Ajax was introduced in the early 60’s as part of the Colgate-Palmolive cleaning soap line. The White Knight was to compete with Procter and Gamble’s Mr. Clean.
Tag: Ajax
Ajax Dishwasher Man
Actor Eugene Roche was the dishwasher man in the 1970’s
Colgate-Palmolive Ajax for dishes and as he would say “Squeaky Clean”
dishes.
This was probably Roche’s most famous role even though he
was well known on Broadway and many roles in movies. In TV he appeared
in Night Court as Christine Sullivan’s father as well as other shows like Webster and Perfect Strangers.
Sadly Roche passed on July 28, 2004 of a heart attack. He was 75.