krispies, a different cereal from a different company. Post Rice Krinkles was more connected to Post’s later rice cereal ideas, especially the road that eventually led toward Pebbles.

So it basically went from creepy clown to racial stereotype, all in the name of making cereal memorable to kids. And that’s the part that sticks out today. These mascots were meant to be cute and catchy, but looking back, they show how different, and often tone-deaf, advertising could be.

Rice Krinkles eventually faded away by the end of the 1960s, but the mascots are still remembered because they’re so bizarre. One scared kids by accident. The other should have made adults know better.

Stop the Pigeon!

Dastardly and Muttley in Their Flying Machines was one of those cartoons built around one simple idea that somehow worked every time: stop the pigeon.

The show came from Hanna-Barbera in 1969 and brought back Dick Dastardly and Muttley from Wacky Races. This time, they were part of the Vulture Squadron, flying ridiculous contraptions and trying every week to catch Yankee Doodle Pigeon.

Of course, they never did.

The real star was Muttley. That wheezy little laugh was funnier than half the script, and his constant demand for medals made him even better. Dastardly would scheme, Muttley would snicker, the plane would fall apart, and the pigeon would fly away.

Looking back, most of us probably weren’t rooting for the pigeon. We were watching for Dastardly to lose his temper, Muttley to laugh, and that theme song to get stuck in our heads all over again.

Stop the pigeon, stop the pigeon!

Speed Racer: Our First Taste of Anime Before We Knew the Word

Speed Racer was one of those cartoons that felt different the second it came on. The theme song hit, the Mach 5 took off, and suddenly we were watching cliffs, crashes, secret buttons, masked racers, gangsters, and more danger than most Saturday morning cartoons dared to show.

The show began in Japan as Mach GoGoGo in 1967 before becoming Speed Racer for American audiences. Most of us didn’t know we were watching anime back then. We just knew it didn’t feel like Bugs Bunny, Scooby-Doo, or the usual superhero cartoons.

Compared to American cartoons of the time, Speed Racer was faster, stranger, and more dramatic. There were revenge plots, family secrets, real danger, and Racer X lurking around like something out of a spy movie. The animation could be limited, but the style made up for it with speed lines, dramatic close-ups, wild crashes, and that nonstop rapid-fire dialogue.

And of course, there was the Mach 5. What kid didn’t want a car with buttons that could jump, saw through trees, go underwater, and somehow survive every impossible race?

Looking back, Speed Racer was a lot of kids’ first introduction to anime, even if we didn’t have that word yet. It was loud, weird, exciting, and unforgettable.

“Brylcreem, a little dab’ll do ya…”

That line was everywhere. The ads promised you didn’t need much, just a small dab, and suddenly you’d look sharp, smooth, and “debonair.” The jingle was credited to Hanley M. Norins of the Young & Rubicam advertising agency.

Of course, the best part was the promise that “the gals’ll all pursue ya” and love running their fingers through your hair. That was peak old-school advertising: use the product, look handsome, and suddenly romance is chasing you down the street.

By the 1960s, the Beatles and the dry, natural hair look started making heavily slicked hair seem old-fashioned, so Brylcreem had to adjust its pitch. But for anyone who grew up hearing that jingle, “a little dab’ll do ya” is still one of those lines that instantly brings back a whole era of bathroom mirrors, combs, crew cuts, and Dad’s medicine cabinet.

Pop-Tarts were introduced by Kellogg’s in 1964

Pop-Tarts were introduced by Kellogg’s in 1964.

They were first sold as a quick toaster pastry and originally came in four flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant. The frosted versions came a few years later, after Kellogg’s figured out the icing could survive the toaster

You Can Trust Your Car…can you finish it?

You Can Trust Your Car to the Man Who Wears the Star was one of those great old advertising lines that stuck in your head because it did exactly what a slogan was supposed to do: it made the brand feel safe, familiar, and dependable.

Texaco’s “star” was right there in the logo, and the “man who wears the star” was the service station attendant. Back then, gas stations were not just places where you pumped your own gas and left. An attendant might check your oil, clean your windshield, look at your tires, and give the car a quick once-over while you sat behind the wheel. The campaign sold Texaco as more than gasoline. It sold trust.

The slogan became closely tied to Texaco’s image during the full-service gas station era. The message was simple: pull into Texaco, look for the star, and you were in good hands. It fit perfectly with the time, when uniformed attendants and branded service stations were part of the American road trip experience.

The jingle is most commonly credited to Roy Eaton, a pioneering Black advertising composer who worked on major campaigns including Texaco and Chef Boyardee Beefaroni. One profile says Eaton created the Texaco jingle in 1962, and another notes it was recognized by Advertising Age as part of one of the top ad campaigns of the 20th century. As for who sang the original version, that part is less clear. The safest answer is that it was likely performed by commercial session singers over the years, with different versions used in different Texaco spots.

The line worked because it sounded almost like a jingle before you even heard the music. “You can trust your car to the man who wears the star” has that smooth, sing-song rhythm that made it easy to remember. Texaco also used another famous star-themed line, “Star of the American Road,” leaning heavily into the red star logo as a symbol of dependability.

Looking back, it is a reminder of when gas stations felt more personal. The “man who wears the star” was not just selling gas. He represented service, pride, and that old-school promise that somebody actually knew your car and cared whether you made it down the road.

The Maytag Repair Men

Jesse White was the original “Ol’ Lonely,” the bored Maytag repairman with nothing to do because Maytag appliances were supposed to be so dependable. He began appearing in the role in 1967 and became one of the most recognizable commercial faces on TV. His whole act was simple but brilliant: a repairman sitting around, desperate for a service call that never came. White played the role until 1988, and for a lot of us, he was the Maytag man.

Gordon Jump took over the role in 1989. He was already familiar to TV viewers as Arthur “Big Guy” Carlson on WKRP in Cincinnati, which made him a natural fit. Jump had that warm, slightly befuddled, friendly presence that made the character feel like an old neighbor instead of just a salesman. He appeared as the Maytag repairman until retiring in 2003.

Did You Watch Super Chicken?

Super Chicken was one of those cartoons that felt like it was made for kids, but the jokes were flying right over our little heads and landing with the grown-ups. It was part of George of the Jungle, which aired on ABC starting in 1967, along with the other segments Tom Slick and Super Chicken. It came from Jay Ward Productions, the same folks behind Rocky and Bullwinkle, so you knew it was going to be loaded with silly names, smart-aleck humor, and jokes that moved faster than most of us realized at the time.

Super Chicken’s real name was Henry Cabot Henhouse III, because of course it was. He was a wealthy chicken superhero who would head off to fight crime with his lion sidekick Fred. And poor Fred always seemed to take the worst of it, which led to that famous line: “You knew the job was dangerous when you took it, Fred!” That was the kind of cartoon writing I appreciate more now than I probably did back then.

The whole thing only had 17 original episodes as part of George of the Jungle, but like so many Saturday morning cartoons, it lived a lot longer in reruns and in our memories. Between the theme song, the goofy superhero setup, and that classic Jay Ward humor, Super Chicken was one of those quick little cartoons that didn’t need much time to leave a mark.

Who remembers Super Chicken? And did you watch it for him, George of the Jungle, or Tom Slick?

Our L’eggs Fit Your Legs

I remember my mom coming home from the grocery store, excited that they had just started selling pantyhose right there in the supermarket. Now, a lot of boys my age could have cared less, but even as a kid, I immediately saw the genius in this.

Before L’eggs, pantyhose usually meant a trip to a department store or some other clothing section. Then suddenly they were sitting there in the grocery store, packed in those unforgettable plastic eggs, right where moms were already shopping for milk, bread, coffee, and cereal. It was one of those simple ideas that made you wonder, “Why didn’t somebody do this sooner?”

And the display was just as smart as the product. Those big spinning racks of egg-shaped containers practically begged you to look at them. Even if you didn’t know much about pantyhose, you remembered the packaging. That was the genius of L’eggs. They didn’t just sell pantyhose, they turned it into an everyday grocery-store item.

Of course, once the pantyhose were out, those plastic eggs often got a second life around the house. Storage, toys, crafts, Easter decorations, you name it. Back then, nothing that useful-looking got thrown away right away.

What Would the Clampetts Be Selling Today?

I remember watching this commercial as a kid, surprised that Jed smoked. I think we all knew Granny smoked, along with her moonshine.

What would Granny, Jed, Jethro, Ellie May, and Miss Jane be promoting today?