Happy Meals

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Here’s a commercial showing the beginning of something that eventually became such a normal part of childhood that it’s hard to imagine McDonald’s without the Happy Meal.

This commercial is from 1979, the year McDonald’s took the Happy Meal nationwide. But here’s something that confused me at first: the Happy Meal actually dates to both 1977 and 1979.

McDonald’s was already test-marketing Happy Meals in selected cities beginning in 1977, and the company even filed the HAPPY MEAL trademark that year. Those early tests gave McDonald’s time to refine the meal, the packaging and the prizes.

Then in June 1979, the Happy Meal officially went national with the colorful Circus Wagon boxes. That’s why 1979 is usually considered its official birthday.

And those first boxes weren’t tied to Disney, a movie or the latest cartoon. Inside you got a hamburger or cheeseburger, fries, a drink and McDonaldland cookies, along with prizes like an ID bracelet, Doodler ruler or McPuzzle Lock.

I also didn’t realize how complicated the “who invented the Happy Meal?” story was. Advertising executive Bob Bernstein said the activity-covered box was inspired by watching his son read cereal boxes at breakfast. But in Guatemala, McDonald’s operator Yolanda Fernández de Cofiño had already created a smaller children’s meal called the Menú Ronald, complete with a gift.

And McDonald’s wasn’t even the first burger chain to try the idea. Burger Chef introduced its Funmeal in 1973 and later sued McDonald’s over the similarities.

What amazes me is how quickly it all took off. By the end of 1979, McDonald’s was already doing movie tie-ins, and from there the toy became almost as important as the food.

Do you remember your first Happy Meal — and were you more excited about the hamburger or the toy?

Before Taxi, Judd Hirsch Was Selling Us Listerine

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Take another look at the young radio DJ in this commercial. That’s Judd Hirsch, years before Taxi, Ordinary People and the long career we know him for today.

This spot appears to be from around 1970, when Hirsch was still trying to establish himself as an actor and doing commercials to make a living. What I didn’t know was that before acting, he had earned a degree in physics and actually worked as an engineer. A few years after this commercial, his career began taking off, and by 1978 he was Alex Rieger on Taxi, eventually winning two Emmys for the role.

But the other star here may really be Listerine’s advertising.

Most companies tried desperately to convince us their products tasted good. Listerine basically said the opposite. Its famous campaign was “The taste people hate twice a day.” In other words, yes, it tastes awful — but that must mean it works!

And boy did we believe that.

Listerine had actually been around since 1879, originally developed as an antiseptic rather than an everyday mouthwash. By the 1920s, advertising helped make the word “halitosis” part of the American vocabulary and convinced generations that bad breath could ruin everything from a date to a marriage.

Looking back, I think the burning sensation became part of Listerine’s identity. You swished it around, tried desperately to make it the full 30 seconds, and then came up gasping for air!

And sitting there in this old commercial is a young Judd Hirsch, probably with no idea that millions of us would someday know him as one of television’s most familiar faces.

Did you recognize Judd Hirsch right away — and be honest, how long could you actually keep old-fashioned Listerine in your mouth?

When we were growing up, did we really think Ragu was authentic Italian food?

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I think a lot of us probably did — or at least we never questioned it. The commercial ended with “That’s Italian!”, there was an Italian family gathered around the table, Mom or Grandma knew good sauce when she tasted it, and that jar somehow represented the Old World.

And the interesting part is that Ragu really did have authentic Italian roots. Assunta and Giovanni Cantisano came to America from Italy in 1914, settled in Rochester, New York, and in 1937 began selling Assunta’s homemade family sauce from their home.

But by the time we were seeing commercials like this one, Ragu had become something quite different — a huge American packaged-food brand. It went national around 1970 and absolutely dominated the jarred spaghetti-sauce business. By 1975, Ragu reportedly controlled about 65 percent of the prepared spaghetti-sauce market.

And those commercials were a big reason why. Beginning in the 1970s, millions were spent selling us “That’s Italian”, using the family, the kitchen, Mom and Grandma and all the familiar Italian-American imagery to make opening a jar feel like somebody had been simmering sauce all afternoon.

Of course, what Italians traditionally call ragù can be very different. The official Bolognese version is a slow-cooked meat sauce with pancetta, vegetables, wine and relatively little tomato — quite a distance from the red tomato sauce most of us poured from a jar.

So maybe Ragu wasn’t exactly Italy in a jar. It was really an Italian immigrant family recipe that evolved into a very American idea of Italian food.

And apparently the advertising worked on us pretty well!

Be honest — growing up, did you think Ragu was authentic Italian sauce, or did your family insist homemade was the only real thing?

Dolly Parton, Breeze and the Free Towel in the Detergent Box

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This old Breeze detergent commercial with Dolly Parton sent me down a rabbit hole, because I remembered detergent boxes with glasses and dishes inside too. I assumed somewhere along the way they switched to towels.

Turns out, that’s not quite what happened.

The glasses and famous Golden Wheat dishes were associated with Duz, a Procter & Gamble detergent. Breeze was made by rival Lever Brothers, and its specialty was towels. Breeze was putting genuine Cannon towels and washcloths in detergent boxes by at least 1956. So what many of us may remember as one promotion changing over the years was actually several detergent companies competing to see who could put the most tempting “free” premium in the box.

And apparently those giveaways really worked. In 1966, Lever Brothers told a Canadian government committee that it had distributed around 170 million towels in detergent packages over 15 years. When the company tried selling detergent at a lower price without the towel, sales dropped so badly they abandoned the idea.

Then along came Dolly Parton. She joined The Porter Wagoner Show in 1967, and Breeze became one of the products Dolly and Porter promoted during those years. Dolly later remembered that they had to do their own commercials on the show, pulling those enormous towels right out of the Breeze boxes. She even said she still had some of the towels years later.

So Mom wasn’t necessarily choosing detergent just because it got the clothes clean. Sometimes she was working on a new set of glasses, dishes or towels too!

What did your family collect from detergent boxes — glasses, Golden Wheat dishes, towels, or something else?

ABC “Meet Us in September” — 1969

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I remember this song like it was yesterday, played dozens of times a day on ABC to promote the new season. I was hoping to find the writer or performer of the song, but no luck this time.

“Meet Us in September” was ABC’s big promotional campaign for the fall of 1969, and looking back at what ABC was introducing that season, they had plenty to promote. The Brady Bunch, Marcus Welby, M.D., Room 222, The Courtship of Eddie’s Father, Love, American Style and ABC’s Movie of the Week were all part of that new season.

The graphics in this clip were created by Harry Marks, one of the pioneers of television motion graphics. That same year Marks worked with Douglas Trumbull, who had done groundbreaking visual-effects work on 2001: A Space Odyssey, to create the memorable opening for ABC’s Movie of the Week.

I really thought finding out who wrote and sang the catchy “Meet Us in September” jingle would be the easy part. Surprisingly, the surviving archival material credits Marks for the visuals but doesn’t identify a songwriter or the studio singers. Rather than guess and attach somebody’s name to it, we’ll have to leave that one a mystery for now.

ABC was still battling CBS and NBC for viewers, but this season brought some major successes. Marcus Welby finished #8 during its first season and, the following year, became the first ABC series ever to finish #1 in the ratings.

It’s funny how a little network promo like this can stick in your head for more than half a century. Does anyone else remember ABC playing “Meet Us in September” over and over as the new fall season approached?

Room 222

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Watching this old Room 222 preview made me wonder — was high school really like this in 1969, or was this Hollywood’s version of what they thought it should be?

The show premiered on ABC on September 17, 1969, and from what I found, the answer is a little of both.

The producers actually tried hard to make the school feel real. Writers were required to spend time in classrooms at Los Angeles High School and other area schools so they could pick up the clothing, slang, attitudes and atmosphere of a real big-city high school. Much of the series was filmed at Los Angeles High as well.

So the mini-skirts, Afros, racial mix, students questioning authority and discussions about Vietnam, race and changing social values weren’t simply dreamed up for television. Those things were happening.

But I also don’t think everybody watching at home saw their own high school reflected here. A suburban or small-town school could have looked very different, and Pete Dixon, played by Lloyd Haynes, was probably a little more patient and understanding than some of the teachers we remember!

The cast had some interesting backgrounds too. Denise Nicholas, who played Liz McIntyre, had actually worked in the Civil Rights Movement. Michael Constantine won an Emmy as Principal Kaufman and decades later became the father in My Big Fat Greek Wedding. Karen Valentine also won an Emmy for the first season.

And here’s one I had completely forgotten — that wonderfully laid-back theme was written by Jerry Goldsmith. He used an unusual seven-beat rhythm for it, years before scoring movies such as The Omen, Patton and Star Trek: The Motion Picture.

So maybe Room 222 wasn’t exactly everyone’s high-school experience, but it seems it was trying much harder to reflect real students and real issues than I ever realized.

For those of you who were actually in high school around 1969 — did your school look and feel anything like Room 222?

Gumby!

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I think Gumby is one of those characters where several different generations can honestly say, “I grew up watching him.”

He actually goes all the way back to 1955, first appearing on Howdy Doody before getting his own NBC show. But what surprised me was how many little pieces of Art Clokey’s own life ended up in that simple green character. Gumby’s head was patterned after his father’s hairstyle in an old photograph, his big feet helped keep him standing during stop-motion filming, and Clokey chose green partly because he saw it as a color that didn’t represent any particular race.

Even the name has a story. Clokey’s father used the word “gumbo” for the clay-filled mud around Michigan farms, which eventually led to Gumbo, Gumba and little Gumby.

And Gumby almost came about accidentally. Clokey had made an experimental clay film called Gumbasia in 1953 after first working with clay professionally on a Budweiser commercial where he animated bites disappearing from a Swiss cheese sandwich. A producer saw Gumbasia and encouraged him to make clay characters for children’s television.

Then came another generation. College kids rediscovered Gumby, and in the early ’80s Eddie Murphy turned him into one of his memorable Saturday Night Live characters. That parody actually helped put the real Gumby back into the public eye.

So depending on your age, you might remember Gumby from the ’50s, the ’60s, reruns in the ’70s or his big ’80s comeback.

What era of Gumby do you remember watching?

Remember Holmes & Yo-Yo? ABC’s Short-Lived Robot Cop Sitcom

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Here’s one of those shows where you mention the title and somebody immediately says, “I remember that!” — even though Holmes & Yo-Yo barely lasted three months during its original run.

It premiered on ABC in September 1976, with Richard B. Shull playing accident-prone detective Alexander Holmes and John Schuck as his new partner, Gregory “Yo-Yo” Yoyonovich. The catch was that Yo-Yo wasn’t really a cop at all — he was an experimental android programmed for police work. ABC put it on Saturday nights at 8:00, opposite The Jeffersons and Emergency!, which certainly wasn’t an easy place for a new comedy to survive.

Only 11 episodes aired before ABC pulled it in December 1976. Two more were sitting on the shelf and finally turned up the following August, bringing the complete series to just 13 episodes.

There was actually a surprising amount of talent behind this little show. Executive producer Leonard Stern had worked on Get Smart and McMillan & Wife — and was also one of the guys who invented Mad Libs. The theme came from Dick Halligan of Blood, Sweat & Tears, John Astin directed two episodes, and a young John Landis even received a story credit before Animal House made him famous.

TV Guide later put Holmes & Yo-Yo at #33 on its list of the 50 worst television shows, but I’m not sure that tells the entire story. Half a century later, people are still asking, “Does anybody else remember that show with the robot cop?”

Do you remember actually watching Holmes & Yo-Yo, or is this one of those shows where you mainly remember the opening and the idea behind it?

Wally Gator: The Cartoon We May Not Have Watched the Same Way

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I definitely remember Wally Gator, but here’s something I never really thought about — depending on where we grew up, we may not all have watched him the same way.

Wally debuted in 1962, but he wasn’t originally created as a regular network half-hour show. His cartoons were part of a syndicated package with Touché Turtle and Dum Dum and Lippy the Lion and Hardy Har Har. Local television stations could package those cartoons differently. Chicago’s WGN, for example, actually ran the half hour under the name Wally Gator, while New York’s WPIX used the cartoons in a locally hosted program called Cartoon Zoo.

That may explain why some of us remember Wally almost as his own show while others remember seeing him mixed in with other Hanna-Barbera cartoons.

And that voice wasn’t accidental either. Daws Butler based Wally’s voice on comedian Ed Wynn, who many of us would recognize as the Mad Hatter from Disney’s Alice in Wonderland. Mr. Twiddle was Don Messick, several years before he became the original voice of Scooby-Doo.

Wally only produced 52 original shorts, but like so many Hanna-Barbera characters, the reruns gave him a much longer life than that original 1962–63 production run. He even came back with Yogi and the gang in the 1970s and returned again decades later in Jellystone!

For a cartoon that originally lasted only about a year, Wally Gator sure seemed to be on television forever!

Do you remember Wally as his own show, or do you remember him mixed in with Touché Turtle and Lippy the Lion?

Jiffy Pop — Was It More Fun to Make Than Eat?

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It’s Friday night, and this one brings back that whole feeling of the weekend finally being here. Maybe there was a movie coming on TV, maybe we were allowed to stay up a little later, and somehow popcorn just seemed to belong with Friday night. And if somebody pulled out a Jiffy Pop, making the popcorn became part of the entertainment. Standing at the stove, shaking that pan back and forth and watching the foil slowly puff up was almost as much fun as eating what was inside.

There was popcorn, and then there was Jiffy Pop, where half the entertainment was watching that aluminum foil grow into a giant silver ball.

Looking this one up, I found that Jiffy Pop goes all the way back to 1959, but it wasn’t actually the first popcorn sold this way. A product called E-Z Pop had been around since 1954, and its manufacturer eventually sued Jiffy Pop’s makers for patent infringement. The case went all the way to a federal appeals court, where Jiffy Pop won in 1963 partly because its foil expanded differently.

The magician connection in these 1970s commercials wasn’t just advertising make-believe either. Harry Blackstone Jr. was a genuine professional magician, and in 1976 Jiffy Pop was promoting the product as “the magic treat.” Blackstone came from quite a magic family — his father was The Great Blackstone, one of America’s best-known illusionists and a contemporary of Harry Houdini.

Harry Jr. went on to become a major star himself. He was twice named Magician of the Year by the Magic Castle, took his show to Broadway in 1980 and later donated his family’s famous floating-light-bulb illusion to the Smithsonian.

And Jiffy Pop certainly outlasted these commercials. It even had a memorable role in the opening of Scream in 1996.

Best of all, Jiffy Pop is still being made today. Some products really don’t need much improving — watching that foil balloon get bigger was the whole experience!

Since it’s Friday night, this seems like the perfect one to ask:

What memories does Jiffy Pop bring back for you — family movie nights, staying up late watching TV, or trying not to burn the bottom?

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