Ajax’s White Knight was a popular ad campaign in the 1960s to compete with Procter and Gamble’s Mr. Clean. Stronger Than Dirt ad campaign influenced the Doors to end their popular song Touch Me with that very phrase!
Tag: White Knight
Ajax White Knight
Ajax was introduced in the early 60’s as part of the Colgate-Palmolive cleaning soap line. The White Knight was to compete with Procter and Gamble’s Mr. Clean.