Tag: All in the Family

CBS Sunday Nights 1978

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This short CBS promo was advertising a surprisingly historic Sunday night on March 19, 1978. All in the Family said goodbye to Mike and Gloria as regular characters, Alice welcomed country star Jerry Reed as himself, and The Carol Burnett Show featured Steve Lawrence and Bernadette Peters in a musical salute to Cole Porter

The three programs represented an incredible stretch of television history. All in the Family aired from 1971 to 1979, Alice from 1976 to 1985 and The Carol Burnett Show from 1967 to 1978. Carol’s series was nearing its emotional finale, while CBS was still using Archie Bunker and Alice Hyatt to build one of Sunday television’s strongest comedy blocks

Even the music carried impressive credentials. Broadway composers Charles Strouse and Lee Adams created “Those Were the Days,” Linda Lavin sang an Alice theme written by David Shire and the Bergmans, and Carol’s familiar closing song was written by her husband and producer, Joe Hamilton

Professionally Speaking, Meet the Ajax Man

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We just told you about Madge the Manicurist. How about our favorite, or possibly only, professional dishwasher?

Actor Eugene Roche became television’s Ajax Man in the early 1970s, playing a no-nonsense restaurant dishwasher who knew exactly how to make greasy dishes “squeaky clean.” After washing a plate with Ajax dishwashing liquid, he would run his fingers across it to produce that memorable squeak.

His familiar sales pitch was, “Professionally speaking, you’ve got to try Ajax.” Roche’s everyday appearance and serious delivery made him seem like a genuine restaurant employee offering advice from years behind the sink.

Colgate-Palmolive ran the campaign through the Norman, Craig & Kummel advertising agency. Roche appeared as the Ajax Man from around 1971 through at least 1977, making him one of the decade’s most familiar commercial characters.

Roche later became a successful character actor, appearing as Pinky Peterson on All in the Family and Luther Gillis on Magnum, P.I.

Do you remember the Ajax Man making that plate squeak?

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